Latin pop Audience in Spain

Demographics of Latin pop fans

Audience persona

The typical Latin pop fan in Spain is more female, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Singer-songwriter.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Latin pop audiences in other countries

• Latin pop — Germany
• Latin pop — United States
• Latin pop — United Kingdom
• Latin pop — France
• Latin pop — Italy
• Latin pop — Brazil
• Latin pop — Japan
• Latin pop — South Korea
• Latin pop — India
• Latin pop — Canada
• Latin pop — Mexico

More Musical genre audiences in Spain

• Rock music (13,310,073)
• Pop music (13,046,268)
• Hip hop music (9,224,222)
• Popular music (8,392,300)
• Rhythm and blues music (8,387,069)

How to read this data

Audience size is the estimated number of people in Spain who actively search for Latin pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.