Doc Rivers Audience in United States

Doc Rivers logo

Doc Rivers has an estimated audience of 624,915 people in United States. 17.7% are female, 82.3% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: Com2uS, Song Il-gook, Alaska, Cardio Kickboxing, Elsword.

The average Doc Rivers fan in United States is 30.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Com2uS, Song Il-gook, Alaska, with strongest over-indexing on Com2uS (144.6× the country average). Demographically, the Doc Rivers audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Doc Rivers fans

Demographic split for Doc Rivers audience in United States
MetricValue
Female17.7%
Male82.3%
Average age30.2
Estimated audience size624,915

Audience persona

The typical Doc Rivers fan in United States is more male, around 30.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Com2uS.

Top regions in United States

Top regions ranked by reach for Doc Rivers in United States
RegionReachAffinity
California82,4631.2×
Texas51,6130.96×
Florida41,9940.99×
New York39,1021.12×
Wisconsin38,2304.07×
Illinois27,4301.32×
Georgia24,8721.29×
Pennsylvania24,3791.16×
Arizona20,4041.6×
North Carolina19,8441.06×
Massachusetts19,6331.59×
New Jersey19,2851.21×
Ohio18,2420.95×
Virginia15,5111.02×
Michigan15,3320.94×
Maryland14,0291.31×
Indiana12,4581.09×
Alabama12,3361.41×
Tennessee11,6920.93×
Washington8,9530.71×
South Carolina8,7920.94×
Louisiana8,5081.06×
Colorado8,0410.82×
Missouri7,7050.76×
Minnesota7,3490.82×
Connecticut6,6451.06×
Kentucky6,4620.82×
Nevada6,1351.02×
Oregon5,9190.83×
Oklahoma5,8970.85×
Mississippi5,0110.97×
Arkansas4,1700.81×
Iowa3,9500.77×
Kansas3,4870.71×
Utah3,3310.6×
Washington, District of Columbia2,5941.38×
New Hampshire2,5551.04×
Rhode Island2,2791.15×
Nebraska2,1650.69×
Delaware2,0901.21×
Maine1,9400.87×
Hawaii1,8550.69×
New Mexico1,7780.57×
West Virginia1,6530.57×
Idaho1,4870.47×
Alaska1,0960.82×
South Dakota9160.63×
Montana8140.47×
North Dakota7670.6×
Vermont7670.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Doc Rivers audience
BrandAffinityCategory
Com2uS144.6×Games
Song Il-gook106.46×Movies & TV
Alaska3.35×Travel & Leisure
Cardio Kickboxing50.31×Sports
Elsword20×Games
Graham Greene7.26×Literature
Primary and secondary antibodies42.36×Health
Minnesota1.93×Travel & Leisure
Horeca16.93×Travel & Leisure
Chili con carne6.85×Food & Beverages
Hog Hunting2.78×Sports
Nick Jr. (Australia)6.89×Kids & Family
Nebraska2×Travel & Leisure
Sinaloa2.66×Travel & Leisure
Litter box1.51×Pets & Animals
Jingoism1.53×Politics & Society
Consequence (rapper)4.22×Music & Radio
Hiranandani Estate36×Travel & Leisure
Pro-Ject2.56×Music & Radio
Iowa Lottery6.43×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Doc Rivers audience
TraitClusterScore
Early Adopter MentalityPOWER1.32
LGBTQ+ IdentityOPEN1.27
Career OrientationPOWER1.27
Social Media UsageJOY1.21
IndulgenceJOY1.15
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Doc Rivers
CountryShare
United States87.1%
Canada4.2%
Brazil2.2%

See Doc Rivers audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Doc Rivers have in United States?

Doc Rivers has an estimated audience of 624,915 people in United States, concentrated in California and Texas.

What is the gender split and age of Doc Rivers fans?

17.7% of Doc Rivers fans are female, 82.3% are male, with an average age of 30.2 years.

Which brands do Doc Rivers fans like most?

Doc Rivers fans show strongest brand affinity for Com2uS (144.6×), Song Il-gook (106.46×), and Alaska (3.35×) over the country average.

Where do Doc Rivers fans live in United States?

Doc Rivers fans in United States are most concentrated in California (reach 82,463), Texas (reach 51,613), and Florida (reach 41,994). These three regions account for the largest share of the active audience.

What other brands do Doc Rivers fans also like?

Beyond Doc Rivers itself, the audience over-indexes on Song Il-gook (106.46×), Alaska (3.35×), Cardio Kickboxing (50.31×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Doc Rivers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.