A data profile of the people who buy, follow and care about Latin pop in Brazil — modelled from more than twelve digital signal sources. Latin pop has an estimated audience of 4,628,580 people in Brazil.
Latin pop has an estimated audience of 4,628,580 people in Brazil. 65.6% are female, 34.4% are male, average age 35.6. Top brand affinities: Reggaeton, Bossa nova, Bad Bunny, Instagram, Country music.
Top brand affinities include Reggaeton, Bossa nova, Bad Bunny, with strongest over-indexing on Reggaeton (6.66× the country average).
Demographically, the Latin pop audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Latin pop fan in Brazil is more female, around 35.6 years old, with strong Community Orientation tendencies and a notable affinity for Reggaeton.
The key figures that characterise the Latin pop profile in Brazil.
65.6% are female, 34.4% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 35.6 |
| Estimated audience size | 4,628,580 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 16% |
of the worldwide Latin pop audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.8% |
| Mexico | 10.2% |
| Spain | 8.0% |
The strongest cross-interests of the Latin pop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Enrique Iglesias | Music & Radio | 7.60× | ||
| 02 | Reggaeton | Music & Radio | 6.66× | ||
| 03 | Bad Bunny | Music & Radio | 6.09× | ||
| 04 | Bossa nova | Music & Radio | 5.45× | ||
| 05 | Shawn Mendes | Music & Radio | 3.39× | ||
| 06 | One Piece | Movies & TV | 2.28× | ||
| 07 | Spanish language | Politics & Society | 2.26× | ||
| 08 | JusBrasil | Internet & Social Media | 1.98× | ||
| 09 | Stranger Things | Movies & TV | 1.90× | ||
| 10 | Hip hop music | Music & Radio | 1.79× | ||
| 11 | Riachuelo | Shopping | 1.78× | ||
| 12 | BTS | Music & Radio | 1.78× | ||
| 13 | Soul music | Music & Radio | 1.71× | ||
| 14 | PCI Concursos | Shopping | 1.70× | ||
| 15 | Jazz music | Music & Radio | 1.69× | ||
| 16 | Country music | Music & Radio | 1.67× | ||
| 17 | Game of Thrones | Movies & TV | 1.65× | ||
| 18 | Internet & Social Media | 1.63× | |||
| 19 | Blues music | Music & Radio | 1.59× | ||
| 20 | Spotify | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.27× | |
| Patriotism | CONSERVATISM | 1.24× | |
| Individualism | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.58× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Luxury Orientation | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Latin pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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