A data profile of the people who buy, follow and care about Folklore in Spain — modelled from more than twelve digital signal sources. Folklore has an estimated audience of 4,238,422 people in Spain.
The average Folklore fan in Spain is 43.2 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Real Madrid C.F., FC Barcelona, Carlos Alcaraz, with strongest over-indexing on Real Madrid C.F. (1.83× the country average).
Demographically, the Folklore audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Tradition, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Folklore fan in Spain is more female, around 43.2 years old, with strong Tradition tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Folklore profile in Spain.
55.8% are female, 44.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 43.2 |
| Estimated audience size | 4,238,422 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Folklore audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Italy | 5.3% |
Where the Folklore audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~900K | 1.22× | |
| 02 | Castilla-La Mancha | ~200K | 1.20× | |
| 03 | Canary Islands | ~200K | 1.12× | |
| 04 | Region of Murcia | ~200K | 1.10× | |
| 05 | Extremadura | ~100K | 1.09× | |
| 06 | Castile and León | ~200K | 1.08× | |
| 07 | La Rioja | ~30K | 1.08× | |
| 08 | Andalusia | ~900K | 1.05× | |
| 09 | Catalonia | ~700K | 0.96× | |
| 10 | Aragon | ~100K | 0.92× | |
| 11 | Cantabria | ~50K | 0.92× | |
| 12 | Basque Autonomous Country | ~100K | 0.91× | |
| 13 | Comunidad Valenciana | ~400K | 0.90× | |
| 14 | Galicia | ~200K | 0.90× | |
| 15 | Navarre | ~50K | 0.90× | |
| 16 | Principality of Asturias | ~90K | 0.87× | |
| 17 | Balearic Islands | ~100K | 0.86× |
The strongest cross-interests of the Folklore audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Norse mythology | Politics & Society | 5.42× | ||
| 02 | Mythology | Health | 4.48× | ||
| 03 | Paris Saint-Germain | Sports | 3.05× | ||
| 04 | Burger King | Food & Beverages | 1.89× | ||
| 05 | Real Madrid C.F. | Sports | 1.83× | ||
| 06 | Latin pop | Music & Radio | 1.80× | ||
| 07 | Heavy metal music | Music & Radio | 1.74× | ||
| 08 | FC Barcelona | Sports | 1.73× | ||
| 09 | Engine | Cars & Mobility | 1.72× | ||
| 10 | Basketball | Sports | 1.70× | ||
| 11 | La Liga | Sports | 1.68× | ||
| 12 | Sevilla FC | Sports | 1.66× | ||
| 13 | Rhythm and blues music | Music & Radio | 1.66× | ||
| 14 | Lamine Yamal | Sports | 1.66× | ||
| 15 | Harry Potter | Movies & TV | 1.61× | ||
| 16 | Electronic music | Music & Radio | 1.60× | ||
| 17 | Motor vehicle | Cars & Mobility | 1.60× | ||
| 18 | DIRECTV Sports | Movies & TV | 1.58× | ||
| 19 | UEFA Champions League | Sports | 1.58× | ||
| 20 | Carlos Alcaraz | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.95× | |
| Urban Lifestyle | OPEN | 1.31× | |
| Early Adopter Mentality | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Convenience Orientation | PREMIUM | 0.95× | |
| Community Orientation | OPEN | 0.97× |
Folklore has an estimated audience of 4,238,422 people in Spain, concentrated in Andalusia and Community of Madrid.
55.8% of Folklore fans are female, 44.2% are male, with an average age of 43.2 years.
Folklore fans show strongest brand affinity for Real Madrid C.F. (1.83×), FC Barcelona (1.73×), and Carlos Alcaraz (1.51×) over the country average.
Folklore fans in Spain are most concentrated in Andalusia (reach ~900K), Community of Madrid (reach ~900K), and Catalonia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Folklore itself, the audience over-indexes on FC Barcelona (1.73×), Carlos Alcaraz (1.51×), La Liga (1.68×), and DIRECTV Sports (1.58×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Folklore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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