Doc Rivers Audience in United States

Doc Rivers has an estimated audience of 624,915 people in United States. 17.7% are female, 82.3% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: Reggie Jackson, Dwight Howard, Kevin Love, Tobias Harris, Dirk Nowitzki.

The average Doc Rivers fan in United States is 30.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Reggie Jackson, Dwight Howard, Kevin Love, with strongest over-indexing on Reggie Jackson (183.97× the country average). Demographically, the Doc Rivers audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Doc Rivers fans

Demographic split for Doc Rivers audience in United States
MetricValue
Female17.7%
Male82.3%
Average age30.2
Estimated audience size624,915

Audience persona

The typical Doc Rivers fan in United States is more male, around 30.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Reggie Jackson.

Top regions in United States

Top regions ranked by reach for Doc Rivers in United States
RegionReachAffinity
California82,4631.2×
Texas51,6130.96×
Florida41,9940.99×
New York39,1021.12×
Wisconsin38,2304.07×
Illinois27,4301.32×
Georgia24,8721.29×
Pennsylvania24,3791.16×
Arizona20,4041.6×
North Carolina19,8441.06×
Massachusetts19,6331.59×
New Jersey19,2851.21×
Ohio18,2420.95×
Virginia15,5111.02×
Michigan15,3320.94×
Maryland14,0291.31×
Indiana12,4581.09×
Alabama12,3361.41×
Tennessee11,6920.93×
Washington8,9530.71×
South Carolina8,7920.94×
Louisiana8,5081.06×
Colorado8,0410.82×
Missouri7,7050.76×
Minnesota7,3490.82×
Connecticut6,6451.06×
Kentucky6,4620.82×
Nevada6,1351.02×
Oregon5,9190.83×
Oklahoma5,8970.85×
Mississippi5,0110.97×
Arkansas4,1700.81×
Iowa3,9500.77×
Kansas3,4870.71×
Utah3,3310.6×
Washington, District of Columbia2,5941.38×
New Hampshire2,5551.04×
Rhode Island2,2791.15×
Nebraska2,1650.69×
Delaware2,0901.21×
Maine1,9400.87×
Hawaii1,8550.69×
New Mexico1,7780.57×
West Virginia1,6530.57×
Idaho1,4870.47×
Alaska1,0960.82×
South Dakota9160.63×
Montana8140.47×
North Dakota7670.6×
Vermont7670.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Doc Rivers audience
BrandAffinityCategory
Reggie Jackson183.97×Sports
Dwight Howard108.01×Sports
Kevin Love112.16×Sports
Tobias Harris144.6×Sports
Dirk Nowitzki106.46×Sports
DeMar DeRozan88.69×Sports
Luka Dončić36×Sports
Giannis Antetokounmpo35.45×Sports
Charles Barkley52.65×Sports
Dennis Rodman42.36×Sports
Carmelo Anthony32.87×Sports
Magic Johnson42.07×Sports
Damian Lillard32.2×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Allen Iverson33.54×Sports
Aaron Judge14.73×Sports
Chris Paul22.11×Sports
Nathan Fillion20×Movies & TV
Microblogging12.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Doc Rivers audience
TraitClusterScore
Early Adopter MentalityPOWER1.32
LGBTQ+ IdentityOPEN1.27
Career OrientationPOWER1.27
Social Media UsageJOY1.21
IndulgenceJOY1.15
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Doc Rivers
CountryShare
United States87.1%
Canada4.2%
Brazil2.2%

See Doc Rivers audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Doc Rivers have in United States?

Doc Rivers has an estimated audience of 624,915 people in United States, concentrated in California and Texas.

What is the gender split and age of Doc Rivers fans?

17.7% of Doc Rivers fans are female, 82.3% are male, with an average age of 30.2 years.

Which brands do Doc Rivers fans like most?

Doc Rivers fans show strongest brand affinity for Reggie Jackson (183.97×), Dwight Howard (108.01×), and Kevin Love (112.16×) over the country average.

Where do Doc Rivers fans live in United States?

Doc Rivers fans in United States are most concentrated in California (reach 82,463), Texas (reach 51,613), and Florida (reach 41,994). These three regions account for the largest share of the active audience.

What other brands do Doc Rivers fans also like?

Beyond Doc Rivers itself, the audience over-indexes on Dwight Howard (108.01×), Kevin Love (112.16×), Tobias Harris (144.6×), and Dirk Nowitzki (106.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Doc Rivers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.