A data profile of the people who buy, follow and care about American football in Austria — modelled from more than twelve digital signal sources. American football has an estimated audience of 893,627 people in Austria.
The average American football fan in Austria is 38.0 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Demographically, the American football audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.
The key figures that characterise the American football profile in Austria.
44.8% are female, 55.2% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 38.0 |
| Estimated audience size | 893,627 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide American football audience comes from Austria.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
Where the American football audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~70K | 1.11× | |
| 02 | Lower Austria | ~100K | 1.10× | |
| 03 | Vienna | ~200K | 1.07× | |
| 04 | Burgenland | ~20K | 1.07× | |
| 05 | Styria | ~100K | 1.05× | |
| 06 | Vorarlberg | ~30K | 0.96× | |
| 07 | Upper Austria | ~100K | 0.95× | |
| 08 | Salzburg | ~50K | 0.90× | |
| 09 | Carinthia (state) | ~40K | 0.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.19× | |
| Urban Lifestyle | OPEN | 0.99× | |
| Early Adopter Mentality | POWER | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Healthy Lifestyle | BALANCE | 0.61× | |
| Social Media Usage | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.