A data profile of the people who buy, follow and care about Door in Netherlands — modelled from more than twelve digital signal sources. Door has an estimated audience of 1,554,943 people in Netherlands.
Door has an estimated audience of 1,554,943 people in Netherlands. 53.7% are female, 46.3% are male, average age 46.7. Top brand affinities: Jumbo (supermarket), Hornbach, Rabobank, WhatsApp, IKEA.
Top brand affinities include Jumbo (supermarket), Hornbach, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.92× the country average).
Demographically, the Door audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
The typical Door fan in Netherlands is balanced, around 46.7 years old, with strong Family Orientation tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Door profile in Netherlands.
53.7% are female, 46.3% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 46.7 |
| Estimated audience size | 1,554,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Door audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.5% |
| Italy | 9.1% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Door audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 3.44× | ||
| 02 | Hat | Fashion & Accessoires | 3.04× | ||
| 03 | Real property | Home & Garden | 2.69× | ||
| 04 | Plumbing | Home & Garden | 2.30× | ||
| 05 | Hornbach | Shopping | 2.07× | ||
| 06 | Hardware store | Home & Garden | 2.06× | ||
| 07 | Cruises | Travel & Leisure | 2.03× | ||
| 08 | Rabobank | Business & Career | 1.97× | ||
| 09 | Internet & Social Media | 1.97× | |||
| 10 | Garden centre | Home & Garden | 1.94× | ||
| 11 | TUI | Travel & Leisure | 1.93× | ||
| 12 | Jumbo (supermarket) | Shopping | 1.92× | ||
| 13 | Home Appliances | Home & Garden | 1.85× | ||
| 14 | ABN AMRO | Business & Career | 1.69× | ||
| 15 | Charity and causes | Business & Career | 1.69× | ||
| 16 | Hair products | Beauty & Wellness | 1.67× | ||
| 17 | Aldi | Shopping | 1.65× | ||
| 18 | IKEA | Home & Garden | 1.63× | ||
| 19 | Renovation | Home & Garden | 1.54× | ||
| 20 | Belgium | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.61× | |
| Convenience Orientation | PREMIUM | 1.55× | |
| Community Orientation | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.93× | |
| Travelling | THRILL | 0.96× | |
| Social Media Usage | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Door. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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