A data profile of the people who buy, follow and care about Yacht in Spain — modelled from more than twelve digital signal sources. Yacht has an estimated audience of 2,484,320 people in Spain.
Yacht has an estimated audience of 2,484,320 people in Spain. 39.1% are female, 60.9% are male, average age 45.7. Top brand affinities: First-time buyer, Luxury real estate, Business class, Oyster, Innovation.
Top brand affinities include First-time buyer, Luxury real estate, Business class, with strongest over-indexing on First-time buyer (4.66× the country average).
Demographically, the Yacht audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
The typical Yacht fan in Spain is more male, around 45.7 years old, with strong Luxury Orientation tendencies and a notable affinity for First-time buyer.
The key figures that characterise the Yacht profile in Spain.
39.1% are female, 60.9% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 45.7 |
| Estimated audience size | 2,484,320 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Yacht audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.1% |
| Italy | 5.5% |
| United Kingdom | 4.3% |
The strongest cross-interests of the Yacht audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oyster | Pets & Animals | 9.44× | ||
| 02 | Jet ski | Sports | 5.55× | ||
| 03 | First-time buyer | Shopping | 4.66× | ||
| 04 | Luxury real estate | Business & Career | 3.80× | ||
| 05 | Patek Philippe | Fashion & Accessoires | 3.49× | ||
| 06 | Business class | Travel & Leisure | 3.34× | ||
| 07 | Sustainable products | Politics & Society | 3.34× | ||
| 08 | Big data | Business & Career | 3.17× | ||
| 09 | Python (programming language) | Technology & Electronics | 3.07× | ||
| 10 | Real estate investing | Business & Career | 2.95× | ||
| 11 | Luxury yacht | Travel & Leisure | 2.61× | ||
| 12 | Alpine skiing | Sports | 2.43× | ||
| 13 | Rolex | Fashion & Accessoires | 2.35× | ||
| 14 | Innovation | Business & Career | 2.27× | ||
| 15 | HVAC | Home & Garden | 2.22× | ||
| 16 | Wine tasting | Food & Beverages | 1.93× | ||
| 17 | Cruises | Travel & Leisure | 1.77× | ||
| 18 | Travel photography | Technology & Electronics | 1.71× | ||
| 19 | Local food | Food & Beverages | 1.59× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.35× | |
| Indulgence | JOY | 2.34× | |
| Risk Appetite | THRILL | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Pet Ownership | JOY | 0.79× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Yacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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