Finland Audience in Germany
Finland has an estimated audience of 3,606,787 people in Germany. 54.3% are female, 45.7% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Secret Escapes, Allegro (auction website), otoMoto.pl, Hebe, 100 metres.
The average Finland fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Secret Escapes, Allegro (auction website), otoMoto.pl, with strongest over-indexing on Secret Escapes (14.3× the country average). Demographically, the Finland audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Finland fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 42.3 |
| Estimated audience size | 3,606,787 |
Audience persona
The typical Finland fan in Germany is balanced, around 42.3 years old, with strong Pet Ownership tendencies and a notable affinity for Secret Escapes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 853,861 | 1.08× |
| Bayern | 662,282 | 1.14× |
| Baden-Württemberg | 516,573 | 1.05× |
| Niedersachsen | 378,970 | 1.08× |
| Hessen | 278,873 | 1.01× |
| Sachsen | 179,512 | 1.01× |
| Rheinland-Pfalz | 170,325 | 0.94× |
| Berlin | 165,341 | 1.03× |
| Schleswig-Holstein | 143,507 | 1.11× |
| Brandenburg | 112,848 | 1.01× |
| Hamburg | 85,642 | 1.05× |
| Thüringen | 80,418 | 0.87× |
| Sachsen-Anhalt | 77,313 | 0.83× |
| Mecklenburg-Vorpommern | 66,610 | 0.97× |
| Saarland | 37,523 | 0.85× |
| Bremen | 29,693 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Secret Escapes | 14.3× | Travel & Leisure |
| Allegro (auction website) | 16.78× | Shopping |
| otoMoto.pl | 14.88× | Cars & Mobility |
| Hebe | 15.21× | Home & Garden |
| 100 metres | 8.61× | Sports |
| New Look | 8.89× | Fashion & Accessoires |
| Weis Markets | 6.07× | Shopping |
| Matthew McConaughey | 6.82× | Movies & TV |
| Onet.pl | 4.53× | News |
| Rossmann | 1.63× | Shopping |
| ImmoScout24 | 1.61× | Home & Garden |
| Disneyland Resort | 5.89× | Travel & Leisure |
| Wetter.com | 1.55× | Home & Garden |
| Kim Cattrall | 8.47× | Movies & TV |
| Galatasaray S.K. | 1.68× | Sports |
| Primark | 1.75× | Shopping |
| Top Gear | 7.81× | Movies & TV |
| Popular music | 1.54× | Music & Radio |
| Bari | 9.95× | Travel & Leisure |
| Country | 2.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.37 |
| Sports Activity | POWER | 1.35 |
| Sustainability | BALANCE | 1.31 |
| DIY Mentality | THRILL | 1.25 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Travelling | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.7% |
| Japan | 8.4% |
| Germany | 6.0% |
See Finland audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Finland have in Germany?
Finland has an estimated audience of 3,606,787 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Finland fans?
54.3% of Finland fans are female, 45.7% are male, with an average age of 42.3 years.
Which brands do Finland fans like most?
Finland fans show strongest brand affinity for Secret Escapes (14.3×), Allegro (auction website) (16.78×), and otoMoto.pl (14.88×) over the country average.
Where do Finland fans live in Germany?
Finland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 853,861), Bayern (reach 662,282), and Baden-Württemberg (reach 516,573). These three regions account for the largest share of the active audience.
What other brands do Finland fans also like?
Beyond Finland itself, the audience over-indexes on Allegro (auction website) (16.78×), otoMoto.pl (14.88×), Hebe (15.21×), and 100 metres (8.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Finland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.