Miami Audience in United States

Miami has an estimated audience of 33,240,358 people in United States. 53.5% are female, 46.5% are male, average age 39.1. Top regions: Florida, California, Texas. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Enterprise Rent-A-Car.

The average Miami fan in United States is 39.1 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (17.32× the country average). Demographically, the Miami audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Miami fans

Demographic split for Miami audience in United States
MetricValue
Female53.5%
Male46.5%
Average age39.1
Estimated audience size33,240,358

Audience persona

The typical Miami fan in United States is balanced, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Miami in United States
RegionReachAffinity
Florida11,772,5735.23×
California3,341,7410.91×
Texas3,145,5071.1×
New York2,951,1311.59×
Georgia1,594,7491.56×
Illinois1,324,0731.2×
North Carolina1,234,2611.23×
New Jersey1,179,9641.4×
Pennsylvania1,149,5741.03×
Ohio1,029,5821.01×
Virginia1,002,1871.24×
Massachusetts888,3351.36×
Michigan860,5940.99×
Maryland754,8211.32×
Tennessee739,6281.11×
South Carolina610,7101.22×
Washington557,2940.84×
Indiana544,4430.9×
Arizona507,9140.75×
Alabama498,6271.07×
Louisiana482,3161.13×
Missouri477,6970.89×
Colorado439,7420.84×
Minnesota415,4650.87×
Connecticut391,7581.18×
Kentucky380,7810.91×
Wisconsin370,5700.74×
Oklahoma318,9970.86×
Nevada292,5650.91×
Mississippi280,3111.02×
Oregon244,0380.64×
Utah216,9920.73×
Arkansas216,0550.79×
Kansas201,7030.77×
Iowa192,6290.7×
Washington, District of Columbia163,3181.63×
Nebraska113,6040.68×
New Mexico109,3480.66×
Rhode Island99,0600.94×
West Virginia93,2160.6×
New Hampshire91,3080.7×
Idaho89,5710.54×
Maine78,6820.66×
Delaware78,4930.86×
Hawaii74,1790.52×
South Dakota43,3220.56×
Montana43,0410.47×
North Dakota38,9660.57×
Alaska37,9890.53×
Vermont35,5040.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miami audience
BrandAffinityCategory
Google Maps17.32×Internet & Social Media
Capital One16.67×Business & Career
Indeed.com13.07×Business & Career
CarGurus17.71×Cars & Mobility
Enterprise Rent-A-Car15.33×Cars & Mobility
Circle K15.8×Shopping
DeviantArt14.34×Internet & Social Media
Aaron Rodgers12.51×Sports
ICloud18.06×Technology & Electronics
AccuWeather12.38×Home & Garden
Google News11.04×News
Bruce Willis13.31×Movies & TV
Apple Store13.88×Shopping
Beetlejuice8.4×Movies & TV
Khan Academy14.43×Business & Career
Antonio Banderas26.4×Movies & TV
Diane Keaton9.11×Movies & TV
Dakota Johnson14.12×Movies & TV
Billy Bob Thornton12.63×Movies & TV
Jeff Bezos16.26×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miami audience
TraitClusterScore
ExtroversionTHRILL1.41
LGBTQ+ IdentityOPEN1.27
Luxury OrientationPREMIUM1.23
Sports ActivityPOWER1.19
Price SensitivityPREMIUM1.18
Design AffinityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Miami
CountryShare
United States45.6%
Brazil4.3%
Spain4.3%

See Miami audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Miami have in United States?

Miami has an estimated audience of 33,240,358 people in United States, concentrated in Florida and California.

What is the gender split and age of Miami fans?

53.5% of Miami fans are female, 46.5% are male, with an average age of 39.1 years.

Which brands do Miami fans like most?

Miami fans show strongest brand affinity for Google Maps (17.32×), Capital One (16.67×), and Indeed.com (13.07×) over the country average.

Where do Miami fans live in United States?

Miami fans in United States are most concentrated in Florida (reach 11,772,573), California (reach 3,341,741), and Texas (reach 3,145,507). These three regions account for the largest share of the active audience.

What other brands do Miami fans also like?

Beyond Miami itself, the audience over-indexes on Capital One (16.67×), Indeed.com (13.07×), CarGurus (17.71×), and Enterprise Rent-A-Car (15.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.