Door Audience in Germany
Door has an estimated audience of 3,605,942 people in Germany. 67.9% are female, 32.1% are male, average age 41.6. Top brand affinities: Window blind, Pillow, Kitchen cabinet, Window shutter, Tagesschau.
Top brand affinities include Window blind, Pillow, Kitchen cabinet, with strongest over-indexing on Window blind (14.06× the country average). Demographically, the Door audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Door fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 41.6 |
| Estimated audience size | 3,605,942 |
Audience persona
The typical Door fan in Germany is more female, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Window blind.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Window blind | 14.06× | Home & Garden |
| Pillow | 8.01× | Home & Garden |
| Kitchen cabinet | 15.77× | Home & Garden |
| Window shutter | 11.11× | Home & Garden |
| Tagesschau | 2.11× | Movies & TV |
| Satire | 4.5× | Literature |
| Obi (store) | 2.17× | Shopping |
| Kitchen garden | 13.6× | Home & Garden |
| Plumbing | 4.27× | Home & Garden |
| Efficient energy use | 3.1× | Technology & Electronics |
| Garden furniture | 3.82× | Home & Garden |
| Terraced house | 3.95× | Home & Garden |
| Pets | 1.53× | Pets & Animals |
| Bauhaus | 1.93× | Shopping |
| Ornamental plant | 3.02× | Home & Garden |
| Self storage | 7.93× | Home & Garden |
| Transfermarkt | 2.31× | Sports |
| ImmoScout24 | 1.99× | Home & Garden |
| Headphones | 4.35× | Technology & Electronics |
| FRITZ!Box | 2.4× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.59 |
| DIY Mentality | THRILL | 1.8 |
| Design Affinity | PREMIUM | 1.67 |
| Convenience Orientation | PREMIUM | 1.35 |
| Indulgence | JOY | 1.32 |
| Pet Ownership | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Italy | 9.1% |
| United Kingdom | 5.7% |
See Door audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Door. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.