A data profile of the people who buy, follow and care about Door in Belgium — modelled from more than twelve digital signal sources. Door has an estimated audience of 1,355,569 people in Belgium.
Door has an estimated audience of 1,355,569 people in Belgium. 54.2% are female, 45.8% are male, average age 46.4. Top brand affinities: Carrefour, Renovation, Plumbing, Hat, Home Appliances.
Top brand affinities include Carrefour, Renovation, Plumbing, with strongest over-indexing on Carrefour (1.55× the country average).
Demographically, the Door audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Individualism, Quality Awareness.
The typical Door fan in Belgium is balanced, around 46.4 years old, with strong Individualism tendencies and a notable affinity for Carrefour.
The key figures that characterise the Door profile in Belgium.
54.2% are female, 45.8% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 46.4 |
| Estimated audience size | 1,355,569 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Door audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.5% |
| Italy | 9.1% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Door audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 3.83× | ||
| 02 | Microwave oven | Home & Garden | 3.08× | ||
| 03 | Hat | Fashion & Accessoires | 2.48× | ||
| 04 | Plumbing | Home & Garden | 2.46× | ||
| 05 | Efficient energy use | Technology & Electronics | 2.21× | ||
| 06 | Renewable energy | Business & Career | 2.19× | ||
| 07 | Innovation | Business & Career | 2.05× | ||
| 08 | Vacation rental | Travel & Leisure | 1.95× | ||
| 09 | Garden furniture | Home & Garden | 1.94× | ||
| 10 | Shower | Beauty & Wellness | 1.92× | ||
| 11 | Renovation | Home & Garden | 1.89× | ||
| 12 | Home Appliances | Home & Garden | 1.85× | ||
| 13 | Solar energy | Home & Garden | 1.75× | ||
| 14 | Refrigerator | Home & Garden | 1.70× | ||
| 15 | Luxury real estate | Business & Career | 1.66× | ||
| 16 | Sunweb | Travel & Leisure | 1.60× | ||
| 17 | Lodging | Travel & Leisure | 1.56× | ||
| 18 | Carrefour | Shopping | 1.55× | ||
| 19 | Zoo | Kids & Family | 1.53× | ||
| 20 | Modern architecture | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.72× | |
| Quality Awareness | PREMIUM | 1.65× | |
| Patriotism | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Risk Appetite | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Door. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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