A data profile of the people who buy, follow and care about Yacht in Italy — modelled from more than twelve digital signal sources. Yacht has an estimated audience of 4,601,391 people in Italy.
The average Yacht fan in Italy is 43.4 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Motorboat, Boat show, Personal finance, with strongest over-indexing on Motorboat (6.2× the country average).
Demographically, the Yacht audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Yacht fan in Italy is more male, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Motorboat.
The key figures that characterise the Yacht profile in Italy.
35.6% are female, 64.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 43.4 |
| Estimated audience size | 4,601,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Yacht audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.1% |
| Italy | 5.5% |
| United Kingdom | 4.3% |
Where the Yacht audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sardinia | ~200K | 1.81× | |
| 02 | Sicilia | ~600K | 1.54× | |
| 03 | Liguria | ~200K | 1.41× | |
| 04 | Puglia | ~400K | 1.34× | |
| 05 | Campania | ~700K | 1.33× | |
| 06 | Tuscany | ~400K | 1.18× | |
| 07 | Lazio | ~600K | 1.15× | |
| 08 | Lombardy | ~900K | 1.14× | |
| 09 | Veneto | ~300K | 0.93× | |
| 10 | Marche | ~100K | 0.93× | |
| 11 | Emilia-Romagna | ~300K | 0.90× | |
| 12 | Piedmont | ~300K | 0.85× | |
| 13 | Friuli-Venezia Giulia | ~70K | 0.81× | |
| 14 | Calabria | ~100K | 0.80× | |
| 15 | Abruzzo | ~80K | 0.80× | |
| 16 | Trentino-Alto Adige/Südtirol | ~70K | 0.75× | |
| 17 | Basilicata | ~30K | 0.74× | |
| 18 | Umbria | ~50K | 0.71× | |
| 19 | Molise | ~10K | 0.66× | |
| 20 | Aosta Valley | ~7K | 0.61× |
The strongest cross-interests of the Yacht audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boat show | Travel & Leisure | 8.24× | ||
| 02 | Motorboat | Cars & Mobility | 6.20× | ||
| 03 | Golf club | Sports | 3.13× | ||
| 04 | Golf course | Sports | 3.12× | ||
| 05 | Patek Philippe | Fashion & Accessoires | 3.05× | ||
| 06 | Luxury real estate | Business & Career | 2.73× | ||
| 07 | Champagne | Food & Beverages | 2.30× | ||
| 08 | Wikipedia | Internet & Social Media | 2.25× | ||
| 09 | Robert Redford | Movies & TV | 2.23× | ||
| 10 | Luxury yacht | Travel & Leisure | 2.15× | ||
| 11 | Natural skin care | Beauty & Wellness | 2.02× | ||
| 12 | Lipstick | Beauty & Wellness | 2.02× | ||
| 13 | Business class | Travel & Leisure | 1.96× | ||
| 14 | Expensive Taste | Business & Career | 1.95× | ||
| 15 | Leather | Fashion & Accessoires | 1.88× | ||
| 16 | Scooters | Cars & Mobility | 1.73× | ||
| 17 | Wine tasting | Food & Beverages | 1.66× | ||
| 18 | Cruises | Travel & Leisure | 1.63× | ||
| 19 | Haute couture | Fashion & Accessoires | 1.57× | ||
| 20 | Personal finance | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.75× | |
| Indulgence | JOY | 1.61× | |
| Risk Appetite | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.78× | |
| Creativity | OPEN | 0.81× | |
| Pet Ownership | JOY | 0.82× |
Yacht has an estimated audience of 4,601,391 people in Italy, concentrated in Lombardy and Campania.
35.6% of Yacht fans are female, 64.4% are male, with an average age of 43.4 years.
Yacht fans show strongest brand affinity for Motorboat (6.2×), Boat show (8.24×), and Personal finance (1.5×) over the country average.
Yacht fans in Italy are most concentrated in Lombardy (reach ~900K), Campania (reach ~700K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Yacht itself, the audience over-indexes on Boat show (8.24×), Personal finance (1.5×), Wikipedia (2.25×), and Luxury real estate (2.73×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Yacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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