Rascasse Audience Intelligence

Miami Audience in United States

A data profile of the people who buy, follow and care about Miami in United States — modelled from more than twelve digital signal sources. Miami has an estimated audience of 33,240,358 people in United States.

#7among City in United States#30among POI in United States#59in Travel & Leisure

The average Miami fan in United States is 39.1 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include FIFA World Cup, Anne Hathaway, Discount stores, with strongest over-indexing on FIFA World Cup (1.95× the country average).

Demographically, the Miami audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miami fan in United States is balanced, around 39.1 years old, with strong Convenience Orientation tendencies and a notable affinity for FIFA World Cup.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami profile in United States.

Audience size
33.2M
in United States
Gender
53.5%♀
46.5% male
Age
39.1
average years
Country rank
#783
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami fans

53.5% are female, 46.5% are male, average age 39.1.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Miami audience in United States
MetricValue
Female53.5%
Male46.5%
Average age39.1
Estimated audience size33,240,358
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Miami audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

45.6%

of the worldwide Miami audience comes from United States.

Worldwide audience distribution share by country for Miami
CountryShare
United States45.6%
Brazil4.3%
Spain4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami audience in United States is strongest.

Fig. 05

Top regions by affinity

Miami fans by region: top regions in United States
#RegionReachAffinity×
01Florida~12M5.33×
02Georgia~1.5M1.51×
03Washington, District of Columbia~100K1.49×
04New York~2.5M1.43×
05New Jersey~1M1.31×
06Oklahoma~500K1.29×
07Massachusetts~800K1.26×
08Maryland~700K1.22×
09Virginia~1M1.21×
10South Carolina~600K1.21×
11North Carolina~1M1.15×
12Connecticut~400K1.15×
13Alabama~500K1.14×
14Illinois~1M1.10×
15Louisiana~500K1.10×
16Texas~3M1.09×
17Tennessee~700K1.04×
18Mississippi~300K1.03×
19Pennsylvania~1M1.01×
20Ohio~1M0.98×
21Missouri~500K0.98×
22Rhode Island~100K0.94×
23Indiana~600K0.92×
24Kentucky~400K0.91×
25Michigan~800K0.90×
26Kansas~200K0.90×
27Delaware~80K0.90×
28California~3M0.86×
29Nevada~300K0.86×
30Arkansas~200K0.82×
31Minnesota~400K0.81×
32Colorado~400K0.80×
33Washington~500K0.79×
34New Hampshire~100K0.76×
35Arizona~500K0.75×
36Wisconsin~400K0.74×
37Iowa~200K0.74×
38Nebraska~100K0.74×
39Utah~200K0.71×
40Maine~80K0.71×
41Vermont~40K0.70×
42New Mexico~100K0.69×
43West Virginia~100K0.69×
44North Dakota~50K0.67×
45South Dakota~50K0.66×
46Oregon~200K0.64×
47Alaska~40K0.60×
48Idaho~90K0.57×
49Hawaii~80K0.56×
50Montana~50K0.54×
Fig. 06

Affinity by region

Affinity by region — Miami, United States
0.54×1.00×5.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami audience
#·InterestCategoryAffinity×
01Anne HathawayMovies & TV3.61×
02La LigaSports3.61×
03ShakiraMusic & Radio3.61×
04Soap operaMovies & TV2.92×
05Weather forecastingHome & Garden2.78×
06HypermarketShopping2.64×
07Solar energyHome & Garden2.18×
08Discount storesShopping2.12×
09FedExBusiness & Career2.11×
10Spanish languagePolitics & Society2.04×
11FIFA World CupSports1.95×
12InnovationBusiness & Career1.92×
13Las VegasTravel & Leisure1.88×
14Shopping mallsShopping1.72×
15Pizza HutFood & Beverages1.71×
16Mortgage loansBusiness & Career1.69×
17SubwayFood & Beverages1.68×
18Domino's PizzaFood & Beverages1.66×
19T-MobileTechnology & Electronics1.60×
20HairstyleBeauty & Wellness1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.38×
IndulgenceJOY1.37×
Price SensitivityPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
TraditionCONSERVATISM0.89×
IndividualismJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami have in United States?

Miami has an estimated audience of 33,240,358 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Miami fans?

53.5% of Miami fans are female, 46.5% are male, with an average age of 39.1 years.

03

Which brands do Miami fans like most?

Miami fans show strongest brand affinity for FIFA World Cup (1.95×), Anne Hathaway (3.61×), and Discount stores (2.12×) over the country average.

04

Where do Miami fans live in United States?

Miami fans in United States are most concentrated in Florida (reach ~12M), California (reach ~3M), and Texas (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Miami fans also like?

Beyond Miami itself, the audience over-indexes on Anne Hathaway (3.61×), Discount stores (2.12×), Pizza Hut (1.71×), and T-Mobile (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Miami audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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