A data profile of the people who buy, follow and care about American football in Spain — modelled from more than twelve digital signal sources. American football has an estimated audience of 4,057,570 people in Spain.
The average American football fan in Spain is 39.4 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include UEFA Champions League, Miami, Premier League, with strongest over-indexing on UEFA Champions League (1.54× the country average).
Demographically, the American football audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical American football fan in Spain is more male, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for UEFA Champions League.
The key figures that characterise the American football profile in Spain.
36.4% are female, 63.6% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 39.4 |
| Estimated audience size | 4,057,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide American football audience comes from Spain.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
Where the American football audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~900K | 1.35× | |
| 02 | Balearic Islands | ~200K | 1.34× | |
| 03 | Catalonia | ~900K | 1.28× | |
| 04 | Canary Islands | ~300K | 1.25× | |
| 05 | Comunidad Valenciana | ~500K | 1.16× | |
| 06 | La Rioja | ~30K | 1.04× | |
| 07 | Region of Murcia | ~100K | 1.03× | |
| 08 | Navarre | ~50K | 0.98× | |
| 09 | Andalusia | ~800K | 0.97× | |
| 10 | Cantabria | ~50K | 0.96× | |
| 11 | Galicia | ~200K | 0.95× | |
| 12 | Principality of Asturias | ~90K | 0.94× | |
| 13 | Extremadura | ~80K | 0.94× | |
| 14 | Basque Autonomous Country | ~100K | 0.93× | |
| 15 | Aragon | ~100K | 0.91× | |
| 16 | Castile and León | ~200K | 0.89× | |
| 17 | Castilla-La Mancha | ~100K | 0.89× |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leicester City F.C. | Sports | 4.79× | ||
| 02 | Aston Villa F.C. | Sports | 4.06× | ||
| 03 | National Women's Soccer League | Sports | 2.95× | ||
| 04 | Miami | Travel & Leisure | 2.30× | ||
| 05 | Manchester City F.C. | Sports | 1.98× | ||
| 06 | Real Madrid Baloncesto | Sports | 1.97× | ||
| 07 | Manchester United F.C. | Sports | 1.78× | ||
| 08 | UEFA Europa League | Sports | 1.77× | ||
| 09 | Serie A | Sports | 1.75× | ||
| 10 | Creative Commons | Technology & Electronics | 1.73× | ||
| 11 | Juventus F.C. | Sports | 1.72× | ||
| 12 | Premier League | Sports | 1.69× | ||
| 13 | FC Bayern Munich | Sports | 1.68× | ||
| 14 | Arsenal F.C. | Sports | 1.65× | ||
| 15 | El Mundo (Colombia) | News | 1.61× | ||
| 16 | Liverpool F.C. | Sports | 1.61× | ||
| 17 | UEFA Champions League | Sports | 1.54× | ||
| 18 | Twitch | Games | 1.54× | ||
| 19 | Tombola (bingo company) | Games | 1.51× | ||
| 20 | Cristiano Ronaldo | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.30× | |
| Patriotism | CONSERVATISM | 1.29× | |
| Family Orientation | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.77× | |
| DIY Mentality | THRILL | 0.81× | |
| Spirituality | BALANCE | 0.83× |
American football has an estimated audience of 4,057,570 people in Spain, concentrated in Catalonia and Community of Madrid.
36.4% of American football fans are female, 63.6% are male, with an average age of 39.4 years.
American football fans show strongest brand affinity for UEFA Champions League (1.54×), Miami (2.3×), and Premier League (1.69×) over the country average.
American football fans in Spain are most concentrated in Catalonia (reach ~900K), Community of Madrid (reach ~900K), and Andalusia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond American football itself, the audience over-indexes on Miami (2.3×), Premier League (1.69×), El Mundo (Colombia) (1.61×), and Manchester City F.C. (1.98×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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