Boat building Audience in United States

Boat building logo

Boat building has an estimated audience of 860,348 people in United States. 25.5% are female, 74.5% are male, average age 40.6. Top regions: Florida, California, Texas. Top brand affinities: Vocal harmony, Governor of Michigan, Fairy godmother, Nebraska Cornhuskers football, Cherish (group).

The average Boat building fan in United States is 40.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Vocal harmony, Governor of Michigan, Fairy godmother, with strongest over-indexing on Vocal harmony (7.52× the country average). Demographically, the Boat building audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Boat building fans

Demographic split for Boat building audience in United States
MetricValue
Female25.5%
Male74.5%
Average age40.6
Estimated audience size860,348

Audience persona

The typical Boat building fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Boat building in United States
RegionReachAffinity
Florida113,1911.94×
California59,5050.63×
Texas46,0940.62×
North Carolina41,3611.6×
Washington41,0372.38×
New York32,8640.68×
Michigan27,4341.22×
Virginia21,1571.01×
Indiana19,5781.25×
South Carolina18,0041.39×
Ohio17,8410.67×
Georgia17,3350.65×
Pennsylvania17,0750.59×
Massachusetts16,6380.98×
Louisiana15,3371.38×
Illinois15,1120.53×
Oregon14,1931.44×
New Jersey13,6500.62×
Tennessee13,4380.78×
Maryland12,8940.87×
Wisconsin12,4950.97×
Alabama12,4061.03×
Connecticut11,4721.33×
Mississippi10,0621.42×
Minnesota10,0090.81×
Maine9,0312.93×
Arizona8,5750.49×
Missouri8,3430.6×
Colorado7,7890.57×
Kentucky7,5500.7×
Kansas6,2630.92×
Oklahoma6,2440.65×
Arkansas4,7430.67×
Alaska4,2292.3×
Iowa4,0140.57×
Rhode Island3,9111.43×
Hawaii3,8881.05×
Utah3,8600.5×
New Hampshire3,6321.07×
Nevada3,5260.42×
Idaho3,4440.8×
New Mexico3,1290.73×
West Virginia2,5430.63×
Montana2,5071.05×
Nebraska2,0520.48×
North Dakota1,8421.04×
Delaware1,8120.76×
South Dakota1,7470.88×
Wyoming1,6461.29×
Vermont1,5921.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boat building audience
BrandAffinityCategory
Vocal harmony7.52×Music & Radio
Governor of Michigan12.13×Politics & Society
Fairy godmother10.55×Literature
Nebraska Cornhuskers football4.27×Sports
Cherish (group)12.52×Music & Radio
Hipster10.98×Politics & Society
Wok7.37×Food & Beverages
Kikar HaShabbat18.28×News
Hibachi7.67×Food & Beverages
Grinch3.78×Movies & TV
Jesse Plemons3.2×Movies & TV
Alaska1.56×Travel & Leisure
La Jolla8.3×Travel & Leisure
Goop4.81×Internet & Social Media
El Paso County, Colorado10.72×Travel & Leisure
Anna Lewandowska16.35×Sports
Google Home4.62×Technology & Electronics
Pillow1.52×Home & Garden
N1 road (South Africa)2.91×Travel & Leisure
Noodle (Gorillaz)2.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boat building audience
TraitClusterScore
PatriotismCONSERVATISM2.54
Design AffinityPREMIUM2.42
Risk AppetiteTHRILL2.02
Need for SecurityCONSERVATISM1.78
DIY MentalityTHRILL1.5
Sports ActivityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Boat building
CountryShare
United States46.7%
United Kingdom7.3%
Italy6.3%

See Boat building audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Boat building have in United States?

Boat building has an estimated audience of 860,348 people in United States, concentrated in Florida and California.

What is the gender split and age of Boat building fans?

25.5% of Boat building fans are female, 74.5% are male, with an average age of 40.6 years.

Which brands do Boat building fans like most?

Boat building fans show strongest brand affinity for Vocal harmony (7.52×), Governor of Michigan (12.13×), and Fairy godmother (10.55×) over the country average.

Where do Boat building fans live in United States?

Boat building fans in United States are most concentrated in Florida (reach 113,191), California (reach 59,505), and Texas (reach 46,094). These three regions account for the largest share of the active audience.

What other brands do Boat building fans also like?

Beyond Boat building itself, the audience over-indexes on Governor of Michigan (12.13×), Fairy godmother (10.55×), Nebraska Cornhuskers football (4.27×), and Cherish (group) (12.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boat building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.