Rascasse Audience Intelligence

Finland Audience in Germany

A data profile of the people who buy, follow and care about Finland in Germany — modelled from more than twelve digital signal sources. Finland has an estimated audience of 3,606,787 people in Germany.

#24among Country in Germany#89among POI in Germany#136in Travel & Leisure

The average Finland fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Secret Escapes, Allegro (auction website), otoMoto.pl, with strongest over-indexing on Secret Escapes (14.3× the country average).

Demographically, the Finland audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Finland fan in Germany is balanced, around 42.3 years old, with strong Travelling tendencies and a notable affinity for Secret Escapes.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Finland profile in Germany.

Audience size
3.6M
in Germany
Gender
54.3%♀
45.7% male
Age
42.3
average years
Country rank
#1684
POI in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Finland fans

54.3% are female, 45.7% are male, average age 42.3.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Finland audience in Germany
MetricValue
Female54.3%
Male45.7%
Average age42.3
Estimated audience size3,606,787
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Finland audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3923%
40-4926%
50+23%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Finland audience comes from Germany.

Worldwide audience distribution share by country for Finland
CountryShare
United States8.7%
Japan8.4%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Finland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Finland fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~600K1.10×
02Schleswig-Holstein~100K1.08×
03Niedersachsen~400K1.05×
04Nordrhein-Westfalen~800K1.04×
05Baden-Württemberg~500K1.03×
06Hessen~300K1.03×
07Brandenburg~100K1.03×
08Sachsen~200K1.02×
09Berlin~200K1.02×
10Hamburg~80K1.02×
11Mecklenburg-Vorpommern~70K1.01×
12Bremen~30K1.01×
13Rheinland-Pfalz~200K0.96×
14Thüringen~90K0.93×
15Saarland~40K0.88×
16Sachsen-Anhalt~80K0.87×
Fig. 06

Affinity by region

Affinity by region — Finland, Germany
0.87×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Finland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Finland audience
#·InterestCategoryAffinity×
01Allegro (auction website)Shopping16.78×
02HebeHome & Garden15.21×
03otoMoto.plCars & Mobility14.88×
04Secret EscapesTravel & Leisure14.30×
05BariTravel & Leisure9.95×
06100 metresSports8.61×
07Kim CattrallMovies & TV8.47×
08Taco BellFood & Beverages8.06×
09Top GearMovies & TV7.81×
10Matthew McConaugheyMovies & TV6.82×
11Weis MarketsShopping6.07×
12Disneyland ResortTravel & Leisure5.89×
13Onet.plNews4.53×
14Polo Ralph LaurenFashion & Accessoires3.43×
15CountryTravel & Leisure2.61×
16PrimarkShopping1.75×
17Galatasaray S.K.Sports1.68×
18RossmannShopping1.63×
19ImmoScout24Home & Garden1.61×
20Popular musicMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Finland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Finland audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.37×
Design AffinityPREMIUM1.37×
Quality AwarenessPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Finland audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.94×
DIY MentalityTHRILL0.95×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Finland have in Germany?

Finland has an estimated audience of 3,606,787 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Finland fans?

54.3% of Finland fans are female, 45.7% are male, with an average age of 42.3 years.

03

Which brands do Finland fans like most?

Finland fans show strongest brand affinity for Secret Escapes (14.3×), Allegro (auction website) (16.78×), and otoMoto.pl (14.88×) over the country average.

04

Where do Finland fans live in Germany?

Finland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Finland fans also like?

Beyond Finland itself, the audience over-indexes on Allegro (auction website) (16.78×), otoMoto.pl (14.88×), Hebe (15.21×), and 100 metres (8.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Finland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Finland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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