A data profile of the people who buy, follow and care about Door in Ireland — modelled from more than twelve digital signal sources. Door has an estimated audience of 673,080 people in Ireland.
Door has an estimated audience of 673,080 people in Ireland. 60.6% are female, 39.4% are male, average age 44.9. Top brand affinities: IKEA, Screwfix, Garden furniture, Plumbing, Efficient energy use.
Top brand affinities include IKEA, Screwfix, Garden furniture, with strongest over-indexing on IKEA (1.53× the country average).
Demographically, the Door audience skews more female with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Door fan in Ireland is more female, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for IKEA.
The key figures that characterise the Door profile in Ireland.
60.6% are female, 39.4% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 44.9 |
| Estimated audience size | 673,080 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 24% | |
| 40-49 | 29% | |
| 50+ | 27% |
of the worldwide Door audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.5% |
| Italy | 9.1% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Door audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 2.04× | ||
| 02 | Home automation | Technology & Electronics | 1.94× | ||
| 03 | Laminate flooring | Home & Garden | 1.85× | ||
| 04 | Efficient energy use | Technology & Electronics | 1.84× | ||
| 05 | Hardware store | Home & Garden | 1.72× | ||
| 06 | Plumbing | Home & Garden | 1.70× | ||
| 07 | Wood flooring | Home & Garden | 1.70× | ||
| 08 | Curtain | Home & Garden | 1.69× | ||
| 09 | Screwfix | Home & Garden | 1.68× | ||
| 10 | Garden furniture | Home & Garden | 1.65× | ||
| 11 | Hat | Fashion & Accessoires | 1.64× | ||
| 12 | Solar power | Home & Garden | 1.62× | ||
| 13 | Fertilizer | Home & Garden | 1.61× | ||
| 14 | Log cabin | Home & Garden | 1.60× | ||
| 15 | Garden centre | Home & Garden | 1.56× | ||
| 16 | Bedroom furniture | Home & Garden | 1.55× | ||
| 17 | Electric car | Cars & Mobility | 1.54× | ||
| 18 | IKEA | Home & Garden | 1.53× | ||
| 19 | Zoo | Kids & Family | 1.53× | ||
| 20 | Toilet | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.48× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Quality Awareness | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Sustainability | BALANCE | 0.86× | |
| Extroversion | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Door. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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