Rascasse Audience Intelligence

Door Audience in Germany

A data profile of the people who buy, follow and care about Door in Germany — modelled from more than twelve digital signal sources. Door has an estimated audience of 3,605,942 people in Germany.

#1040among Topic in Germany#135in Home & Garden

The average Door fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Window blind, Pillow, Window shutter, with strongest over-indexing on Window blind (11.11× the country average).

Demographically, the Door audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Door fan in Germany is more female, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Window blind.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Door profile in Germany.

Audience size
3.6M
in Germany
Gender
67.9%♀
32.1% male
Age
41.6
average years
Country rank
#1685
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Door fans

67.9% are female, 32.1% are male, average age 41.6.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Door audience in Germany
MetricValue
Female67.9%
Male32.1%
Average age41.6
Estimated audience size3,605,942
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Door audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3923%
40-4925%
50+21%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Door audience comes from Germany.

Worldwide audience distribution share by country for Door
CountryShare
United States19.5%
Italy9.1%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Door audience in Germany is strongest.

Fig. 05

Top regions by affinity

Door fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~400K1.27×
02Berlin~200K1.16×
03Bremen~30K1.12×
04Rheinland-Pfalz~200K1.06×
05Bayern~600K1.05×
06Baden-Württemberg~500K1.04×
07Hamburg~80K1.02×
08Saarland~40K0.99×
09Nordrhein-Westfalen~800K0.98×
10Niedersachsen~300K0.98×
11Schleswig-Holstein~100K0.95×
12Brandenburg~100K0.94×
13Sachsen-Anhalt~90K0.94×
14Sachsen~200K0.88×
15Thüringen~80K0.87×
16Mecklenburg-Vorpommern~60K0.84×
Fig. 06

Affinity by region

Affinity by region — Door, Germany
0.84×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Door audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Door audience
#·InterestCategoryAffinity×
01BulthaupHome & Garden12.95×
02Kitchen cabinetHome & Garden12.40×
03Self storageHome & Garden11.78×
04Window blindHome & Garden11.11×
05Kitchen gardenHome & Garden10.20×
06Window shutterHome & Garden10.10×
07PillowHome & Garden6.55×
08HatFashion & Accessoires6.42×
09Hot tubHome & Garden4.86×
10Efficient energy useTechnology & Electronics4.35×
11Garden furnitureHome & Garden4.35×
12Terraced houseHome & Garden3.94×
13toom BaumarktShopping3.78×
14PlumbingHome & Garden3.65×
15RefrigeratorHome & Garden3.59×
16HVACHome & Garden3.53×
17Solar powerHome & Garden2.84×
18Solar energyHome & Garden2.67×
19Müller (company)Food & Beverages1.80×
20Obi (store)Shopping1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Door audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Door audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.75×
Convenience OrientationPREMIUM1.62×
Need for SecurityCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Door audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.81×
Pet OwnershipJOY0.86×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Door have in Germany?

Door has an estimated audience of 3,605,942 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Door fans?

67.9% of Door fans are female, 32.1% are male, with an average age of 41.6 years.

03

Which brands do Door fans like most?

Door fans show strongest brand affinity for Window blind (11.11×), Pillow (6.55×), and Window shutter (10.1×) over the country average.

04

Where do Door fans live in Germany?

Door fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Door fans also like?

Beyond Door itself, the audience over-indexes on Pillow (6.55×), Window shutter (10.1×), Efficient energy use (4.35×), and Kitchen cabinet (12.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Door audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Door. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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