Door Audience in Germany
Door has an estimated audience of 3,605,942 people in Germany. 67.9% are female, 32.1% are male, average age 41.6. Top brand affinities: CAC 40, Pillow, Cosworth, Mothercare, Este, Veneto.
Top brand affinities include CAC 40, Pillow, Cosworth, with strongest over-indexing on CAC 40 (1.57× the country average). Demographically, the Door audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Door fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 41.6 |
| Estimated audience size | 3,605,942 |
Audience persona
The typical Door fan in Germany is more female, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for CAC 40.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 1.57× | Business & Career |
| Pillow | 1.53× | Home & Garden |
| Cosworth | 11.11× | Cars & Mobility |
| Mothercare | 1.58× | Kids & Family |
| Este, Veneto | 1.7× | Travel & Leisure |
| Corfu (regional unit) | 2.09× | Travel & Leisure |
| Information sensitivity | 3.16× | Technology & Electronics |
| Stucco | 1.51× | Home & Garden |
| Home Delivery | 1.55× | Food & Beverages |
| Hector (musician) | 4.74× | Music & Radio |
| Video izle | 1.87× | |
| Metamorphoses | 1.73× | Literature |
| Vijesti.ba | 2.17× | News |
| Free University of Berlin | 1.77× | Business & Career |
| Esra Erol | 2.72× | Movies & TV |
| Curcuma | 2.37× | Food & Beverages |
| Solo climbing | 1.74× | Sports |
| Assisi | 2.48× | Travel & Leisure |
| Hakone, Kanagawa | 2.67× | Travel & Leisure |
| Volvo V60 | 1.94× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.59 |
| DIY Mentality | THRILL | 1.8 |
| Design Affinity | PREMIUM | 1.67 |
| Convenience Orientation | PREMIUM | 1.35 |
| Indulgence | JOY | 1.32 |
| Pet Ownership | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Italy | 9.1% |
| United Kingdom | 5.7% |
See Door audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Door. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.