A data profile of the people who buy, follow and care about American football in Ireland — modelled from more than twelve digital signal sources. American football has an estimated audience of 750,013 people in Ireland.
American football has an estimated audience of 750,013 people in Ireland. 38.9% are female, 61.1% are male, average age 38.9. Top brand affinities: Canadian football, Detroit Lions, Brian O'Driscoll, Off the ball, Chicago Bears.
Top brand affinities include Canadian football, Detroit Lions, Brian O'Driscoll, with strongest over-indexing on Canadian football (1.61× the country average).
Demographically, the American football audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical American football fan in Ireland is more male, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Canadian football.
The key figures that characterise the American football profile in Ireland.
38.9% are female, 61.1% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 38.9 |
| Estimated audience size | 750,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide American football audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Detroit Lions | Sports | 1.75× | ||
| 02 | Cleveland Browns | Sports | 1.62× | ||
| 03 | Canadian football | Sports | 1.61× | ||
| 04 | Chicago Bears | Sports | 1.61× | ||
| 05 | Amon-Ra St. Brown | Sports | 1.58× | ||
| 06 | Jeff Okudah | Sports | 1.58× | ||
| 07 | NFL Network | Sports | 1.55× | ||
| 08 | Off the ball | Sports | 1.53× | ||
| 09 | Official Lions Rugby | Sports | 1.51× | ||
| 10 | Mitchell Trubisky | Sports | 1.51× | ||
| 11 | Brian O'Driscoll | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.95× | |
| Social Media Usage | JOY | 0.88× | |
| Travelling | THRILL | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.