Rascasse Audience Intelligence

Mark Cuban Audience in United States

A data profile of the people who buy, follow and care about Mark Cuban in United States — modelled from more than twelve digital signal sources. Mark Cuban has an estimated audience of 2,681,716 people in United States.

#22among Entrepreneur in United States#1827among Person in United States#904in Business & Career

The average Mark Cuban fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mark Zuckerberg, Peter Thiel, Lori Greiner, with strongest over-indexing on Mark Zuckerberg (18.66× the country average).

Demographically, the Mark Cuban audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mark Cuban fan in United States is more male, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for Mark Zuckerberg.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mark Cuban profile in United States.

Audience size
2.7M
in United States
Gender
44.6%♀
55.4% male
Age
43.1
average years
Country rank
#11269
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mark Cuban fans

44.6% are female, 55.4% are male, average age 43.1.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Mark Cuban audience in United States
MetricValue
Female44.6%
Male55.4%
Average age43.1
Estimated audience size2,681,716
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Mark Cuban audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

46.3%

of the worldwide Mark Cuban audience comes from United States.

Worldwide audience distribution share by country for Mark Cuban
CountryShare
United States46.3%
Canada7.5%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mark Cuban audience in United States is strongest.

Fig. 05

Top regions by affinity

Mark Cuban fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~70K1.52×
02Texas~300K1.27×
03Washington, District of Columbia~10K1.24×
04Massachusetts~60K1.23×
05Pennsylvania~100K1.21×
06New Jersey~80K1.17×
07New York~200K1.15×
08Illinois~100K1.13×
09California~300K1.12×
10Florida~200K1.12×
11Minnesota~40K1.12×
12Connecticut~30K1.12×
13Washington~60K1.10×
14Maryland~50K1.06×
15Wisconsin~40K1.06×
16Ohio~90K1.05×
17Arizona~60K1.05×
18New Hampshire~10K1.04×
19Michigan~70K1.02×
20Oregon~30K1.01×
21Virginia~60K1.00×
22Tennessee~50K1.00×
23Rhode Island~8K1.00×
24Georgia~80K0.99×
25Colorado~40K0.99×
26Oklahoma~30K0.99×
27Nevada~30K0.99×
28North Carolina~80K0.98×
29Maine~9K0.98×
30Missouri~40K0.97×
31Iowa~20K0.97×
32Delaware~7K0.97×
33Kansas~20K0.94×
34Nebraska~10K0.94×
35Vermont~4K0.94×
36Kentucky~30K0.93×
37Utah~20K0.93×
38Louisiana~30K0.92×
39Idaho~10K0.91×
40South Carolina~40K0.90×
41South Dakota~6K0.90×
42Arkansas~20K0.89×
43Montana~7K0.89×
44North Dakota~5K0.87×
45Alabama~30K0.86×
46West Virginia~10K0.86×
47Hawaii~10K0.86×
48New Mexico~10K0.85×
49Mississippi~20K0.79×
50Alaska~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Mark Cuban, United States
0.74×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mark Cuban audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mark Cuban audience
#·InterestCategoryAffinity×
01Lori GreinerBusiness & Career31.59×
02Barbara CorcoranBusiness & Career26.29×
03Daymond JohnMovies & TV24.90×
04Mark ZuckerbergBusiness & Career18.66×
05Virgin AtlanticTravel & Leisure18.59×
06Virgin MobileTechnology & Electronics15.62×
07Doc RiversSports15.24×
08Peter ThielBusiness & Career14.27×
09Steve NashSports12.67×
10Larry EllisonBusiness & Career10.81×
11Jeff BezosBusiness & Career9.80×
12Pete CarrollSports9.70×
13Bill GatesBusiness & Career8.44×
14Nathan FillionMovies & TV6.58×
15Warren BuffettBusiness & Career6.12×
16Luka DončićSports5.85×
17Shark TankMovies & TV5.10×
18Indeed.comBusiness & Career1.83×
19Bank of AmericaBusiness & Career1.79×
20Capital OneBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mark Cuban audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mark Cuban audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.83×
Need for SecurityCONSERVATISM1.38×
Risk AppetiteTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mark Cuban audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
Design AffinityPREMIUM0.97×
ExtroversionTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mark Cuban have in United States?

Mark Cuban has an estimated audience of 2,681,716 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mark Cuban fans?

44.6% of Mark Cuban fans are female, 55.4% are male, with an average age of 43.1 years.

03

Which brands do Mark Cuban fans like most?

Mark Cuban fans show strongest brand affinity for Mark Zuckerberg (18.66×), Peter Thiel (14.27×), and Lori Greiner (31.59×) over the country average.

04

Where do Mark Cuban fans live in United States?

Mark Cuban fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mark Cuban fans also like?

Beyond Mark Cuban itself, the audience over-indexes on Peter Thiel (14.27×), Lori Greiner (31.59×), Virgin Atlantic (18.59×), and Jeff Bezos (9.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entrepreneur audiences in United States

See Mark Cuban audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mark Cuban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →