Rascasse Audience Intelligence

Cancún Audience in Germany

A data profile of the people who buy, follow and care about Cancún in Germany — modelled from more than twelve digital signal sources. Cancún has an estimated audience of 520,657 people in Germany.

#205among City in Germany#959among POI in Germany#890in Travel & Leisure

The average Cancún fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Playa del Carmen, Air Europa, Frida Kahlo, with strongest over-indexing on Playa del Carmen (45.19× the country average).

Demographically, the Cancún audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cancún fan in Germany is balanced, around 36.4 years old, with strong Quality Awareness tendencies and a notable affinity for Playa del Carmen.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cancún profile in Germany.

Audience size
521K
in Germany
Gender
51.7%♀
48.3% male
Age
36.4
average years
Country rank
#11365
POI in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cancún fans

51.7% are female, 48.3% are male, average age 36.4.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Cancún audience in Germany
MetricValue
Female51.7%
Male48.3%
Average age36.4
Estimated audience size520,657
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Cancún audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3922%
40-4920%
50+12%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Cancún audience comes from Germany.

Worldwide audience distribution share by country for Cancún
CountryShare
United States29.1%
Mexico20.0%
Colombia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cancún audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cancún fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.69×
02Hessen~50K1.36×
03Bayern~100K1.27×
04Baden-Württemberg~90K1.23×
05Hamburg~10K1.20×
06Nordrhein-Westfalen~100K1.10×
07Rheinland-Pfalz~30K1.03×
08Bremen~4K0.97×
09Niedersachsen~40K0.89×
10Saarland~6K0.87×
11Brandenburg~10K0.86×
12Schleswig-Holstein~20K0.80×
13Sachsen~20K0.79×
14Thüringen~10K0.74×
15Sachsen-Anhalt~9K0.68×
16Mecklenburg-Vorpommern~6K0.63×
Fig. 06

Affinity by region

Affinity by region — Cancún, Germany
0.63×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cancún audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cancún audience
#·InterestCategoryAffinity×
01Playa del CarmenTravel & Leisure45.19×
02Chichen ItzaTravel & Leisure42.62×
03Air EuropaTravel & Leisure37.52×
04Tex-MexFood & Beverages19.90×
05KaRoL GMusic & Radio13.55×
06Frida KahloArts & Culture11.62×
07Ricky MartinMusic & Radio10.60×
08RosaliaMusic & Radio9.95×
09Bad BunnyMusic & Radio8.49×
10Iberia (airline)Travel & Leisure8.39×
11Salsa musicMusic & Radio7.82×
12MexicoTravel & Leisure7.67×
13Sunday BrunchKids & Family6.94×
14Standup paddleboardingSports6.79×
15Travel agencyTravel & Leisure5.74×
16Business classTravel & Leisure5.11×
17FinlandTravel & Leisure4.05×
18CarcareCars & Mobility3.50×
19Ski resortTravel & Leisure3.25×
20RyanairTravel & Leisure1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cancún audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cancún audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.20×
TravellingTHRILL2.06×
Risk AppetiteTHRILL1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cancún audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.79×
Family OrientationCONSERVATISM0.82×
Need for SecurityCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cancún have in Germany?

Cancún has an estimated audience of 520,657 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cancún fans?

51.7% of Cancún fans are female, 48.3% are male, with an average age of 36.4 years.

03

Which brands do Cancún fans like most?

Cancún fans show strongest brand affinity for Playa del Carmen (45.19×), Air Europa (37.52×), and Frida Kahlo (11.62×) over the country average.

04

Where do Cancún fans live in Germany?

Cancún fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Cancún fans also like?

Beyond Cancún itself, the audience over-indexes on Air Europa (37.52×), Frida Kahlo (11.62×), Bad Bunny (8.49×), and Business class (5.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Cancún audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cancún. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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