A data profile of the people who buy, follow and care about Miami in Spain — modelled from more than twelve digital signal sources. Miami has an estimated audience of 3,153,236 people in Spain.
Miami has an estimated audience of 3,153,236 people in Spain. 56.4% are female, 43.6% are male, average age 39.0. Top brand affinities: NBA, FIFA World Cup, La Liga, UEFA Champions League, NFL.
Top brand affinities include NBA, FIFA World Cup, La Liga, with strongest over-indexing on NBA (4.44× the country average).
Demographically, the Miami audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
The typical Miami fan in Spain is more female, around 39.0 years old, with strong Travelling tendencies and a notable affinity for NBA.
The key figures that characterise the Miami profile in Spain.
56.4% are female, 43.6% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 39.0 |
| Estimated audience size | 3,153,236 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 17% |
of the worldwide Miami audience comes from Spain.
| Country | Share |
|---|---|
| United States | 45.6% |
| Brazil | 4.3% |
| Spain | 4.3% |
The strongest cross-interests of the Miami audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NBA | Sports | 4.44× | ||
| 02 | LeBron James | Sports | 4.44× | ||
| 03 | NFL | Sports | 4.21× | ||
| 04 | Ligue 1 | Sports | 3.27× | ||
| 05 | Pay television | Movies & TV | 3.18× | ||
| 06 | Forex Online Trading | Business & Career | 3.10× | ||
| 07 | Bundesliga | Sports | 2.94× | ||
| 08 | MLB | Sports | 2.54× | ||
| 09 | Ultimate Fighting Championship | Sports | 2.50× | ||
| 10 | Serie A | Sports | 2.40× | ||
| 11 | American football | Sports | 2.30× | ||
| 12 | FIFA World Cup | Sports | 2.16× | ||
| 13 | UEFA Champions League | Sports | 2.12× | ||
| 14 | Premier League | Sports | 2.12× | ||
| 15 | UEFA Europa League | Sports | 1.98× | ||
| 16 | La Liga | Sports | 1.95× | ||
| 17 | MotoGP | Sports | 1.91× | ||
| 18 | Basketball | Sports | 1.65× | ||
| 19 | Loterías y Apuestas del Estado | Games | 1.56× | ||
| 20 | Formula One | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.39× | |
| Urban Lifestyle | OPEN | 1.33× | |
| Spirituality | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Creativity | OPEN | 0.72× | |
| Sustainability | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Miami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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