Rascasse Audience Intelligence

Cancún Audience in United States

A data profile of the people who buy, follow and care about Cancún in United States — modelled from more than twelve digital signal sources. Cancún has an estimated audience of 11,012,624 people in United States.

#49among City in United States#195among POI in United States#288in Travel & Leisure

The average Cancún fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mexico, Playa del Carmen, Planet Fitness, with strongest over-indexing on Mexico (2.99× the country average).

Demographically, the Cancún audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cancún fan in United States is balanced, around 38.8 years old, with strong Travelling tendencies and a notable affinity for Mexico.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cancún profile in United States.

Audience size
11M
in United States
Gender
53.9%♀
46.1% male
Age
38.8
average years
Country rank
#3251
POI in United States
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cancún fans

53.9% are female, 46.1% are male, average age 38.8.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Cancún audience in United States
MetricValue
Female53.9%
Male46.1%
Average age38.8
Estimated audience size11,012,624
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Cancún audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4923%
50+17%
Fig. 04

Worldwide distribution

29.1%

of the worldwide Cancún audience comes from United States.

Worldwide audience distribution share by country for Cancún
CountryShare
United States29.1%
Mexico20.0%
Colombia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cancún audience in United States is strongest.

Fig. 05

Top regions by affinity

Cancún fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.64×
02California~2M1.45×
03Illinois~500K1.29×
04Arizona~300K1.26×
05Kansas~100K1.26×
06Washington~300K1.24×
07Colorado~200K1.24×
08New Mexico~70K1.20×
09Nevada~100K1.18×
10Michigan~300K1.17×
11Utah~100K1.16×
12North Dakota~30K1.14×
13Iowa~100K1.13×
14Massachusetts~200K1.12×
15Nebraska~60K1.12×
16Wisconsin~200K1.11×
17Minnesota~200K1.10×
18Tennessee~200K1.09×
19Georgia~400K1.07×
20New Jersey~300K1.06×
21Idaho~60K1.05×
22New York~600K1.04×
23Virginia~300K1.04×
24Maryland~200K1.04×
25Oklahoma~100K1.02×
26Missouri~200K1.01×
27Oregon~100K1.00×
28Washington, District of Columbia~30K1.00×
29South Dakota~30K1.00×
30Ohio~300K0.99×
31Pennsylvania~400K0.96×
32Kentucky~100K0.95×
33North Carolina~300K0.92×
34Montana~30K0.91×
35Indiana~200K0.90×
36Louisiana~100K0.89×
37Florida~700K0.88×
38Alaska~20K0.88×
39Wyoming~10K0.88×
40Arkansas~80K0.84×
41Connecticut~90K0.83×
42Delaware~30K0.83×
43South Carolina~100K0.80×
44Rhode Island~30K0.76×
45Alabama~100K0.73×
46Mississippi~70K0.72×
47New Hampshire~30K0.72×
48Hawaii~30K0.67×
49Maine~30K0.64×
50West Virginia~30K0.60×
Fig. 06

Affinity by region

Affinity by region — Cancún, United States
0.60×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cancún audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cancún audience
#·InterestCategoryAffinity×
01Great LakesTravel & Leisure8.27×
02Playa del CarmenTravel & Leisure7.95×
03All-inclusive resortTravel & Leisure5.66×
04VolarisTravel & Leisure5.32×
05Multi-toolHome & Garden3.13×
06MexicoTravel & Leisure2.99×
07Diaper bagKids & Family2.97×
08Web serverTechnology & Electronics2.82×
09Las VegasTravel & Leisure2.36×
10LumberHome & Garden2.35×
11CaribbeanTravel & Leisure2.34×
12Planet FitnessSports2.33×
13TicketmasterTravel & Leisure2.15×
14Sam's ClubShopping2.12×
15CarpentryHome & Garden2.11×
16ReggaetonMusic & Radio2.08×
17Spanish languagePolitics & Society2.05×
18TacoFood & Beverages2.02×
19WhatsAppInternet & Social Media1.84×
207-ElevenShopping1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cancún audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cancún audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.61×
IndulgenceJOY1.48×
Early Adopter MentalityPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cancún audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.57×
CreativityOPEN0.78×
IndividualismJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cancún have in United States?

Cancún has an estimated audience of 11,012,624 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cancún fans?

53.9% of Cancún fans are female, 46.1% are male, with an average age of 38.8 years.

03

Which brands do Cancún fans like most?

Cancún fans show strongest brand affinity for Mexico (2.99×), Playa del Carmen (7.95×), and Planet Fitness (2.33×) over the country average.

04

Where do Cancún fans live in United States?

Cancún fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Cancún fans also like?

Beyond Cancún itself, the audience over-indexes on Playa del Carmen (7.95×), Planet Fitness (2.33×), Great Lakes (8.27×), and Sam's Club (2.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cancún. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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