Rascasse Audience Intelligence

Bill Gates Audience in United States

A data profile of the people who buy, follow and care about Bill Gates in United States — modelled from more than twelve digital signal sources. Bill Gates has an estimated audience of 5,277,955 people in United States.

#11among Entrepreneur in United States#654among Person in United States#588in Business & Career

The average Bill Gates fan in United States is 41.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Venmo, Mark Zuckerberg, Bank of America, with strongest over-indexing on Venmo (23.71× the country average).

Demographically, the Bill Gates audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bill Gates fan in United States is more male, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Venmo.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bill Gates profile in United States.

Audience size
5.3M
in United States
Gender
44.8%♀
55.2% male
Age
41.9
average years
Country rank
#6353
Person in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bill Gates fans

44.8% are female, 55.2% are male, average age 41.9.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Bill Gates audience in United States
MetricValue
Female44.8%
Male55.2%
Average age41.9
Estimated audience size5,277,955
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Bill Gates audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3917%
40-4921%
50+29%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Bill Gates audience comes from United States.

Worldwide audience distribution share by country for Bill Gates
CountryShare
United States23.3%
India8.3%
Brazil6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bill Gates audience in United States is strongest.

Fig. 05

Top regions by affinity

Bill Gates fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K1.79×
02Washington, District of Columbia~20K1.35×
03California~700K1.25×
04New York~400K1.19×
05New Jersey~200K1.19×
06Tennessee~100K1.18×
07Maryland~100K1.16×
08Georgia~200K1.15×
09Massachusetts~100K1.15×
10Texas~500K1.13×
11Connecticut~60K1.09×
12Illinois~200K1.07×
13Virginia~100K1.07×
14Florida~400K1.06×
15Arkansas~50K1.06×
16Oregon~70K1.05×
17Pennsylvania~200K1.04×
18Arizona~100K1.03×
19North Carolina~200K1.01×
20Indiana~100K1.01×
21Kansas~40K1.00×
22Hawaii~20K1.00×
23Michigan~100K0.97×
24Minnesota~80K0.97×
25Nebraska~30K0.97×
26Oklahoma~60K0.96×
27Nevada~50K0.96×
28Rhode Island~20K0.96×
29Ohio~200K0.95×
30Missouri~80K0.95×
31Kentucky~60K0.95×
32Utah~50K0.95×
33Louisiana~70K0.93×
34Colorado~80K0.92×
35South Carolina~80K0.92×
36Mississippi~40K0.91×
37North Dakota~10K0.91×
38New Mexico~20K0.90×
39Idaho~20K0.90×
40New Hampshire~20K0.90×
41Wisconsin~70K0.89×
42Alabama~70K0.89×
43Montana~10K0.89×
44Iowa~40K0.86×
45Maine~20K0.86×
46Delaware~10K0.86×
47South Dakota~10K0.85×
48Vermont~8K0.83×
49Alaska~9K0.81×
50West Virginia~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Bill Gates, United States
0.80×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bill Gates audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bill Gates audience
#·InterestCategoryAffinity×
01VenmoTechnology & Electronics23.71×
02Boat buildingBusiness & Career20.04×
03Mark ZuckerbergBusiness & Career14.04×
04Larry EllisonBusiness & Career10.71×
05Virgin AtlanticTravel & Leisure10.55×
06PowerboatingCars & Mobility10.11×
07Mark CubanBusiness & Career8.02×
08Jordan BelfortBusiness & Career7.77×
09Steve JobsBusiness & Career7.05×
10Jeff BezosBusiness & Career6.15×
11MotorboatCars & Mobility4.93×
12Elon MuskBusiness & Career4.24×
13YachtTravel & Leisure3.40×
14Bank of AmericaBusiness & Career3.25×
15Toronto-Dominion BankBusiness & Career2.78×
16Public companyBusiness & Career2.45×
17ManhattanTravel & Leisure1.93×
18GrokTechnology & Electronics1.90×
19Yahoo! FinanceBusiness & Career1.87×
20BoatsCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bill Gates audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bill Gates audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.44×
Risk AppetiteTHRILL1.28×
Need for SecurityCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bill Gates audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
CreativityOPEN0.93×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bill Gates have in United States?

Bill Gates has an estimated audience of 5,277,955 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bill Gates fans?

44.8% of Bill Gates fans are female, 55.2% are male, with an average age of 41.9 years.

03

Which brands do Bill Gates fans like most?

Bill Gates fans show strongest brand affinity for Venmo (23.71×), Mark Zuckerberg (14.04×), and Bank of America (3.25×) over the country average.

04

Where do Bill Gates fans live in United States?

Bill Gates fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Bill Gates fans also like?

Beyond Bill Gates itself, the audience over-indexes on Mark Zuckerberg (14.04×), Bank of America (3.25×), Larry Ellison (10.71×), and Boat building (20.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bill Gates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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