A data profile of the people who buy, follow and care about Yacht in France — modelled from more than twelve digital signal sources. Yacht has an estimated audience of 2,399,613 people in France.
The average Yacht fan in France is 43.7 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes.
Top brand affinities include Motorboat, Luxury real estate, Apartment, with strongest over-indexing on Motorboat (6.76× the country average).
Demographically, the Yacht audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Yacht fan in France is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Motorboat.
The key figures that characterise the Yacht profile in France.
36.8% are female, 63.2% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 43.7 |
| Estimated audience size | 2,399,613 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Yacht audience comes from France.
| Country | Share |
|---|---|
| United States | 18.1% |
| Italy | 5.5% |
| United Kingdom | 4.3% |
Where the Yacht audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~30K | 2.25× | |
| 02 | Provence-Alpes-Côte d'Azur | ~400K | 2.07× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 0.97× | |
| 04 | Île-de-France | ~400K | 0.92× | |
| 05 | Nouvelle-Aquitaine | ~200K | 0.90× | |
| 06 | Brittany | ~100K | 0.89× | |
| 07 | Occitanie | ~200K | 0.87× | |
| 08 | Pays de la Loire | ~100K | 0.81× | |
| 09 | Normandy | ~80K | 0.72× | |
| 10 | Grand Est | ~100K | 0.68× | |
| 11 | Centre-Val de Loire | ~60K | 0.65× | |
| 12 | Hauts-de-France | ~100K | 0.63× | |
| 13 | Bourgogne-Franche-Comté | ~60K | 0.63× |
The strongest cross-interests of the Yacht audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boat show | Travel & Leisure | 10.51× | ||
| 02 | Audi Q7 | Cars & Mobility | 9.26× | ||
| 03 | Motorboat | Cars & Mobility | 6.76× | ||
| 04 | SailGP | Sports | 6.16× | ||
| 05 | Vendée Globe | Sports | 5.97× | ||
| 06 | BMW X5 | Cars & Mobility | 5.90× | ||
| 07 | Luxury real estate | Business & Career | 3.94× | ||
| 08 | Patek Philippe | Fashion & Accessoires | 3.24× | ||
| 09 | Wine tasting | Food & Beverages | 3.05× | ||
| 10 | Permanent residency | Business & Career | 3.00× | ||
| 11 | Tinder | Internet & Social Media | 3.00× | ||
| 12 | Kitchen garden | Home & Garden | 3.00× | ||
| 13 | Volotea | Travel & Leisure | 2.19× | ||
| 14 | Apartment | Business & Career | 2.10× | ||
| 15 | Kayak | Travel & Leisure | 2.08× | ||
| 16 | Midi Libre | News | 1.97× | ||
| 17 | EasyJet | Travel & Leisure | 1.85× | ||
| 18 | Personal finance | Business & Career | 1.55× | ||
| 19 | Ryanair | Travel & Leisure | 1.54× | ||
| 20 | Renovation | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Luxury Orientation | PREMIUM | 2.24× | |
| Risk Appetite | THRILL | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Extroversion | THRILL | 0.81× | |
| Creativity | OPEN | 0.84× |
Yacht has an estimated audience of 2,399,613 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
36.8% of Yacht fans are female, 63.2% are male, with an average age of 43.7 years.
Yacht fans show strongest brand affinity for Motorboat (6.76×), Luxury real estate (3.94×), and Apartment (2.1×) over the country average.
Yacht fans in France are most concentrated in Île-de-France (reach ~400K), Provence-Alpes-Côte d'Azur (reach ~400K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Yacht itself, the audience over-indexes on Luxury real estate (3.94×), Apartment (2.1×), Personal finance (1.55×), and Boat show (10.51×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Yacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.