Rascasse Audience Intelligence

Plumbing Audience in Portugal

A data profile of the people who buy, follow and care about Plumbing in Portugal — modelled from more than twelve digital signal sources. Plumbing has an estimated audience of 2,035,700 people in Portugal.

#299among Topic in Portugal#31in Home & Garden

The average Plumbing fan in Portugal is 47.5 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Plumbing profile in Portugal.

Audience size
2M
in Portugal
Gender
56.5%♀
43.5% male
Age
47.5
average years
Country rank
#401
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plumbing fans

56.5% are female, 43.5% are male, average age 47.5.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Plumbing audience in Portugal
MetricValue
Female56.5%
Male43.5%
Average age47.5
Estimated audience size2,035,700
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Plumbing audience in Portugal
Age bracketShare%
16-194%
20-2911%
30-3920%
40-4930%
50+36%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Plumbing audience comes from Portugal.

Worldwide audience distribution share by country for Plumbing
CountryShare
United States23.5%
Italy7.3%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plumbing audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Plumbing fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~900K1.49×
02Setúbal District~300K1.40×
03Faro District~200K1.25×
04Porto District~500K1.20×
05Santarém District~100K1.20×
06Leiria District~100K1.19×
07Braga District~200K1.06×
08Aveiro District~200K1.03×
09Coimbra District~100K1.03×
10Portalegre District~20K1.00×
11Madeira~60K0.97×
12Azores~50K0.97×
13Viseu District~70K0.96×
14Viana do Castelo District~50K0.96×
15Beja District~30K0.96×
16Bragança District~20K0.96×
17Évora District~30K0.95×
18Guarda District~30K0.95×
19Castelo Branco District~40K0.94×
20Vila Real District~30K0.94×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Portugal

See Plumbing audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Plumbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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