A data profile of the people who buy, follow and care about FC Barcelona in Ireland — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 914,668 people in Ireland.
FC Barcelona has an estimated audience of 914,668 people in Ireland. 38.5% are female, 61.5% are male, average age 39.7. Top brand affinities: FIFA World Cup, Manchester United F.C., Manchester City F.C., Premier League, UEFA Champions League.
Top brand affinities include FIFA World Cup, Manchester United F.C., Manchester City F.C., with strongest over-indexing on FIFA World Cup (2.3× the country average).
Demographically, the FC Barcelona audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical FC Barcelona fan in Ireland is more male, around 39.7 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the FC Barcelona profile in Ireland.
38.5% are female, 61.5% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 39.7 |
| Estimated audience size | 914,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide FC Barcelona audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 10.5% |
| Spain | 10.1% |
| Indonesia | 4.7% |
The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neymar | Sports | 2.92× | ||
| 02 | Lionel Messi | Sports | 2.69× | ||
| 03 | Manchester City F.C. | Sports | 2.56× | ||
| 04 | Juventus F.C. | Sports | 2.41× | ||
| 05 | FIFA World Cup | Sports | 2.30× | ||
| 06 | Evan Ferguson | Sports | 2.30× | ||
| 07 | Serie A | Sports | 2.30× | ||
| 08 | Real Madrid C.F. | Sports | 1.99× | ||
| 09 | UEFA Champions League | Sports | 1.98× | ||
| 10 | Cristiano Ronaldo | Sports | 1.95× | ||
| 11 | Liverpool F.C. | Sports | 1.87× | ||
| 12 | UEFA Europa League | Sports | 1.76× | ||
| 13 | Premier League | Sports | 1.67× | ||
| 14 | Fabrizio Romano | Sports | 1.58× | ||
| 15 | Chelsea F.C. | Sports | 1.57× | ||
| 16 | Manchester United F.C. | Sports | 1.56× | ||
| 17 | Arsenal F.C. | Sports | 1.56× | ||
| 18 | La Liga | Sports | 1.56× | ||
| 19 | EA Sports FC | Games | 1.55× | ||
| 20 | Roy Keane | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.01× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Design Affinity | PREMIUM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.76× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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