Bill Gates Audience in United States

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Bill Gates has an estimated audience of 5,428,540 people in United States. 44.8% are female, 55.2% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Venmo, Mark Zuckerberg, Bank of America, Larry Ellison, Boat building.

The average Bill Gates fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Venmo, Mark Zuckerberg, Bank of America, with strongest over-indexing on Venmo (23.71× the country average). Demographically, the Bill Gates audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Demographics of Bill Gates fans

Demographic split for Bill Gates audience in United States
MetricValue
Female44.8%
Male55.2%
Average age41.9
Estimated audience size5,428,540

Audience persona

The typical Bill Gates fan in United States is more male, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Venmo.

Top regions in United States

Top regions ranked by reach for Bill Gates in United States
RegionReachAffinity
California771,8931.29×
Texas545,2061.17×
Florida433,7911.18×
New York403,8711.33×
Illinois204,0641.13×
Washington201,7091.85×
Georgia194,2581.16×
Pennsylvania188,4201.03×
New Jersey175,6581.27×
North Carolina170,9381.05×
Ohio162,8020.97×
Virginia147,4301.11×
Michigan138,9150.98×
Massachusetts128,8401.2×
Tennessee119,4231.1×
Maryland112,0921.2×
Arizona105,1230.95×
Indiana101,7951.03×
Missouri83,9920.96×
Colorado83,6560.98×
Minnesota75,1700.97×
South Carolina73,5460.9×
Wisconsin71,5440.88×
Louisiana67,1390.96×
Oregon63,8341.03×
Kentucky62,6880.92×
Alabama62,1320.82×
Connecticut61,1691.12×
Oklahoma56,2590.93×
Nevada52,7721.01×
Arkansas51,4821.15×
Utah46,0960.95×
Mississippi40,8290.91×
Kansas37,9960.89×
Iowa37,3420.83×
Nebraska24,5630.9×
New Mexico24,4350.9×
Idaho23,8960.88×
Hawaii23,5951.01×
Washington, District of Columbia23,3071.43×
West Virginia19,1730.76×
New Hampshire18,3360.86×
Rhode Island15,6720.91×
Maine15,4040.79×
Montana12,2650.81×
Delaware12,1500.81×
North Dakota9,4690.85×
South Dakota9,2890.74×
Alaska7,9210.68×
Vermont7,2890.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bill Gates audience
BrandAffinityCategory
Venmo23.71×Technology & Electronics
Mark Zuckerberg14.04×Business & Career
Bank of America3.25×Business & Career
Larry Ellison10.71×Business & Career
Boat building20.04×Business & Career
Powerboating10.11×Cars & Mobility
Jeff Bezos6.15×Business & Career
Motorboat4.93×Cars & Mobility
Steve Jobs7.05×Business & Career
Virgin Atlantic10.55×Travel & Leisure
Elon Musk4.24×Business & Career
Public company2.45×Business & Career
Yacht3.4×Travel & Leisure
Mark Cuban8.02×Business & Career
Jordan Belfort7.77×Business & Career
Yahoo! Finance1.87×Business & Career
Antonio Brown5.56×Sports
Boats1.51×Cars & Mobility
Manhattan1.93×Travel & Leisure
Toronto-Dominion Bank2.78×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bill Gates audience
TraitClusterScore
Career OrientationPOWER1.64
Need for SecurityCONSERVATISM1.44
TravellingTHRILL1.36
SustainabilityBALANCE1.29
Community OrientationOPEN1.25
Early Adopter MentalityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Bill Gates
CountryShare
United States23.8%
India8.8%
Brazil7.0%

See Bill Gates audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Bill Gates have in United States?

Bill Gates has an estimated audience of 5,428,540 people in United States, concentrated in California and Texas.

What is the gender split and age of Bill Gates fans?

44.8% of Bill Gates fans are female, 55.2% are male, with an average age of 41.9 years.

Which brands do Bill Gates fans like most?

Bill Gates fans show strongest brand affinity for Venmo (23.71×), Mark Zuckerberg (14.04×), and Bank of America (3.25×) over the country average.

Where do Bill Gates fans live in United States?

Bill Gates fans in United States are most concentrated in California (reach 771,893), Texas (reach 545,206), and Florida (reach 433,791). These three regions account for the largest share of the active audience.

What other brands do Bill Gates fans also like?

Beyond Bill Gates itself, the audience over-indexes on Mark Zuckerberg (14.04×), Bank of America (3.25×), Larry Ellison (10.71×), and Boat building (20.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bill Gates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.