Miami Audience in Germany
Miami has an estimated audience of 1,026,548 people in Germany. 45.4% are female, 54.6% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handmade Gifts, Progressive rock, Building insulation, Snow White (Fables), Meals on Wheels.
The average Miami fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handmade Gifts, Progressive rock, Building insulation, with strongest over-indexing on Handmade Gifts (5.43× the country average). Demographically, the Miami audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Miami fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 34.5 |
| Estimated audience size | 1,026,548 |
Audience persona
The typical Miami fan in Germany is balanced, around 34.5 years old, with strong Travelling tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 271,801 | 1.21× |
| Bayern | 202,153 | 1.23× |
| Baden-Württemberg | 163,867 | 1.17× |
| Hessen | 104,237 | 1.33× |
| Niedersachsen | 100,925 | 1.01× |
| Berlin | 54,003 | 1.18× |
| Rheinland-Pfalz | 53,711 | 1.04× |
| Sachsen | 41,920 | 0.83× |
| Schleswig-Holstein | 33,783 | 0.92× |
| Brandenburg | 27,641 | 0.87× |
| Hamburg | 25,702 | 1.11× |
| Thüringen | 19,481 | 0.74× |
| Sachsen-Anhalt | 19,311 | 0.73× |
| Mecklenburg-Vorpommern | 14,662 | 0.75× |
| Saarland | 11,377 | 0.9× |
| Bremen | 8,627 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 5.43× | Kids & Family |
| Progressive rock | 2.41× | Music & Radio |
| Building insulation | 5.88× | Home & Garden |
| Snow White (Fables) | 2.63× | Literature |
| Meals on Wheels | 11.32× | Food & Beverages |
| CAC 40 | 1.57× | Business & Career |
| HODINKEE | 10.96× | Fashion & Accessoires |
| Commercial mortgage | 1.72× | Business & Career |
| Israel | 1.6× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.77× | Music & Radio |
| Figure painting (hobby) | 3.04× | Arts & Culture |
| 3D printing | 1.62× | Technology & Electronics |
| Mechanic | 1.58× | Cars & Mobility |
| Preacher (comics) | 4.91× | Literature |
| Gudrun Sjödén | 2.14× | Fashion & Accessoires |
| Headhunters (film) | 3.21× | Movies & TV |
| Kodi (software) | 1.86× | Technology & Electronics |
| Liberace | 3.62× | Music & Radio |
| Google Home | 3.31× | Technology & Electronics |
| Home Delivery | 1.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.61 |
| Urban Lifestyle | OPEN | 1.55 |
| Extroversion | THRILL | 1.53 |
| Sports Activity | POWER | 1.46 |
| Luxury Orientation | PREMIUM | 1.42 |
| Quality Awareness | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.6% |
| Brazil | 4.3% |
| Spain | 4.3% |
See Miami audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Miami have in Germany?
Miami has an estimated audience of 1,026,548 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Miami fans?
45.4% of Miami fans are female, 54.6% are male, with an average age of 34.5 years.
Which brands do Miami fans like most?
Miami fans show strongest brand affinity for Handmade Gifts (5.43×), Progressive rock (2.41×), and Building insulation (5.88×) over the country average.
Where do Miami fans live in Germany?
Miami fans in Germany are most concentrated in Nordrhein-Westfalen (reach 271,801), Bayern (reach 202,153), and Baden-Württemberg (reach 163,867). These three regions account for the largest share of the active audience.
What other brands do Miami fans also like?
Beyond Miami itself, the audience over-indexes on Progressive rock (2.41×), Building insulation (5.88×), Snow White (Fables) (2.63×), and Meals on Wheels (11.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Miami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.