Florida Audience in Germany
Florida has an estimated audience of 1,508,687 people in Germany. 53.8% are female, 46.2% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Business and industry, Music, Shopping, Superman, Soccer.
The average Florida fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Business and industry, Music, Shopping, with strongest over-indexing on Business and industry (1.51× the country average). Demographically, the Florida audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Florida fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 36.3 |
| Estimated audience size | 1,508,687 |
Audience persona
The typical Florida fan in Germany is balanced, around 36.3 years old, with strong Pet Ownership tendencies and a notable affinity for Business and industry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 374,600 | 1.13× |
| Bayern | 278,106 | 1.15× |
| Baden-Württemberg | 233,573 | 1.13× |
| Niedersachsen | 149,153 | 1.02× |
| Hessen | 144,481 | 1.26× |
| Rheinland-Pfalz | 84,620 | 1.12× |
| Berlin | 72,285 | 1.07× |
| Sachsen | 67,697 | 0.91× |
| Schleswig-Holstein | 54,763 | 1.01× |
| Brandenburg | 43,049 | 0.92× |
| Hamburg | 35,913 | 1.05× |
| Thüringen | 30,857 | 0.8× |
| Sachsen-Anhalt | 29,278 | 0.75× |
| Mecklenburg-Vorpommern | 21,665 | 0.75× |
| Saarland | 17,343 | 0.94× |
| Bremen | 12,633 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business and industry | 1.51× | Business & Career |
| Music | 1.56× | Business & Career |
| Shopping | 1.57× | Shopping |
| Superman | 2.78× | Movies & TV |
| Soccer | 1.85× | Sports |
| Clothing | 1.53× | Fashion & Accessoires |
| Euphoria | 2.04× | Movies & TV |
| Local news | 3× | News |
| Design | 1.53× | Home & Garden |
| TikTok | 1.64× | Internet & Social Media |
| Online shopping | 1.53× | Shopping |
| Natural World | 2.15× | Fashion & Accessoires |
| Business | 1.57× | Business & Career |
| Beauty | 1.5× | Beauty & Wellness |
| Fitness and wellness | 1.57× | Sports |
| Dog health | 2.66× | Pets & Animals |
| Photography | 1.53× | Arts & Culture |
| Dog harness | 2.7× | Pets & Animals |
| Cat play and toys | 2.86× | Pets & Animals |
| First-time buyer | 3.26× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.44 |
| Patriotism | CONSERVATISM | 1.4 |
| Sports Activity | POWER | 1.38 |
| Travelling | THRILL | 1.37 |
| Community Orientation | OPEN | 1.33 |
| Tradition | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.8% |
| United Kingdom | 3.8% |
| Canada | 3.1% |
See Florida audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Florida have in Germany?
Florida has an estimated audience of 1,508,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Florida fans?
53.8% of Florida fans are female, 46.2% are male, with an average age of 36.3 years.
Which brands do Florida fans like most?
Florida fans show strongest brand affinity for Business and industry (1.51×), Music (1.56×), and Shopping (1.57×) over the country average.
Where do Florida fans live in Germany?
Florida fans in Germany are most concentrated in Nordrhein-Westfalen (reach 374,600), Bayern (reach 278,106), and Baden-Württemberg (reach 233,573). These three regions account for the largest share of the active audience.
What other brands do Florida fans also like?
Beyond Florida itself, the audience over-indexes on Music (1.56×), Shopping (1.57×), Superman (2.78×), and Soccer (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.