Weis Markets Audience in Germany
Weis Markets has an estimated audience of 801,025 people in Germany. 68.7% are female, 31.3% are male, average age 46.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Weis Markets fan in Germany is 46.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Weis Markets audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Indulgence, Tradition.
Category: Shopping · Type: Brand
Demographics of Weis Markets fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 46.3 |
| Estimated audience size | 801,025 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 438,510 | 1.23× |
| Bayern | 309,040 | 1.18× |
| Baden-Württemberg | 306,285 | 1.38× |
| Niedersachsen | 169,089 | 1.07× |
| Hessen | 138,284 | 1.11× |
| Rheinland-Pfalz | 95,589 | 1.17× |
| Sachsen | 72,530 | 0.91× |
| Berlin | 67,152 | 0.92× |
| Schleswig-Holstein | 55,917 | 0.96× |
| Brandenburg | 38,880 | 0.77× |
| Thüringen | 36,179 | 0.87× |
| Hamburg | 36,022 | 0.98× |
| Sachsen-Anhalt | 27,249 | 0.65× |
| Saarland | 20,292 | 1.02× |
| Mecklenburg-Vorpommern | 20,034 | 0.64× |
| Bremen | 15,853 | 1.14× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 0.73 |
| Tradition | CONSERVATISM | 0.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.0% |
| Germany | 21.6% |
| Argentina | 2.2% |
See Weis Markets audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Weis Markets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.