Rascasse Audience Intelligence

Miami Audience in Germany

A data profile of the people who buy, follow and care about Miami in Germany — modelled from more than twelve digital signal sources. Miami has an estimated audience of 1,026,548 people in Germany.

#112among City in Germany#470among POI in Germany#507in Travel & Leisure

The average Miami fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mel Gibson, Robert Redford, Spanish language, with strongest over-indexing on Mel Gibson (14.93× the country average).

Demographically, the Miami audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Miami fan in Germany is balanced, around 34.5 years old, with strong Quality Awareness tendencies and a notable affinity for Mel Gibson.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami profile in Germany.

Audience size
1M
in Germany
Gender
45.4%♀
54.6% male
Age
34.5
average years
Country rank
#6379
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami fans

45.4% are female, 54.6% are male, average age 34.5.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Miami audience in Germany
MetricValue
Female45.4%
Male54.6%
Average age34.5
Estimated audience size1,026,548
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Miami audience in Germany
Age bracketShare%
16-1932%
20-2921%
30-3918%
40-4918%
50+12%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Miami audience comes from Germany.

Worldwide audience distribution share by country for Miami
CountryShare
United States45.6%
Brazil4.3%
Spain4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami audience in Germany is strongest.

Fig. 05

Top regions by affinity

Miami fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.29×
02Bayern~200K1.20×
03Nordrhein-Westfalen~300K1.17×
04Baden-Württemberg~200K1.15×
05Berlin~50K1.10×
06Hamburg~30K1.10×
07Rheinland-Pfalz~50K1.03×
08Bremen~9K1.03×
09Niedersachsen~100K1.01×
10Saarland~10K0.95×
11Schleswig-Holstein~30K0.93×
12Brandenburg~30K0.90×
13Sachsen~40K0.85×
14Thüringen~20K0.80×
15Mecklenburg-Vorpommern~20K0.78×
16Sachsen-Anhalt~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Miami, Germany
0.76×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami audience
#·InterestCategoryAffinity×
01Mel GibsonMovies & TV14.93×
02Punta CanaTravel & Leisure9.22×
03Donnie DarkoMovies & TV8.83×
04Black Mirror (TV series)Movies & TV8.33×
05Dexter (TV series)Movies & TV6.56×
06Spanish languagePolitics & Society6.39×
07Joey KingMovies & TV6.25×
08Bad BunnyMusic & Radio5.72×
09CasablancaTravel & Leisure5.68×
10Jimmy KimmelMovies & TV5.50×
11Robert RedfordMovies & TV5.36×
12Salsa musicMusic & Radio5.17×
13The Lord of the RingsMovies & TV4.80×
14FloridaTravel & Leisure4.26×
15Emily BluntMovies & TV3.97×
16CanadaTravel & Leisure2.83×
17CarcareCars & Mobility2.80×
18Ski resortTravel & Leisure2.18×
19LivemusicMusic & Radio2.05×
20Luxury goodsFashion & Accessoires1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.69×
Community OrientationOPEN1.54×
Risk AppetiteTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.73×
CreativityOPEN0.80×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami have in Germany?

Miami has an estimated audience of 1,026,548 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Miami fans?

45.4% of Miami fans are female, 54.6% are male, with an average age of 34.5 years.

03

Which brands do Miami fans like most?

Miami fans show strongest brand affinity for Mel Gibson (14.93×), Robert Redford (5.36×), and Spanish language (6.39×) over the country average.

04

Where do Miami fans live in Germany?

Miami fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Miami fans also like?

Beyond Miami itself, the audience over-indexes on Robert Redford (5.36×), Spanish language (6.39×), Dexter (TV series) (6.56×), and Bad Bunny (5.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Miami audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Miami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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