Rascasse Audience Intelligence

Florida Audience in Germany

A data profile of the people who buy, follow and care about Florida in Germany — modelled from more than twelve digital signal sources. Florida has an estimated audience of 1,508,687 people in Germany.

#42among Region in Germany#300among POI in Germany#355in Travel & Leisure

The average Florida fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Business and industry, Music, Shopping, with strongest over-indexing on Business and industry (1.51× the country average).

Demographically, the Florida audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Florida fan in Germany is balanced, around 36.3 years old, with strong Individualism tendencies and a notable affinity for Business and industry.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Florida profile in Germany.

Audience size
1.5M
in Germany
Gender
53.8%♀
46.2% male
Age
36.3
average years
Country rank
#4437
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Florida fans

53.8% are female, 46.2% are male, average age 36.3.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Florida audience in Germany
MetricValue
Female53.8%
Male46.2%
Average age36.3
Estimated audience size1,508,687
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Florida audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Florida audience comes from Germany.

Worldwide audience distribution share by country for Florida
CountryShare
United States59.7%
United Kingdom3.8%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Florida audience in Germany is strongest.

Fig. 05

Top regions by affinity

Florida fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.24×
02Nordrhein-Westfalen~400K1.11×
03Bayern~300K1.11×
04Baden-Württemberg~200K1.10×
05Rheinland-Pfalz~80K1.10×
06Berlin~70K1.06×
07Hamburg~40K1.04×
08Niedersachsen~100K1.01×
09Schleswig-Holstein~50K1.01×
10Bremen~10K1.00×
11Saarland~20K0.98×
12Sachsen~70K0.93×
13Brandenburg~40K0.93×
14Thüringen~30K0.84×
15Sachsen-Anhalt~30K0.78×
16Mecklenburg-Vorpommern~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Florida, Germany
0.78×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Florida audience
#·InterestCategoryAffinity×
01Scary Movie (film series)Movies & TV6.14×
02First-time buyerShopping3.26×
03Local newsNews3.00×
04Cat play and toysPets & Animals2.86×
05SupermanMovies & TV2.78×
06Dog harnessPets & Animals2.70×
07Dog healthPets & Animals2.66×
08Home constructionHome & Garden2.05×
09SoccerSports1.85×
10TikTokInternet & Social Media1.64×
11ShoppingShopping1.57×
12BusinessBusiness & Career1.57×
13Fitness and wellnessSports1.57×
14MusicBusiness & Career1.56×
15ClothingFashion & Accessoires1.53×
16DesignHome & Garden1.53×
17Online shoppingShopping1.53×
18PhotographyArts & Culture1.53×
19Business and industryBusiness & Career1.51×
20BeautyBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Florida audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.76×
PatriotismCONSERVATISM1.71×
Community OrientationOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Florida audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.90×
IndulgenceJOY0.96×
CreativityOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Florida have in Germany?

Florida has an estimated audience of 1,508,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Florida fans?

53.8% of Florida fans are female, 46.2% are male, with an average age of 36.3 years.

03

Which brands do Florida fans like most?

Florida fans show strongest brand affinity for Business and industry (1.51×), Music (1.56×), and Shopping (1.57×) over the country average.

04

Where do Florida fans live in Germany?

Florida fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Florida fans also like?

Beyond Florida itself, the audience over-indexes on Music (1.56×), Shopping (1.57×), Soccer (1.85×), and Clothing (1.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Florida audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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