A data profile of the people who buy, follow and care about Carpentry in Ireland — modelled from more than twelve digital signal sources. Carpentry has an estimated audience of 855,886 people in Ireland.
Carpentry has an estimated audience of 855,886 people in Ireland. 45.4% are female, 54.6% are male, average age 41.6. Top brand affinities: Manchester United F.C., Rory McIlroy, Screwfix, Hand tool, Liverpool F.C..
Top brand affinities include Manchester United F.C., Rory McIlroy, Screwfix, with strongest over-indexing on Manchester United F.C. (1.62× the country average).
Demographically, the Carpentry audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.
The typical Carpentry fan in Ireland is balanced, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Carpentry profile in Ireland.
45.4% are female, 54.6% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 41.6 |
| Estimated audience size | 855,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 21% |
of the worldwide Carpentry audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.7% |
| United Kingdom | 6.2% |
| Germany | 4.8% |
The strongest cross-interests of the Carpentry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hand tool | Home & Garden | 2.23× | ||
| 02 | PGA Tour | Sports | 1.94× | ||
| 03 | Lumber | Home & Garden | 1.89× | ||
| 04 | Rory McIlroy | Sports | 1.85× | ||
| 05 | Conor McGregor | Sports | 1.80× | ||
| 06 | Real Madrid C.F. | Sports | 1.79× | ||
| 07 | American football | Sports | 1.70× | ||
| 08 | FC Barcelona | Sports | 1.63× | ||
| 09 | Manchester City F.C. | Sports | 1.63× | ||
| 10 | Manchester United F.C. | Sports | 1.62× | ||
| 11 | Liverpool F.C. | Sports | 1.62× | ||
| 12 | Musical instrument | Music & Radio | 1.60× | ||
| 13 | Motor vehicle | Cars & Mobility | 1.59× | ||
| 14 | Ultimate Fighting Championship | Sports | 1.59× | ||
| 15 | Tabloid (newspaper format) | Literature | 1.59× | ||
| 16 | Daily Star (United Kingdom) | News | 1.58× | ||
| 17 | Home construction | Home & Garden | 1.57× | ||
| 18 | Screwfix | Home & Garden | 1.56× | ||
| 19 | Building | Home & Garden | 1.52× | ||
| 20 | Basketball | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.25× | |
| Social Media Usage | JOY | 1.24× | |
| Patriotism | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.57× | |
| Travelling | THRILL | 1.00× | |
| Need for Security | CONSERVATISM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Carpentry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.