Door Audience in United States

Door has an estimated audience of 22,867,899 people in United States. 47.5% are female, 52.5% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Staples (Canada), MSN, Great Clips, Hobby Lobby.

The average Door fan in United States is 44.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Staples (Canada), MSN, with strongest over-indexing on Kia Sportage (19.41× the country average). Demographically, the Door audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Door fans

Demographic split for Door audience in United States
MetricValue
Female47.5%
Male52.5%
Average age44.5
Estimated audience size22,867,899

Audience persona

The typical Door fan in United States is balanced, around 44.5 years old, with strong DIY Mentality tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Door in United States
RegionReachAffinity
California3,216,0241.28×
Texas2,372,9631.21×
Florida1,704,0281.1×
New York1,442,0751.13×
Illinois842,2071.11×
Pennsylvania838,9001.09×
Georgia809,1291.15×
Ohio775,6161.1×
North Carolina724,5581.05×
Michigan708,5901.18×
New Jersey652,9831.12×
Virginia606,4041.09×
Washington511,9051.12×
Tennessee476,7351.04×
Arizona475,9111.02×
Massachusetts475,6871.06×
Indiana470,0081.13×
Maryland421,5341.07×
Missouri383,3151.04×
South Carolina353,6321.03×
Colorado351,4760.98×
Alabama328,8171.03×
Louisiana327,5001.11×
Wisconsin315,9520.92×
Kentucky314,9431.1×
Minnesota298,2150.91×
Oregon273,3991.04×
Oklahoma269,6981.06×
Connecticut229,5651×
Utah223,7191.09×
Nevada212,6730.96×
Mississippi208,4941.11×
Arkansas197,5711.05×
Kansas172,2310.96×
Iowa171,0530.91×
West Virginia113,0261.06×
New Mexico110,5190.96×
Nebraska104,6190.91×
Idaho97,4860.85×
Hawaii78,2800.8×
New Hampshire76,8990.85×
Rhode Island70,8310.97×
Maine68,1270.83×
Delaware57,5040.91×
Washington, District of Columbia57,2620.83×
Montana50,6600.8×
South Dakota41,3820.78×
North Dakota40,8520.87×
Alaska38,8380.79×
Vermont27,5370.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Door audience
BrandAffinityCategory
Kia Sportage19.41×Cars & Mobility
Staples (Canada)4.83×Business & Career
MSN3.29×News
Great Clips3.86×Beauty & Wellness
Hobby Lobby2.13×Home & Garden
Honda HR-V13.53×Cars & Mobility
Home Appliances1.91×Home & Garden
Google Flights2.63×Travel & Leisure
Dentistry2.5×Business & Career
Made in USA2.68×Business & Career
Plumbing2.36×Home & Garden
Hat2.53×Fashion & Accessoires
Aldi1.7×Shopping
Real property2.28×Home & Garden
Best Buy1.68×Shopping
Pre-school playgroup13.81×Kids & Family
Dollar General1.6×Shopping
Menards2.05×Home & Garden
Chuck Norris2.5×Movies & TV
Renovation1.75×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Door audience
TraitClusterScore
DIY MentalityTHRILL1.41
Quality AwarenessPREMIUM1.36
Convenience OrientationPREMIUM1.22
Price SensitivityPREMIUM1.2
ExtroversionTHRILL1.19
Need for SecurityCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Door
CountryShare
United States19.5%
Italy9.1%
United Kingdom5.7%

See Door audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Door have in United States?

Door has an estimated audience of 22,867,899 people in United States, concentrated in California and Texas.

What is the gender split and age of Door fans?

47.5% of Door fans are female, 52.5% are male, with an average age of 44.5 years.

Which brands do Door fans like most?

Door fans show strongest brand affinity for Kia Sportage (19.41×), Staples (Canada) (4.83×), and MSN (3.29×) over the country average.

Where do Door fans live in United States?

Door fans in United States are most concentrated in California (reach 3,216,024), Texas (reach 2,372,963), and Florida (reach 1,704,028). These three regions account for the largest share of the active audience.

What other brands do Door fans also like?

Beyond Door itself, the audience over-indexes on Staples (Canada) (4.83×), MSN (3.29×), Great Clips (3.86×), and Hobby Lobby (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Door. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.