Punta Cana Audience in Germany
Punta Cana has an estimated audience of 387,325 people in Germany. 76.1% are female, 23.9% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rumba (dance), Boca Juniors, Montevideo, Cartagena, Colombia, Antigua Guatemala.
The average Punta Cana fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rumba (dance), Boca Juniors, Montevideo, with strongest over-indexing on Rumba (dance) (59.37× the country average). Demographically, the Punta Cana audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Punta Cana fans
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 40.6 |
| Estimated audience size | 387,325 |
Audience persona
The typical Punta Cana fan in Germany is more female, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Rumba (dance).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,323 | 1.2× |
| Bayern | 77,970 | 1.25× |
| Baden-Württemberg | 70,023 | 1.33× |
| Hessen | 46,181 | 1.56× |
| Niedersachsen | 35,624 | 0.95× |
| Rheinland-Pfalz | 24,458 | 1.26× |
| Berlin | 15,657 | 0.9× |
| Sachsen | 14,484 | 0.76× |
| Schleswig-Holstein | 10,479 | 0.75× |
| Brandenburg | 9,117 | 0.76× |
| Thüringen | 9,106 | 0.92× |
| Hamburg | 8,704 | 0.99× |
| Sachsen-Anhalt | 8,172 | 0.81× |
| Saarland | 5,212 | 1.1× |
| Mecklenburg-Vorpommern | 4,221 | 0.57× |
| Bremen | 2,910 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rumba (dance) | 59.37× | Music & Radio |
| Boca Juniors | 37.48× | Sports |
| Montevideo | 62.96× | Travel & Leisure |
| Cartagena, Colombia | 56.97× | Travel & Leisure |
| Antigua Guatemala | 56.68× | Travel & Leisure |
| Avianca | 57.81× | Travel & Leisure |
| Veracruz, Veracruz | 63.81× | Travel & Leisure |
| Cusco | 37.75× | Travel & Leisure |
| Aventura | 55.91× | Music & Radio |
| Arequipa | 37.47× | Travel & Leisure |
| Panama City | 35.09× | Travel & Leisure |
| Punta del Este | 59.66× | Travel & Leisure |
| Porto Seguro | 42.33× | Travel & Leisure |
| Miami | 9.22× | Travel & Leisure |
| Exame Nacional do Ensino Médio | 9.84× | Business & Career |
| Moda Feminina | 4.3× | Fashion & Accessoires |
| ImmoScout24 | 1.71× | Home & Garden |
| Cancún | 8.98× | Travel & Leisure |
| Decoration | 2.63× | Home & Garden |
| Vestibular | 7.8× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.11 |
| Luxury Orientation | PREMIUM | 1.92 |
| Travelling | THRILL | 1.72 |
| Sports Activity | POWER | 1.3 |
| Urban Lifestyle | OPEN | 1.27 |
| Price Sensitivity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.6% |
| Brazil | 11.8% |
| Colombia | 8.1% |
See Punta Cana audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Punta Cana have in Germany?
Punta Cana has an estimated audience of 387,325 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Punta Cana fans?
76.1% of Punta Cana fans are female, 23.9% are male, with an average age of 40.6 years.
Which brands do Punta Cana fans like most?
Punta Cana fans show strongest brand affinity for Rumba (dance) (59.37×), Boca Juniors (37.48×), and Montevideo (62.96×) over the country average.
Where do Punta Cana fans live in Germany?
Punta Cana fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,323), Bayern (reach 77,970), and Baden-Württemberg (reach 70,023). These three regions account for the largest share of the active audience.
What other brands do Punta Cana fans also like?
Beyond Punta Cana itself, the audience over-indexes on Boca Juniors (37.48×), Montevideo (62.96×), Cartagena, Colombia (56.97×), and Antigua Guatemala (56.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Punta Cana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.