Cancún Audience in United States

Cancún logo

Cancún has an estimated audience of 11,012,624 people in United States. 53.9% are female, 46.1% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Kendra Scott, Product design, Nationality, Stamp collecting, Progressive rock.

The average Cancún fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kendra Scott, Product design, Nationality, with strongest over-indexing on Kendra Scott (6.44× the country average). Demographically, the Cancún audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Cancún fans

Demographic split for Cancún audience in United States
MetricValue
Female53.9%
Male46.1%
Average age38.8
Estimated audience size11,012,624

Audience persona

The typical Cancún fan in United States is balanced, around 38.8 years old, with strong Travelling tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Cancún in United States
RegionReachAffinity
California1,891,8661.56×
Texas1,642,0681.73×
Florida717,7800.96×
New York673,0401.09×
Illinois489,4851.33×
Georgia389,8611.15×
Michigan348,2501.21×
Pennsylvania338,0800.91×
Ohio335,8570.99×
North Carolina315,4690.95×
New Jersey309,5891.11×
Arizona295,2551.31×
Washington292,4361.32×
Virginia287,2131.07×
Massachusetts249,3961.15×
Tennessee244,1031.1×
Colorado223,0891.29×
Maryland202,2381.07×
Missouri186,0521.05×
Indiana182,8740.91×
Wisconsin171,9271.04×
Minnesota168,4921.07×
Oregon131,5921.04×
Nevada131,4281.23×
South Carolina130,4990.79×
Louisiana129,1980.91×
Kentucky126,3160.91×
Oklahoma121,3360.99×
Utah116,4181.18×
Alabama108,5710.71×
Kansas107,4171.24×
Iowa94,9631.05×
Connecticut90,4670.82×
Arkansas75,6620.83×
New Mexico65,2581.18×
Mississippi63,6940.7×
Nebraska56,9981.03×
Idaho56,9271.03×
Washington, District of Columbia34,8001.05×
Hawaii31,0410.66×
New Hampshire29,4600.68×
Montana26,6980.87×
West Virginia26,3910.51×
Rhode Island24,6300.7×
Delaware24,1220.79×
North Dakota23,0111.02×
South Dakota22,2890.88×
Maine22,2570.56×
Alaska19,1200.81×
Wyoming13,4510.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cancún audience
BrandAffinityCategory
Kendra Scott6.44×Fashion & Accessoires
Product design2.78×Business & Career
Nationality3×Politics & Society
Stamp collecting6.22×Home & Garden
Progressive rock2.31×Music & Radio
Minnesota1.53×Travel & Leisure
Nebraska Cornhuskers football2.52×Sports
Nurse education1.91×Kids & Family
Jordan Fisher4.81×Movies & TV
UK garage3.11×Music & Radio
Queens College, City University of New York4.02×Business & Career
Meals on Wheels3.04×Food & Beverages
JDSU1.59×Business & Career
Jesse Plemons1.79×Movies & TV
Personality2.85×Business & Career
edureka16.81×Business & Career
KSTP-TV3.44×Movies & TV
Urban horticulture1.56×Home & Garden
Charlamagne Tha God4.1×Movies & TV
9NEWS (KUSA)2.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cancún audience
TraitClusterScore
TravellingTHRILL1.63
Luxury OrientationPREMIUM1.29
Social Media UsageJOY1.28
Urban LifestyleOPEN1.26
IndulgenceJOY1.16
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Cancún
CountryShare
United States29.1%
Mexico20.0%
Colombia6.8%

See Cancún audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Cancún have in United States?

Cancún has an estimated audience of 11,012,624 people in United States, concentrated in California and Texas.

What is the gender split and age of Cancún fans?

53.9% of Cancún fans are female, 46.1% are male, with an average age of 38.8 years.

Which brands do Cancún fans like most?

Cancún fans show strongest brand affinity for Kendra Scott (6.44×), Product design (2.78×), and Nationality (3×) over the country average.

Where do Cancún fans live in United States?

Cancún fans in United States are most concentrated in California (reach 1,891,866), Texas (reach 1,642,068), and Florida (reach 717,780). These three regions account for the largest share of the active audience.

What other brands do Cancún fans also like?

Beyond Cancún itself, the audience over-indexes on Product design (2.78×), Nationality (3×), Stamp collecting (6.22×), and Progressive rock (2.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cancún. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.