A data profile of the people who buy, follow and care about Motor vehicle in Ireland — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 976,007 people in Ireland.
Motor vehicle has an estimated audience of 976,007 people in Ireland. 41.6% are female, 58.4% are male, average age 39.6. Top brand affinities: Screwfix, Electric car, Used car, Solar energy, Carpentry.
Top brand affinities include Screwfix, Electric car, Used car, with strongest over-indexing on Screwfix (1.51× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Motor vehicle fan in Ireland is more male, around 39.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Screwfix.
The key figures that characterise the Motor vehicle profile in Ireland.
41.6% are female, 58.4% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 39.6 |
| Estimated audience size | 976,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Motor vehicle audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric car | Cars & Mobility | 2.25× | ||
| 02 | Twitch | Games | 2.09× | ||
| 03 | Motorcycles | Cars & Mobility | 2.04× | ||
| 04 | Solar energy | Home & Garden | 1.81× | ||
| 05 | Electric vehicle | Cars & Mobility | 1.77× | ||
| 06 | Cruise control | Cars & Mobility | 1.77× | ||
| 07 | Credit (finance) | Business & Career | 1.75× | ||
| 08 | Hyundai | Cars & Mobility | 1.74× | ||
| 09 | Used car | Cars & Mobility | 1.73× | ||
| 10 | SUVs | Cars & Mobility | 1.65× | ||
| 11 | Volkswagen | Cars & Mobility | 1.65× | ||
| 12 | Audi | Cars & Mobility | 1.60× | ||
| 13 | Mercedes-Benz | Cars & Mobility | 1.60× | ||
| 14 | Carpentry | Home & Garden | 1.59× | ||
| 15 | Car dealership | Cars & Mobility | 1.54× | ||
| 16 | Plumbing | Home & Garden | 1.53× | ||
| 17 | BMW | Cars & Mobility | 1.53× | ||
| 18 | Toyota | Cars & Mobility | 1.53× | ||
| 19 | Screwfix | Home & Garden | 1.51× | ||
| 20 | Electric guitar | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.22× | |
| DIY Mentality | THRILL | 1.11× | |
| Risk Appetite | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Design Affinity | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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