Rascasse Audience Intelligence

Door Audience in United States

A data profile of the people who buy, follow and care about Door in United States — modelled from more than twelve digital signal sources. Door has an estimated audience of 22,867,899 people in United States.

#947among Topic in United States#105in Home & Garden

The average Door fan in United States is 44.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Home Appliances, Hat, with strongest over-indexing on Real property (2.44× the country average).

Demographically, the Door audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Door fan in United States is balanced, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Door profile in United States.

Audience size
22.9M
in United States
Gender
47.5%♀
52.5% male
Age
44.5
average years
Country rank
#1387
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Door fans

47.5% are female, 52.5% are male, average age 44.5.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Door audience in United States
MetricValue
Female47.5%
Male52.5%
Average age44.5
Estimated audience size22,867,899
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Door audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3920%
40-4925%
50+32%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Door audience comes from United States.

Worldwide audience distribution share by country for Door
CountryShare
United States19.5%
Italy9.1%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Door audience in United States is strongest.

Fig. 05

Top regions by affinity

Door fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.22×
02Texas~2.5M1.15×
03Indiana~500K1.14×
04Michigan~700K1.12×
05Louisiana~300K1.12×
06Georgia~800K1.11×
07Kentucky~300K1.11×
08Mississippi~200K1.11×
09Ohio~800K1.09×
10Massachusetts~500K1.09×
11Utah~200K1.09×
12New Jersey~600K1.08×
13Illinois~800K1.07×
14Oklahoma~300K1.07×
15North Carolina~700K1.06×
16Virginia~600K1.06×
17Arkansas~200K1.06×
18Pennsylvania~800K1.05×
19Maryland~400K1.05×
20Missouri~400K1.05×
21South Carolina~400K1.05×
22Alabama~300K1.05×
23West Virginia~100K1.05×
24Washington~500K1.04×
25New York~1.5M1.03×
26Arizona~500K1.03×
27Florida~1.5M1.02×
28Oregon~300K1.02×
29Tennessee~500K1.01×
30Connecticut~200K1.00×
31Rhode Island~70K1.00×
32Kansas~200K0.98×
33New Mexico~100K0.98×
34Delaware~60K0.97×
35Nevada~200K0.96×
36Nebraska~100K0.94×
37Colorado~300K0.93×
38Wisconsin~300K0.93×
39North Dakota~40K0.93×
40Iowa~200K0.91×
41Idaho~100K0.90×
42South Dakota~50K0.90×
43Alaska~40K0.90×
44Minnesota~300K0.89×
45New Hampshire~80K0.88×
46Maine~70K0.88×
47Montana~60K0.87×
48Hawaii~80K0.82×
49Washington, District of Columbia~60K0.81×
50Vermont~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Door, United States
0.75×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Door audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Door audience
#·InterestCategoryAffinity×
01HingeInternet & Social Media5.43×
02Microwave ovenHome & Garden2.58×
03HatFashion & Accessoires2.47×
04Real propertyHome & Garden2.44×
05PlumbingHome & Garden2.04×
06Hardware storeHome & Garden2.01×
07KitchenwareHome & Garden1.97×
08Made in USABusiness & Career1.95×
09NASDAQBusiness & Career1.94×
10Ace HardwareHome & Garden1.87×
11Air conditioningTechnology & Electronics1.87×
12AuctionShopping1.83×
13CabinetryHome & Garden1.81×
14Home AppliancesHome & Garden1.76×
15RenovationHome & Garden1.76×
16MenardsHome & Garden1.70×
17Staples (Canada)Business & Career1.66×
18GeneticsKids & Family1.64×
19LivestockPets & Animals1.51×
20SubwayFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Door audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Door audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.59×
DIY MentalityTHRILL1.49×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Door audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Healthy LifestyleBALANCE0.84×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Door have in United States?

Door has an estimated audience of 22,867,899 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Door fans?

47.5% of Door fans are female, 52.5% are male, with an average age of 44.5 years.

03

Which brands do Door fans like most?

Door fans show strongest brand affinity for Real property (2.44×), Home Appliances (1.76×), and Hat (2.47×) over the country average.

04

Where do Door fans live in United States?

Door fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Door fans also like?

Beyond Door itself, the audience over-indexes on Home Appliances (1.76×), Hat (2.47×), Renovation (1.76×), and Microwave oven (2.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Door audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Door. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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