A data profile of the people who buy, follow and care about Plumbing in Ireland — modelled from more than twelve digital signal sources. Plumbing has an estimated audience of 779,299 people in Ireland.
Plumbing has an estimated audience of 779,299 people in Ireland. 53.1% are female, 46.9% are male, average age 44.3. Top brand affinities: Screwfix, Hand tool, Machine, Air conditioning, Building.
Top brand affinities include Screwfix, Hand tool, Machine, with strongest over-indexing on Screwfix (1.95× the country average).
Demographically, the Plumbing audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Social Media Usage, Convenience Orientation.
The typical Plumbing fan in Ireland is balanced, around 44.3 years old, with strong Social Media Usage tendencies and a notable affinity for Screwfix.
The key figures that characterise the Plumbing profile in Ireland.
53.1% are female, 46.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 44.3 |
| Estimated audience size | 779,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Plumbing audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 7.3% |
| United Kingdom | 6.5% |
The strongest cross-interests of the Plumbing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Machining | Business & Career | 2.90× | ||
| 02 | Wrench | Home & Garden | 2.53× | ||
| 03 | Hammer | Home & Garden | 2.51× | ||
| 04 | Drill | Home & Garden | 2.41× | ||
| 05 | Hand tool | Home & Garden | 2.25× | ||
| 06 | Welding | Home & Garden | 2.10× | ||
| 07 | Power tool | Home & Garden | 2.09× | ||
| 08 | Hardware store | Home & Garden | 2.09× | ||
| 09 | Screwfix | Home & Garden | 1.95× | ||
| 10 | Concrete | Home & Garden | 1.94× | ||
| 11 | Air conditioning | Technology & Electronics | 1.82× | ||
| 12 | Tire | Cars & Mobility | 1.82× | ||
| 13 | Engine | Cars & Mobility | 1.80× | ||
| 14 | Sink | Home & Garden | 1.71× | ||
| 15 | Door | Home & Garden | 1.70× | ||
| 16 | HVAC | Home & Garden | 1.69× | ||
| 17 | Metal | Music & Radio | 1.67× | ||
| 18 | Building | Home & Garden | 1.65× | ||
| 19 | Machine | Business & Career | 1.64× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.13× | |
| Convenience Orientation | PREMIUM | 0.97× | |
| Travelling | THRILL | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Patriotism | CONSERVATISM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Plumbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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