American football Audience in Germany
American football has an estimated audience of 15,078,573 people in Germany. 45.7% are female, 54.3% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Prime (film), Surface mining, Google Photos, Jon Bernthal, Bob Odenkirk.
The average American football fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Prime (film), Surface mining, Google Photos, with strongest over-indexing on Prime (film) (1.53× the country average). Demographically, the American football audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of American football fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 38.5 |
| Estimated audience size | 15,078,573 |
Audience persona
The typical American football fan in Germany is balanced, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Prime (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,572,064 | 1.08× |
| Bayern | 2,725,869 | 1.12× |
| Baden-Württemberg | 2,404,216 | 1.17× |
| Niedersachsen | 1,610,451 | 1.1× |
| Hessen | 1,143,034 | 0.99× |
| Rheinland-Pfalz | 796,874 | 1.05× |
| Sachsen | 737,936 | 1× |
| Berlin | 641,570 | 0.95× |
| Schleswig-Holstein | 573,423 | 1.06× |
| Brandenburg | 442,672 | 0.95× |
| Hamburg | 429,210 | 1.26× |
| Thüringen | 301,526 | 0.78× |
| Sachsen-Anhalt | 290,995 | 0.74× |
| Mecklenburg-Vorpommern | 252,803 | 0.88× |
| Saarland | 154,980 | 0.84× |
| Bremen | 130,943 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Prime (film) | 1.53× | Movies & TV |
| Surface mining | 1.69× | Politics & Society |
| Google Photos | 1.7× | Technology & Electronics |
| Jon Bernthal | 1.51× | Movies & TV |
| Bob Odenkirk | 1.92× | Movies & TV |
| Renault 5 | 1.91× | Cars & Mobility |
| David Faustino | 2.65× | Movies & TV |
| Elfriede Jelinek | 2.23× | Literature |
| Thomas Tuchel | 2.11× | Sports |
| Esprit | 1.69× | Fashion & Accessoires |
| Bonnie and Clyde (film) | 1.56× | Movies & TV |
| Ed O'Neill | 1.65× | Movies & TV |
| Blue spruce | 4.29× | Home & Garden |
| Kyle MacLachlan | 1.52× | Movies & TV |
| Josh Lucas | 1.76× | Movies & TV |
| Fluke (band) | 1.83× | Music & Radio |
| Counterparts (band) | 2.44× | Music & Radio |
| Timothy Chandler | 3.4× | Sports |
| Julia Fischer | 2.34× | Music & Radio |
| Peter Green (musician) | 1.76× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.11 |
| Sports Activity | POWER | 1.1 |
| Early Adopter Mentality | POWER | 0.92 |
| Design Affinity | PREMIUM | 0.92 |
| Social Media Usage | JOY | 0.91 |
| DIY Mentality | THRILL | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| Germany | 5.7% |
| Japan | 4.4% |
See American football audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
- Alpine skiing (7,937,574)
Frequently asked questions
How many fans does American football have in Germany?
American football has an estimated audience of 15,078,573 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of American football fans?
45.7% of American football fans are female, 54.3% are male, with an average age of 38.5 years.
Which brands do American football fans like most?
American football fans show strongest brand affinity for Prime (film) (1.53×), Surface mining (1.69×), and Google Photos (1.7×) over the country average.
Where do American football fans live in Germany?
American football fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,572,064), Bayern (reach 2,725,869), and Baden-Württemberg (reach 2,404,216). These three regions account for the largest share of the active audience.
What other brands do American football fans also like?
Beyond American football itself, the audience over-indexes on Surface mining (1.69×), Google Photos (1.7×), Jon Bernthal (1.51×), and Bob Odenkirk (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.