Cancún Audience in Germany
Cancún has an estimated audience of 520,657 people in Germany. 51.7% are female, 48.3% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: JACK & JONES, Air Europa, Playa del Carmen, Frida Kahlo, Vegetable Gardening.
The average Cancún fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include JACK & JONES, Air Europa, Playa del Carmen, with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Cancún audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Quality Awareness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Cancún fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 36.4 |
| Estimated audience size | 520,657 |
Audience persona
The typical Cancún fan in Germany is balanced, around 36.4 years old, with strong Quality Awareness tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 130,494 | 1.15× |
| Bayern | 105,605 | 1.26× |
| Baden-Württemberg | 91,630 | 1.29× |
| Hessen | 56,333 | 1.42× |
| Niedersachsen | 44,914 | 0.89× |
| Berlin | 38,802 | 1.67× |
| Rheinland-Pfalz | 27,342 | 1.05× |
| Sachsen | 20,308 | 0.8× |
| Hamburg | 14,643 | 1.24× |
| Schleswig-Holstein | 14,633 | 0.78× |
| Brandenburg | 12,995 | 0.8× |
| Thüringen | 8,990 | 0.68× |
| Sachsen-Anhalt | 8,495 | 0.63× |
| Mecklenburg-Vorpommern | 5,610 | 0.56× |
| Saarland | 5,308 | 0.83× |
| Bremen | 4,234 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Air Europa | 38.66× | Travel & Leisure |
| Playa del Carmen | 27.77× | Travel & Leisure |
| Frida Kahlo | 8.72× | Arts & Culture |
| Vegetable Gardening | 8.28× | Food & Beverages |
| Business class | 5.6× | Travel & Leisure |
| Ricky Martin | 15.13× | Music & Radio |
| Bad Bunny | 6.85× | Music & Radio |
| Standup paddleboarding | 6.86× | Sports |
| Tex-Mex | 24.16× | Food & Beverages |
| Art Collecting | 8.34× | Arts & Culture |
| Chichen Itza | 50.19× | Travel & Leisure |
| Property finder | 3.77× | Home & Garden |
| Rosalia | 9.95× | Music & Radio |
| Ryanair | 2.46× | Travel & Leisure |
| Bicycle helmet | 7.4× | Cars & Mobility |
| Ski resort | 3.53× | Travel & Leisure |
| Mexico | 5.98× | Travel & Leisure |
| Do it yourself (DIY) | 1.91× | Home & Garden |
| Zac Efron | 6.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.22 |
| Sports Activity | POWER | 2.09 |
| Travelling | THRILL | 1.96 |
| Luxury Orientation | PREMIUM | 1.81 |
| Urban Lifestyle | OPEN | 1.72 |
| Risk Appetite | THRILL | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| Mexico | 20.0% |
| Colombia | 6.8% |
See Cancún audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Cancún have in Germany?
Cancún has an estimated audience of 520,657 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cancún fans?
51.7% of Cancún fans are female, 48.3% are male, with an average age of 36.4 years.
Which brands do Cancún fans like most?
Cancún fans show strongest brand affinity for JACK & JONES (75.56×), Air Europa (38.66×), and Playa del Carmen (27.77×) over the country average.
Where do Cancún fans live in Germany?
Cancún fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,494), Bayern (reach 105,605), and Baden-Württemberg (reach 91,630). These three regions account for the largest share of the active audience.
What other brands do Cancún fans also like?
Beyond Cancún itself, the audience over-indexes on Air Europa (38.66×), Playa del Carmen (27.77×), Frida Kahlo (8.72×), and Vegetable Gardening (8.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cancún. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.