A data profile of the people who buy, follow and care about American football in Portugal — modelled from more than twelve digital signal sources. American football has an estimated audience of 1,559,735 people in Portugal.
The average American football fan in Portugal is 41.3 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Borussia Dortmund, Chicago Bears, Micky Beisenherz, with strongest over-indexing on Borussia Dortmund (1.59× the country average).
Demographically, the American football audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 20 regions tracked by Rascasse.
The typical American football fan in Portugal is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Borussia Dortmund.
The key figures that characterise the American football profile in Portugal.
39.5% are female, 60.5% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 41.3 |
| Estimated audience size | 1,559,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide American football audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
Where the American football audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~100K | 1.11× | |
| 02 | Lisbon District | ~500K | 1.08× | |
| 03 | Bragança District | ~20K | 1.06× | |
| 04 | Portalegre District | ~20K | 1.05× | |
| 05 | Guarda District | ~20K | 1.04× | |
| 06 | Beja District | ~30K | 1.03× | |
| 07 | Vila Real District | ~30K | 1.01× | |
| 08 | Setúbal District | ~200K | 1.00× | |
| 09 | Castelo Branco District | ~30K | 1.00× | |
| 10 | Évora District | ~30K | 1.00× | |
| 11 | Madeira | ~50K | 0.99× | |
| 12 | Azores | ~40K | 0.98× | |
| 13 | Viana do Castelo District | ~40K | 0.97× | |
| 14 | Porto District | ~300K | 0.96× | |
| 15 | Santarém District | ~70K | 0.96× | |
| 16 | Viseu District | ~50K | 0.96× | |
| 17 | Coimbra District | ~70K | 0.95× | |
| 18 | Leiria District | ~80K | 0.94× | |
| 19 | Aveiro District | ~100K | 0.93× | |
| 20 | Braga District | ~100K | 0.92× |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chicago Bears | Sports | 1.73× | ||
| 02 | Borussia Dortmund | Sports | 1.59× | ||
| 03 | Micky Beisenherz | Movies & TV | 1.59× | ||
| 04 | David Odonkor | Movies & TV | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.99× | |
| Social Media Usage | JOY | 0.92× | |
| Spirituality | BALANCE | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.69× | |
| Design Affinity | PREMIUM | 0.70× | |
| Early Adopter Mentality | POWER | 0.71× |
American football has an estimated audience of 1,559,735 people in Portugal, concentrated in Lisbon District and Porto District.
39.5% of American football fans are female, 60.5% are male, with an average age of 41.3 years.
American football fans show strongest brand affinity for Borussia Dortmund (1.59×), Chicago Bears (1.73×), and Micky Beisenherz (1.59×) over the country average.
American football fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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