Rascasse Audience Intelligence

American football Audience in Germany

A data profile of the people who buy, follow and care about American football in Germany — modelled from more than twelve digital signal sources. American football has an estimated audience of 7,539,286 people in Germany.

#7among Sport in Germany#347among Topic in Germany#41in Sports

The average American football fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Prime (film), Thomas Tuchel, Google Photos, with strongest over-indexing on Prime (film) (1.53× the country average).

Demographically, the American football audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical American football fan in Germany is balanced, around 38.5 years old, with strong DIY Mentality tendencies and a notable affinity for Prime (film).

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American football profile in Germany.

Audience size
7.5M
in Germany
Gender
45.7%♀
54.3% male
Age
38.5
average years
Country rank
#569
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American football fans

45.7% are female, 54.3% are male, average age 38.5.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for American football audience in Germany
MetricValue
Female45.7%
Male54.3%
Average age38.5
Estimated audience size7,539,286
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the American football audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

3.0%

of the worldwide American football audience comes from Germany.

Worldwide audience distribution share by country for American football
CountryShare
United States34.4%
Japan4.5%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American football audience in Germany is strongest.

Fig. 05

Top regions by affinity

American football fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~200K1.22×
02Baden-Württemberg~1M1.15×
03Bayern~1.5M1.09×
04Niedersachsen~800K1.08×
05Nordrhein-Westfalen~2M1.07×
06Schleswig-Holstein~300K1.06×
07Rheinland-Pfalz~400K1.04×
08Bremen~70K1.04×
09Sachsen~400K1.02×
10Hessen~600K0.99×
11Brandenburg~200K0.96×
12Berlin~300K0.94×
13Mecklenburg-Vorpommern~100K0.90×
14Saarland~80K0.87×
15Thüringen~200K0.81×
16Sachsen-Anhalt~200K0.78×
Fig. 06

Affinity by region

Affinity by region — American football, Germany
0.78×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American football audience
#·InterestCategoryAffinity×
01Blue spruceHome & Garden4.29×
02Timothy ChandlerSports3.40×
03David FaustinoMovies & TV2.65×
04Counterparts (band)Music & Radio2.44×
05Julia FischerMusic & Radio2.34×
06Elfriede JelinekLiterature2.23×
07Thomas TuchelSports2.11×
08Bob OdenkirkMovies & TV1.92×
09Renault 5Cars & Mobility1.91×
10Fluke (band)Music & Radio1.83×
11Josh LucasMovies & TV1.76×
12Peter Green (musician)Music & Radio1.76×
13Google PhotosTechnology & Electronics1.70×
14Surface miningPolitics & Society1.69×
15EspritFashion & Accessoires1.69×
16Ed O'NeillMovies & TV1.65×
17Bonnie and Clyde (film)Movies & TV1.56×
18Prime (film)Movies & TV1.53×
19Kyle MacLachlanMovies & TV1.52×
20Jon BernthalMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American football audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL0.96×
Family OrientationCONSERVATISM0.96×
CreativityOPEN0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American football audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
Urban LifestyleOPEN0.71×
Quality AwarenessPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American football have in Germany?

American football has an estimated audience of 7,539,286 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of American football fans?

45.7% of American football fans are female, 54.3% are male, with an average age of 38.5 years.

03

Which brands do American football fans like most?

American football fans show strongest brand affinity for Prime (film) (1.53×), Thomas Tuchel (2.11×), and Google Photos (1.7×) over the country average.

04

Where do American football fans live in Germany?

American football fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do American football fans also like?

Beyond American football itself, the audience over-indexes on Thomas Tuchel (2.11×), Google Photos (1.7×), Surface mining (1.69×), and Jon Bernthal (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See American football audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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