Great Lakes Audience in United States

Great Lakes logo

Great Lakes has an estimated audience of 4,896,277 people in United States. 52.2% are female, 47.8% are male, average age 45.3. Top regions: Michigan, Ohio, California. Top brand affinities: Michigan Lottery, Environmental technology, Meijer, Lake Michigan, Detroit Lions.

The average Great Lakes fan in United States is 45.3 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, California. Top brand affinities include Michigan Lottery, Environmental technology, Meijer, with strongest over-indexing on Michigan Lottery (9.58× the country average). Demographically, the Great Lakes audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Great Lakes fans

Demographic split for Great Lakes audience in United States
MetricValue
Female52.2%
Male47.8%
Average age45.3
Estimated audience size4,896,277

Audience persona

The typical Great Lakes fan in United States is balanced, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Michigan Lottery.

Top regions in United States

Top regions ranked by reach for Great Lakes in United States
RegionReachAffinity
Michigan497,2223.88×
Ohio327,1152.17×
California302,0660.56×
Illinois295,2651.81×
Texas294,9520.7×
New York273,8951×
Florida211,0390.64×
Pennsylvania186,3371.13×
Wisconsin144,1311.96×
Indiana135,3331.51×
Georgia122,2020.81×
North Carolina117,1330.8×
Minnesota110,8771.58×
Virginia105,8730.89×
Tennessee87,9870.9×
New Jersey86,7800.7×
Massachusetts85,5830.89×
Washington81,9720.83×
Missouri79,6831.01×
Colorado69,8730.91×
Arizona67,1460.67×
Kentucky64,5641.05×
Maryland63,8720.76×
South Carolina56,4910.77×
Alabama50,4270.74×
Iowa48,2001.19×
Oregon42,9290.76×
Oklahoma41,8830.77×
Louisiana40,8780.65×
Connecticut40,8190.83×
Kansas35,0580.91×
Utah30,8110.7×
Arkansas30,1050.75×
Nevada25,7470.54×
Mississippi25,1830.62×
Nebraska24,0580.98×
West Virginia23,8301.05×
New Hampshire21,0011.09×
Maine18,1671.04×
Idaho18,0070.73×
New Mexico15,9220.65×
Hawaii12,8940.61×
Montana12,7160.94×
South Dakota12,4981.1×
Washington, District of Columbia12,2910.84×
Rhode Island12,2410.79×
Vermont12,1361.41×
North Dakota11,7581.17×
Delaware9,1020.67×
Alaska8,1210.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Great Lakes audience
BrandAffinityCategory
Michigan Lottery9.58×Games
Environmental technology8.37×Home & Garden
Meijer4.11×Shopping
Lake Michigan7.04×Travel & Leisure
Detroit Lions3.4×Sports
Detroit Red Wings6.22×Sports
Eastern Time Zone2.01×Politics & Society
Waterfowl4.11×Pets & Animals
Peacemaker1.81×Movies & TV
Detroit Tigers2.9×Sports
Boat building15.8×Business & Career
Motorboat4.46×Cars & Mobility
Midwestern United States2.12×Travel & Leisure
Michigan2.37×Travel & Leisure
Green Bay Packers2.61×Sports
Watercraft2.8×Home & Garden
Boat show6.37×Travel & Leisure
AutoZone1.59×Cars & Mobility
Detroit2.41×Travel & Leisure
Fishing reel2.34×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Great Lakes audience
TraitClusterScore
Community OrientationOPEN1.43
PatriotismCONSERVATISM1.4
ExtroversionTHRILL1.2
Risk AppetiteTHRILL1.18
DIY MentalityTHRILL1.18
Convenience OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Great Lakes
CountryShare
United States66.0%
Canada8.7%
Taiwan4.3%

See Great Lakes audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Great Lakes have in United States?

Great Lakes has an estimated audience of 4,896,277 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Great Lakes fans?

52.2% of Great Lakes fans are female, 47.8% are male, with an average age of 45.3 years.

Which brands do Great Lakes fans like most?

Great Lakes fans show strongest brand affinity for Michigan Lottery (9.58×), Environmental technology (8.37×), and Meijer (4.11×) over the country average.

Where do Great Lakes fans live in United States?

Great Lakes fans in United States are most concentrated in Michigan (reach 497,222), Ohio (reach 327,115), and California (reach 302,066). These three regions account for the largest share of the active audience.

What other brands do Great Lakes fans also like?

Beyond Great Lakes itself, the audience over-indexes on Environmental technology (8.37×), Meijer (4.11×), Lake Michigan (7.04×), and Detroit Lions (3.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Great Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.