Yacht Audience in United States

Yacht has an estimated audience of 15,198,834 people in United States. 37.5% are female, 62.5% are male, average age 42.8. Top regions: California, Florida, Texas. Top brand affinities: Kia Sportage, Motorboat, Houston Astros, Livemusic, Honda HR-V.

The average Yacht fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Kia Sportage, Motorboat, Houston Astros, with strongest over-indexing on Kia Sportage (22.22× the country average). Demographically, the Yacht audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Band

Demographics of Yacht fans

Demographic split for Yacht audience in United States
MetricValue
Female37.5%
Male62.5%
Average age42.8
Estimated audience size15,198,834

Audience persona

The typical Yacht fan in United States is more male, around 42.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Yacht in United States
RegionReachAffinity
California1,981,0581.19×
Florida1,793,6851.74×
Texas1,304,8871×
New York939,9961.11×
Georgia549,4061.17×
Illinois509,5501.01×
North Carolina502,1621.1×
Pennsylvania482,1470.94×
Michigan438,7631.1×
Ohio425,4310.91×
New Jersey421,8341.09×
Virginia404,9401.09×
Washington382,9521.26×
Massachusetts365,6861.22×
Maryland331,6171.27×
Arizona322,0941.04×
Tennessee289,0790.95×
South Carolina265,7111.16×
Indiana250,4620.9×
Alabama237,1431.12×
Missouri216,6470.88×
Louisiana214,5861.09×
Colorado199,1650.83×
Wisconsin198,0450.87×
Minnesota195,2960.9×
Connecticut178,4311.17×
Oregon175,9641.01×
Kentucky155,8380.82×
Oklahoma145,8690.86×
Nevada138,5250.94×
Utah120,3860.88×
Mississippi120,1830.96×
Arkansas108,6550.87×
Kansas97,0800.81×
Iowa94,4310.75×
Hawaii75,0151.15×
Idaho74,7550.98×
Maine69,4381.28×
New Hampshire61,3651.02×
Nebraska59,6700.78×
New Mexico57,5210.75×
West Virginia56,2000.79×
Rhode Island55,3521.14×
Washington, District of Columbia48,1211.05×
Delaware43,1711.03×
Alaska36,9061.14×
Montana35,3830.84×
South Dakota24,8900.71×
North Dakota24,1870.77×
Vermont23,0960.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yacht audience
BrandAffinityCategory
Kia Sportage22.22×Cars & Mobility
Motorboat7.23×Cars & Mobility
Houston Astros5.72×Sports
Livemusic3.38×Music & Radio
Honda HR-V14.81×Cars & Mobility
Boat show8.33×Travel & Leisure
Pre-school playgroup16.56×Kids & Family
Los Angeles Dodgers3.38×Sports
Jeep Grand Cherokee4.94×Cars & Mobility
Hobby Lobby1.74×Home & Garden
Luxury real estate2.86×Business & Career
Business class4.11×Travel & Leisure
Eyebrow2.94×Beauty & Wellness
AutoZone1.73×Cars & Mobility
Alpine skiing3.15×Sports
Lewis Hamilton5.07×Sports
Aldi1.57×Shopping
Property finder2.32×Home & Garden
Best Buy1.53×Shopping
Bouldering5.49×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yacht audience
TraitClusterScore
Luxury OrientationPREMIUM2.32
Quality AwarenessPREMIUM1.89
Design AffinityPREMIUM1.66
Sports ActivityPOWER1.59
TravellingTHRILL1.54
Risk AppetiteTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for Yacht
CountryShare
United States18.1%
Italy5.5%
United Kingdom4.3%

See Yacht audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Yacht have in United States?

Yacht has an estimated audience of 15,198,834 people in United States, concentrated in California and Florida.

What is the gender split and age of Yacht fans?

37.5% of Yacht fans are female, 62.5% are male, with an average age of 42.8 years.

Which brands do Yacht fans like most?

Yacht fans show strongest brand affinity for Kia Sportage (22.22×), Motorboat (7.23×), and Houston Astros (5.72×) over the country average.

Where do Yacht fans live in United States?

Yacht fans in United States are most concentrated in California (reach 1,981,058), Florida (reach 1,793,685), and Texas (reach 1,304,887). These three regions account for the largest share of the active audience.

What other brands do Yacht fans also like?

Beyond Yacht itself, the audience over-indexes on Motorboat (7.23×), Houston Astros (5.72×), Livemusic (3.38×), and Honda HR-V (14.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.