A data profile of the people who buy, follow and care about Cancún in Spain — modelled from more than twelve digital signal sources. Cancún has an estimated audience of 2,579,157 people in Spain.
Cancún has an estimated audience of 2,579,157 people in Spain. 59.5% are female, 40.5% are male, average age 37.8. Top brand affinities: Crime fiction, Mexico, Coches.net, Digital photography, Public transport.
Top brand affinities include Crime fiction, Mexico, Coches.net, with strongest over-indexing on Crime fiction (4.14× the country average).
Demographically, the Cancún audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Travelling, Tradition.
The typical Cancún fan in Spain is more female, around 37.8 years old, with strong Travelling tendencies and a notable affinity for Crime fiction.
The key figures that characterise the Cancún profile in Spain.
59.5% are female, 40.5% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 37.8 |
| Estimated audience size | 2,579,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Cancún audience comes from Spain.
| Country | Share |
|---|---|
| United States | 29.1% |
| Mexico | 20.0% |
| Colombia | 6.8% |
The strongest cross-interests of the Cancún audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crime fiction | Literature | 4.14× | ||
| 02 | Forex Online Trading | Business & Career | 3.20× | ||
| 03 | Duolingo | Business & Career | 3.13× | ||
| 04 | Carcare | Cars & Mobility | 2.96× | ||
| 05 | Public transport | Cars & Mobility | 2.91× | ||
| 06 | Volotea | Travel & Leisure | 2.64× | ||
| 07 | Activism | Politics & Society | 2.53× | ||
| 08 | Digital photography | Business & Career | 2.21× | ||
| 09 | Rail transport | Travel & Leisure | 2.14× | ||
| 10 | Radio | Technology & Electronics | 1.99× | ||
| 11 | Air Europa | Travel & Leisure | 1.98× | ||
| 12 | BP | Cars & Mobility | 1.97× | ||
| 13 | Father's Day | Kids & Family | 1.94× | ||
| 14 | El Mueble | Home & Garden | 1.87× | ||
| 15 | Folklore | Politics & Society | 1.83× | ||
| 16 | Genetics | Kids & Family | 1.76× | ||
| 17 | Coches.net | Cars & Mobility | 1.75× | ||
| 18 | Mexico | Travel & Leisure | 1.65× | ||
| 19 | Hipercor | Shopping | 1.61× | ||
| 20 | Flower | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.54× | |
| Tradition | CONSERVATISM | 1.47× | |
| Healthy Lifestyle | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.56× | |
| Indulgence | JOY | 0.57× | |
| Family Orientation | CONSERVATISM | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cancún. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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