Rascasse Audience Intelligence

Daymond John Audience in United States

A data profile of the people who buy, follow and care about Daymond John in United States — modelled from more than twelve digital signal sources. Daymond John has an estimated audience of 571,536 people in United States.

#165among TV personality in United States#8087among Person in United States#6308in Movies & TV

The average Daymond John fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Thandie Newton, Mark Cuban, Peter Thiel, with strongest over-indexing on Thandie Newton (55.41× the country average).

Demographically, the Daymond John audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Daymond John fan in United States is balanced, around 39.1 years old, with strong Career Orientation tendencies and a notable affinity for Thandie Newton.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daymond John profile in United States.

Audience size
572K
in United States
Gender
52.2%♀
47.8% male
Age
39.1
average years
Country rank
#33824
Person in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Daymond John fans

52.2% are female, 47.8% are male, average age 39.1.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Daymond John audience in United States
MetricValue
Female52.2%
Male47.8%
Average age39.1
Estimated audience size571,536
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Daymond John audience in United States
Age bracketShare%
16-1917%
20-2923%
30-3921%
40-4920%
50+19%
Fig. 04

Worldwide distribution

68.1%

of the worldwide Daymond John audience comes from United States.

Worldwide audience distribution share by country for Daymond John
CountryShare
United States68.1%
Canada5.0%
India3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daymond John audience in United States is strongest.

Fig. 05

Top regions by affinity

Daymond John fans by region: top regions in United States
#RegionReachAffinity×
01New York~50K1.53×
02New Jersey~20K1.46×
03Delaware~2K1.38×
04Georgia~30K1.37×
05Florida~60K1.35×
06Nevada~7K1.25×
07Washington, District of Columbia~2K1.24×
08Connecticut~7K1.22×
09Maryland~10K1.21×
10Pennsylvania~20K1.19×
11Virginia~20K1.18×
12Illinois~20K1.16×
13Louisiana~9K1.15×
14South Carolina~10K1.14×
15Alabama~10K1.14×
16North Carolina~20K1.13×
17Massachusetts~10K1.13×
18Arizona~10K1.09×
19California~70K1.07×
20Texas~50K1.06×
21Tennessee~10K1.05×
22Ohio~20K1.04×
23Mississippi~5K1.04×
24Michigan~20K1.03×
25Minnesota~9K1.03×
26Arkansas~5K1.02×
27Nebraska~3K1.01×
28Indiana~10K1.00×
29Rhode Island~2K1.00×
30Kentucky~7K0.99×
31Missouri~10K0.98×
32Iowa~5K0.95×
33New Hampshire~2K0.95×
34Kansas~4K0.91×
35Wisconsin~8K0.90×
36Washington~10K0.87×
37Colorado~8K0.87×
38Oklahoma~6K0.87×
39North Dakota~1K0.85×
40Utah~5K0.84×
41Maine~2K0.84×
42South Dakota~1K0.84×
43Vermont<1K0.83×
44Alaska~1K0.82×
45Oregon~5K0.80×
46West Virginia~2K0.80×
47Hawaii~2K0.80×
48Idaho~2K0.79×
49Montana~1K0.79×
50New Mexico~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Daymond John, United States
0.75×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daymond John audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daymond John audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV55.41×
02ITV (TV channel)Movies & TV30.95×
03Erin AndrewsSports28.65×
04Mark CubanBusiness & Career24.90×
05Magic JohnsonSports15.43×
06Mark ZuckerbergBusiness & Career15.01×
07Virgin AtlanticTravel & Leisure14.35×
08Peter ThielBusiness & Career14.22×
09Jeremy IronsMovies & TV13.33×
10Josh DuhamelFashion & Accessoires10.31×
11Warren BuffettBusiness & Career8.47×
12Bill GatesBusiness & Career8.12×
13Sharon OsbourneMovies & TV7.02×
14Passive incomeBusiness & Career6.32×
15Affiliate marketingBusiness & Career4.38×
16Master of Business AdministrationBusiness & Career4.04×
17PhilanthropyArts & Culture3.87×
18Stock marketBusiness & Career3.56×
19InnovationBusiness & Career3.26×
20EntrepreneurshipBusiness & Career1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daymond John audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daymond John audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.95×
Risk AppetiteTHRILL1.72×
PatriotismCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daymond John audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
DIY MentalityTHRILL0.83×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daymond John have in United States?

Daymond John has an estimated audience of 571,536 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Daymond John fans?

52.2% of Daymond John fans are female, 47.8% are male, with an average age of 39.1 years.

03

Which brands do Daymond John fans like most?

Daymond John fans show strongest brand affinity for Thandie Newton (55.41×), Mark Cuban (24.9×), and Peter Thiel (14.22×) over the country average.

04

Where do Daymond John fans live in United States?

Daymond John fans in United States are most concentrated in California (reach ~70K), Florida (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Daymond John fans also like?

Beyond Daymond John itself, the audience over-indexes on Mark Cuban (24.9×), Peter Thiel (14.22×), Mark Zuckerberg (15.01×), and Erin Andrews (28.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Daymond John. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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