Rascasse Audience Intelligence

Doc Rivers Audience in United States

A data profile of the people who buy, follow and care about Doc Rivers in United States — modelled from more than twelve digital signal sources. Doc Rivers has an estimated audience of 664,825 people in United States.

#411among Basketball in United States#7272among Person in United States#2938in Sports

The average Doc Rivers fan in United States is 30.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Wisconsin, Texas.

Top brand affinities include Reggie Jackson, Tobias Harris, Luka Dončić, with strongest over-indexing on Reggie Jackson (699.63× the country average).

Demographically, the Doc Rivers audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Doc Rivers fan in United States is more male, around 30.2 years old, with strong Career Orientation tendencies and a notable affinity for Reggie Jackson.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Doc Rivers profile in United States.

Audience size
665K
in United States
Gender
17.7%♀
82.3% male
Age
30.2
average years
Country rank
#30826
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Doc Rivers fans

17.7% are female, 82.3% are male, average age 30.2.

Fig. 02

Gender split

17.7%
Female
82.3%
Male
Demographic split for Doc Rivers audience in United States
MetricValue
Female17.7%
Male82.3%
Average age30.2
Estimated audience size664,825
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Doc Rivers audience in United States
Age bracketShare%
16-1947%
20-2919%
30-3918%
40-498%
50+8%
Fig. 04

Worldwide distribution

87.5%

of the worldwide Doc Rivers audience comes from United States.

Worldwide audience distribution share by country for Doc Rivers
CountryShare
United States87.5%
Canada4.0%
Brazil2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Doc Rivers audience in United States is strongest.

Fig. 05

Top regions by affinity

Doc Rivers fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~50K5.50×
02Massachusetts~20K1.55×
03Arizona~20K1.38×
04Illinois~30K1.32×
05Washington, District of Columbia~2K1.31×
06Alabama~10K1.27×
07Maryland~10K1.24×
08Georgia~20K1.22×
09Delaware~2K1.18×
10Rhode Island~2K1.16×
11New Jersey~20K1.15×
12Pennsylvania~20K1.14×
13California~70K1.09×
14Connecticut~7K1.08×
15New York~40K1.07×
16New Hampshire~3K1.06×
17Indiana~10K1.03×
18North Carolina~20K1.02×
19Louisiana~8K1.02×
20Mississippi~5K1.00×
21Nevada~6K0.97×
22Virginia~10K0.96×
23Florida~40K0.95×
24Maine~2K0.94×
25Michigan~20K0.93×
26Ohio~20K0.92×
27South Carolina~9K0.91×
28Texas~50K0.89×
29Tennessee~10K0.89×
30Minnesota~8K0.89×
31Oklahoma~6K0.89×
32Alaska~1K0.86×
33Vermont<1K0.83×
34Kentucky~6K0.82×
35Oregon~6K0.82×
36Arkansas~4K0.82×
37Iowa~4K0.81×
38Colorado~8K0.78×
39South Dakota~1K0.77×
40Hawaii~2K0.76×
41Missouri~8K0.75×
42Nebraska~2K0.74×
43North Dakota<1K0.74×
44Kansas~4K0.73×
45West Virginia~2K0.70×
46Washington~9K0.69×
47New Mexico~2K0.63×
48Montana~1K0.63×
49Utah~3K0.61×
50Idaho~2K0.58×
Fig. 06

Affinity by region

Affinity by region — Doc Rivers, United States
0.58×1.00×5.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Doc Rivers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Doc Rivers audience
#·InterestCategoryAffinity×
01Reggie JacksonSports699.63×
02Tobias HarrisSports385.58×
03Kevin LoveSports185.93×
04DeMar DeRozanSports174.46×
05Dwight HowardSports148.72×
06Slam Dunk ContestSports134.06×
07Charles BarkleySports116.20×
08Gordon HaywardSports106.39×
09Dennis RodmanSports100.89×
10Dirk NowitzkiSports95.25×
11Damian LillardSports92.42×
12Magic JohnsonSports89.80×
13Luka DončićSports79.58×
14Paul GeorgeSports58.68×
15Giannis AntetokounmpoSports55.10×
16Kawhi LeonardSports45.30×
17Klay ThompsonSports29.77×
18Kyrie IrvingSports27.98×
19Carmelo AnthonySports26.90×
20Chris PaulSports23.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Doc Rivers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Doc Rivers audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.50×
Convenience OrientationPREMIUM1.49×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Doc Rivers audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.63×
DIY MentalityTHRILL0.68×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Doc Rivers have in United States?

Doc Rivers has an estimated audience of 664,825 people in United States, concentrated in California and Wisconsin.

02

What is the gender split and age of Doc Rivers fans?

17.7% of Doc Rivers fans are female, 82.3% are male, with an average age of 30.2 years.

03

Which brands do Doc Rivers fans like most?

Doc Rivers fans show strongest brand affinity for Reggie Jackson (699.63×), Tobias Harris (385.58×), and Luka Dončić (79.58×) over the country average.

04

Where do Doc Rivers fans live in United States?

Doc Rivers fans in United States are most concentrated in California (reach ~70K), Wisconsin (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Doc Rivers fans also like?

Beyond Doc Rivers itself, the audience over-indexes on Tobias Harris (385.58×), Luka Dončić (79.58×), Giannis Antetokounmpo (55.1×), and Dwight Howard (148.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Doc Rivers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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