Hebe Audience in Germany
Hebe has an estimated audience of 388,523 people in Germany. 97.6% are female, 2.4% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Hebe fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Hebe audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Hebe fans
| Metric | Value |
|---|---|
| Female | 97.6% |
| Male | 2.4% |
| Average age | 33.1 |
| Estimated audience size | 388,523 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,016 | 0.81× |
| Bayern | 51,630 | 0.83× |
| Baden-Württemberg | 39,660 | 0.75× |
| Niedersachsen | 38,462 | 1.02× |
| Sachsen | 29,583 | 1.55× |
| Hessen | 27,504 | 0.93× |
| Brandenburg | 23,192 | 1.92× |
| Berlin | 17,680 | 1.02× |
| Rheinland-Pfalz | 16,554 | 0.85× |
| Sachsen-Anhalt | 11,638 | 1.16× |
| Thüringen | 11,444 | 1.16× |
| Schleswig-Holstein | 10,315 | 0.74× |
| Mecklenburg-Vorpommern | 8,803 | 1.19× |
| Hamburg | 6,955 | 0.79× |
| Saarland | 3,070 | 0.64× |
| Bremen | 2,147 | 0.65× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.71 |
| Design Affinity | PREMIUM | 1.63 |
| Luxury Orientation | PREMIUM | 1.36 |
| Sustainability | BALANCE | 1.35 |
| Career Orientation | POWER | 1.23 |
| Price Sensitivity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Poland | 10.5% |
| Japan | 6.9% |
See Hebe audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hebe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.