Rascasse Audience Intelligence

Great Lakes Audience in United States

A data profile of the people who buy, follow and care about Great Lakes in United States — modelled from more than twelve digital signal sources. Great Lakes has an estimated audience of 4,896,277 people in United States.

#95among Region in United States#480among POI in United States#578in Travel & Leisure

The average Great Lakes fan in United States is 45.3 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, Texas, Illinois.

Top brand affinities include Michigan Lottery, Environmental technology, Meijer, with strongest over-indexing on Michigan Lottery (9.58× the country average).

Demographically, the Great Lakes audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Great Lakes fan in United States is balanced, around 45.3 years old, with strong Travelling tendencies and a notable affinity for Michigan Lottery.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Great Lakes profile in United States.

Audience size
4.9M
in United States
Gender
52.2%♀
47.8% male
Age
45.3
average years
Country rank
#6835
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Great Lakes fans

52.2% are female, 47.8% are male, average age 45.3.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Great Lakes audience in United States
MetricValue
Female52.2%
Male47.8%
Average age45.3
Estimated audience size4,896,277
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Great Lakes audience in United States
Age bracketShare%
16-199%
20-2913%
30-3918%
40-4924%
50+36%
Fig. 04

Worldwide distribution

66.0%

of the worldwide Great Lakes audience comes from United States.

Worldwide audience distribution share by country for Great Lakes
CountryShare
United States66.0%
Canada8.7%
Taiwan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Great Lakes audience in United States is strongest.

Fig. 05

Top regions by affinity

Great Lakes fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~500K3.62×
02Ohio~300K1.98×
03Wisconsin~100K1.94×
04Illinois~300K1.88×
05Minnesota~100K1.55×
06Indiana~100K1.46×
07Vermont~10K1.38×
08North Dakota~10K1.24×
09South Dakota~10K1.23×
10Iowa~50K1.17×
11Pennsylvania~200K1.11×
12Maine~20K1.10×
13New Hampshire~20K1.09×
14West Virginia~20K1.06×
15Kentucky~60K1.03×
16Montana~10K1.03×
17Missouri~80K1.01×
18Kansas~40K0.97×
19Nebraska~20K0.97×
20Virginia~100K0.94×
21New York~300K0.93×
22Alaska~10K0.92×
23Georgia~100K0.88×
24Massachusetts~80K0.86×
25Colorado~70K0.86×
26Connecticut~40K0.86×
27Oklahoma~50K0.85×
28Tennessee~80K0.84×
29Rhode Island~10K0.84×
30Washington~80K0.80×
31North Carolina~100K0.79×
32Idaho~20K0.79×
33Washington, District of Columbia~10K0.79×
34Texas~300K0.78×
35South Carolina~60K0.78×
36Delaware~10K0.77×
37Oregon~40K0.75×
38Arkansas~30K0.75×
39Maryland~60K0.73×
40Utah~30K0.72×
41Alabama~50K0.71×
42Louisiana~40K0.71×
43New Jersey~80K0.68×
44Mississippi~30K0.68×
45New Mexico~20K0.67×
46Arizona~60K0.63×
47Hawaii~10K0.63×
48Florida~200K0.60×
49Nevada~30K0.55×
50California~300K0.53×
Fig. 06

Affinity by region

Affinity by region — Great Lakes, United States
0.53×1.00×3.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Great Lakes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Great Lakes audience
#·InterestCategoryAffinity×
01Boat buildingBusiness & Career15.80×
02Michigan LotteryGames9.58×
03Environmental technologyHome & Garden8.37×
04Lake MichiganTravel & Leisure7.04×
05Boat showTravel & Leisure6.37×
06Detroit Red WingsSports6.22×
07MotorboatCars & Mobility4.46×
08MeijerShopping4.11×
09WaterfowlPets & Animals4.11×
10Detroit LionsSports3.40×
11Detroit TigersSports2.90×
12WatercraftHome & Garden2.80×
13Green Bay PackersSports2.61×
14DetroitTravel & Leisure2.41×
15MichiganTravel & Leisure2.37×
16Midwestern United StatesTravel & Leisure2.12×
17Eastern Time ZonePolitics & Society2.01×
18MenardsHome & Garden1.93×
19PeacemakerMovies & TV1.81×
20AutoZoneCars & Mobility1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Great Lakes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Great Lakes audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.51×
Quality AwarenessPREMIUM1.38×
Luxury OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Great Lakes audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
Social Media UsageJOY0.76×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Great Lakes have in United States?

Great Lakes has an estimated audience of 4,896,277 people in United States, concentrated in Michigan and Texas.

02

What is the gender split and age of Great Lakes fans?

52.2% of Great Lakes fans are female, 47.8% are male, with an average age of 45.3 years.

03

Which brands do Great Lakes fans like most?

Great Lakes fans show strongest brand affinity for Michigan Lottery (9.58×), Environmental technology (8.37×), and Meijer (4.11×) over the country average.

04

Where do Great Lakes fans live in United States?

Great Lakes fans in United States are most concentrated in Michigan (reach ~500K), Texas (reach ~300K), and Illinois (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Great Lakes fans also like?

Beyond Great Lakes itself, the audience over-indexes on Environmental technology (8.37×), Meijer (4.11×), Lake Michigan (7.04×), and Detroit Lions (3.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Great Lakes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Great Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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