A data profile of the people who buy, follow and care about Latin pop in Spain — modelled from more than twelve digital signal sources. Latin pop has an estimated audience of 7,245,162 people in Spain.
Latin pop has an estimated audience of 7,245,162 people in Spain. 62.5% are female, 37.5% are male, average age 37.9. Top brand affinities: Ryanair, Coches.net, Breaking news, Local food, El Mueble.
Top brand affinities include Ryanair, Coches.net, Breaking news, with strongest over-indexing on Ryanair (2.45× the country average).
Demographically, the Latin pop audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Latin pop fan in Spain is more female, around 37.9 years old, with strong Tradition tendencies and a notable affinity for Ryanair.
The key figures that characterise the Latin pop profile in Spain.
62.5% are female, 37.5% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 37.9 |
| Estimated audience size | 7,245,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide Latin pop audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.8% |
| Mexico | 10.2% |
| Spain | 8.0% |
The strongest cross-interests of the Latin pop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 2.46× | ||
| 02 | Bohemianism | Fashion & Accessoires | 2.46× | ||
| 03 | Ryanair | Travel & Leisure | 2.45× | ||
| 04 | A.C. Milan | Sports | 2.18× | ||
| 05 | Rosalia | Music & Radio | 2.11× | ||
| 06 | YouTube Music | Internet & Social Media | 2.05× | ||
| 07 | Hair conditioner | Beauty & Wellness | 2.02× | ||
| 08 | Father's Day | Kids & Family | 1.94× | ||
| 09 | Labrador Retriever | Pets & Animals | 1.91× | ||
| 10 | El Mueble | Home & Garden | 1.89× | ||
| 11 | Local food | Food & Beverages | 1.87× | ||
| 12 | Poodle | Pets & Animals | 1.85× | ||
| 13 | Folklore | Politics & Society | 1.80× | ||
| 14 | Conforama | Home & Garden | 1.80× | ||
| 15 | Coches.net | Cars & Mobility | 1.77× | ||
| 16 | EBay | Shopping | 1.67× | ||
| 17 | Hipercor | Shopping | 1.63× | ||
| 18 | Brico Dépôt | Shopping | 1.61× | ||
| 19 | Swimming pool | Sports | 1.57× | ||
| 20 | Radio | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.48× | |
| Spirituality | BALANCE | 1.34× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Sports Activity | POWER | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Latin pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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