Rascasse Audience Intelligence

Yacht Audience in United States

A data profile of the people who buy, follow and care about Yacht in United States — modelled from more than twelve digital signal sources. Yacht has an estimated audience of 15,198,834 people in United States.

#1564among Topic in United States#202in Travel & Leisure

The average Yacht fan in United States is 42.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Motorboat, Boat show, Innovation, with strongest over-indexing on Motorboat (6.39× the country average).

Demographically, the Yacht audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yacht fan in United States is more male, around 42.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Motorboat.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yacht profile in United States.

Audience size
15.2M
in United States
Gender
37.5%♀
62.5% male
Age
42.8
average years
Country rank
#2302
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yacht fans

37.5% are female, 62.5% are male, average age 42.8.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Yacht audience in United States
MetricValue
Female37.5%
Male62.5%
Average age42.8
Estimated audience size15,198,834
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Yacht audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4922%
50+29%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Yacht audience comes from United States.

Worldwide audience distribution share by country for Yacht
CountryShare
United States18.1%
Italy5.5%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yacht audience in United States is strongest.

Fig. 05

Top regions by affinity

Yacht fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1.5M1.66×
02Maine~70K1.29×
03Maryland~300K1.22×
04Louisiana~200K1.21×
05Washington~400K1.20×
06Alaska~40K1.20×
07Massachusetts~300K1.17×
08Rhode Island~60K1.16×
09California~2M1.15×
10Connecticut~200K1.15×
11South Carolina~300K1.14×
12Georgia~500K1.13×
13Alabama~200K1.13×
14Hawaii~70K1.13×
15Michigan~400K1.08×
16North Carolina~500K1.07×
17Virginia~400K1.06×
18Delaware~40K1.06×
19New York~900K1.05×
20New Jersey~400K1.04×
21Arizona~300K1.03×
22New Hampshire~60K1.03×
23Washington, District of Columbia~50K1.03×
24Mississippi~100K1.01×
25Oregon~200K0.99×
26Idaho~70K0.98×
27Texas~1.5M0.97×
28Illinois~500K0.96×
29Tennessee~300K0.94×
30Nevada~100K0.93×
31Pennsylvania~500K0.92×
32Vermont~20K0.92×
33Indiana~300K0.91×
34Ohio~400K0.90×
35Missouri~200K0.90×
36Utah~100K0.89×
37Arkansas~100K0.89×
38Wisconsin~200K0.88×
39Minnesota~200K0.88×
40Montana~40K0.88×
41Oklahoma~100K0.87×
42North Dakota~30K0.87×
43Kentucky~200K0.86×
44West Virginia~60K0.85×
45Kansas~100K0.83×
46Nebraska~60K0.82×
47Colorado~200K0.81×
48South Dakota~30K0.81×
49Iowa~100K0.78×
50New Mexico~60K0.78×
Fig. 06

Affinity by region

Affinity by region — Yacht, United States
0.78×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yacht audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yacht audience
#·InterestCategoryAffinity×
01Boat showTravel & Leisure7.76×
02MotorboatCars & Mobility6.39×
03Jet skiSports3.94×
04Bill GatesBusiness & Career3.40×
05Business classTravel & Leisure3.05×
06AnglingSports2.75×
07WakeboardingSports2.44×
08Luxury real estateBusiness & Career2.42×
09InnovationBusiness & Career2.11×
10Alpine skiingSports2.00×
11Extreme sportSports1.90×
12CruisesTravel & Leisure1.75×
13NASDAQBusiness & Career1.70×
14Used CarsCars & Mobility1.67×
15Property finderHome & Garden1.66×
16AuctionShopping1.58×
17Advance Auto PartsCars & Mobility1.57×
18First-time buyerShopping1.56×
19CaribbeanTravel & Leisure1.52×
20PGA TourSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yacht audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yacht audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.80×
Career OrientationPOWER1.75×
Quality AwarenessPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yacht audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
SpiritualityBALANCE0.84×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yacht have in United States?

Yacht has an estimated audience of 15,198,834 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Yacht fans?

37.5% of Yacht fans are female, 62.5% are male, with an average age of 42.8 years.

03

Which brands do Yacht fans like most?

Yacht fans show strongest brand affinity for Motorboat (6.39×), Boat show (7.76×), and Innovation (2.11×) over the country average.

04

Where do Yacht fans live in United States?

Yacht fans in United States are most concentrated in California (reach ~2M), Florida (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Yacht fans also like?

Beyond Yacht itself, the audience over-indexes on Boat show (7.76×), Innovation (2.11×), Luxury real estate (2.42×), and Cruises (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Yacht audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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