A data profile of the people who buy, follow and care about Punta Cana in Germany — modelled from more than twelve digital signal sources. Punta Cana has an estimated audience of 387,325 people in Germany.
The average Punta Cana fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Rumba (dance), Boca Juniors, Montevideo, with strongest over-indexing on Rumba (dance) (59.37× the country average).
Demographically, the Punta Cana audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Punta Cana fan in Germany is more female, around 40.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Rumba (dance).
The key figures that characterise the Punta Cana profile in Germany.
76.1% are female, 23.9% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 40.6 |
| Estimated audience size | 387,325 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 26% | |
| 40-49 | 27% | |
| 50+ | 16% |
of the worldwide Punta Cana audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 11.8% |
| Colombia | 8.1% |
Where the Punta Cana audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~40K | 1.49× | |
| 02 | Baden-Württemberg | ~70K | 1.26× | |
| 03 | Rheinland-Pfalz | ~20K | 1.25× | |
| 04 | Bayern | ~80K | 1.24× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.14× | |
| 06 | Saarland | ~5K | 1.13× | |
| 07 | Hamburg | ~9K | 0.98× | |
| 08 | Niedersachsen | ~40K | 0.95× | |
| 09 | Thüringen | ~9K | 0.95× | |
| 10 | Bremen | ~3K | 0.89× | |
| 11 | Berlin | ~20K | 0.87× | |
| 12 | Sachsen-Anhalt | ~9K | 0.86× | |
| 13 | Brandenburg | ~10K | 0.82× | |
| 14 | Sachsen | ~20K | 0.80× | |
| 15 | Schleswig-Holstein | ~10K | 0.77× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.67× |
The strongest cross-interests of the Punta Cana audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Veracruz, Veracruz | Travel & Leisure | 63.81× | ||
| 02 | Montevideo | Travel & Leisure | 62.96× | ||
| 03 | Punta del Este | Travel & Leisure | 59.66× | ||
| 04 | Rumba (dance) | Music & Radio | 59.37× | ||
| 05 | Avianca | Travel & Leisure | 57.81× | ||
| 06 | Cartagena, Colombia | Travel & Leisure | 56.97× | ||
| 07 | Antigua Guatemala | Travel & Leisure | 56.68× | ||
| 08 | Aventura | Music & Radio | 55.91× | ||
| 09 | Porto Seguro | Travel & Leisure | 42.33× | ||
| 10 | Cusco | Travel & Leisure | 37.75× | ||
| 11 | Boca Juniors | Sports | 37.48× | ||
| 12 | Arequipa | Travel & Leisure | 37.47× | ||
| 13 | Panama City | Travel & Leisure | 35.09× | ||
| 14 | Exame Nacional do Ensino Médio | Business & Career | 9.84× | ||
| 15 | Miami | Travel & Leisure | 9.22× | ||
| 16 | Cancún | Travel & Leisure | 8.98× | ||
| 17 | Moda Feminina | Fashion & Accessoires | 4.30× | ||
| 18 | Uber | Cars & Mobility | 3.92× | ||
| 19 | Decoration | Home & Garden | 2.63× | ||
| 20 | ImmoScout24 | Home & Garden | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.55× | |
| Travelling | THRILL | 1.23× | |
| Price Sensitivity | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Spirituality | BALANCE | 0.49× | |
| Social Media Usage | JOY | 0.61× |
Punta Cana has an estimated audience of 387,325 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
76.1% of Punta Cana fans are female, 23.9% are male, with an average age of 40.6 years.
Punta Cana fans show strongest brand affinity for Rumba (dance) (59.37×), Boca Juniors (37.48×), and Montevideo (62.96×) over the country average.
Punta Cana fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Punta Cana itself, the audience over-indexes on Boca Juniors (37.48×), Montevideo (62.96×), Cartagena, Colombia (56.97×), and Antigua Guatemala (56.68×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Punta Cana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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