Yacht Audience in Germany
Yacht has an estimated audience of 3,255,648 people in Germany. 35.1% are female, 64.9% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Building insulation, CAC 40, Alaska, Google Analytics, Business English.
The average Yacht fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Building insulation, CAC 40, Alaska, with strongest over-indexing on Building insulation (10.39× the country average). Demographically, the Yacht audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Band
Demographics of Yacht fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 42.4 |
| Estimated audience size | 3,255,648 |
Audience persona
The typical Yacht fan in Germany is more male, around 42.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Building insulation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 656,239 | 0.92× |
| Bayern | 428,499 | 0.82× |
| Baden-Württemberg | 379,056 | 0.85× |
| Niedersachsen | 313,983 | 0.99× |
| Schleswig-Holstein | 232,144 | 1.99× |
| Hessen | 192,556 | 0.78× |
| Berlin | 144,154 | 0.99× |
| Sachsen | 121,938 | 0.76× |
| Rheinland-Pfalz | 119,332 | 0.73× |
| Hamburg | 108,023 | 1.47× |
| Mecklenburg-Vorpommern | 107,177 | 1.72× |
| Brandenburg | 84,982 | 0.84× |
| Thüringen | 52,224 | 0.63× |
| Sachsen-Anhalt | 50,738 | 0.6× |
| Bremen | 38,388 | 1.38× |
| Saarland | 20,878 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Building insulation | 10.39× | Home & Garden |
| CAC 40 | 2.03× | Business & Career |
| Alaska | 4.33× | Travel & Leisure |
| Google Analytics | 2.69× | Internet & Social Media |
| Business English | 2.4× | Business & Career |
| Tuscany | 3.93× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.99× | Music & Radio |
| Golden Gate | 4.39× | Games |
| Figure painting (hobby) | 3.15× | Arts & Culture |
| Sailor | 3.5× | Travel & Leisure |
| Minnesota | 4.39× | Travel & Leisure |
| Jura Mountains | 3.98× | Travel & Leisure |
| Headhunters (film) | 3.21× | Movies & TV |
| Hypertext | 1.72× | Technology & Electronics |
| Staycation | 2.15× | Home & Garden |
| Fakty TVN | 4.77× | Movies & TV |
| Home Delivery | 1.54× | Food & Beverages |
| Emil Nolde | 2.85× | Arts & Culture |
| Wolverine (comics) | 2.75× | Literature |
| Apostrophe | 2.31× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.58 |
| Quality Awareness | PREMIUM | 2.53 |
| Sports Activity | POWER | 1.64 |
| Travelling | THRILL | 1.54 |
| Indulgence | JOY | 1.52 |
| Design Affinity | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Italy | 5.5% |
| United Kingdom | 4.3% |
See Yacht audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
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- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Yacht have in Germany?
Yacht has an estimated audience of 3,255,648 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yacht fans?
35.1% of Yacht fans are female, 64.9% are male, with an average age of 42.4 years.
Which brands do Yacht fans like most?
Yacht fans show strongest brand affinity for Building insulation (10.39×), CAC 40 (2.03×), and Alaska (4.33×) over the country average.
Where do Yacht fans live in Germany?
Yacht fans in Germany are most concentrated in Nordrhein-Westfalen (reach 656,239), Bayern (reach 428,499), and Baden-Württemberg (reach 379,056). These three regions account for the largest share of the active audience.
What other brands do Yacht fans also like?
Beyond Yacht itself, the audience over-indexes on CAC 40 (2.03×), Alaska (4.33×), Google Analytics (2.69×), and Business English (2.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.