Powerboating Audience in United States

Powerboating has an estimated audience of 2,969,794 people in United States. 25.5% are female, 74.5% are male, average age 42.8. Top regions: California, Florida, Texas. Top brand affinities: Motorboat, Boat show, Jet ski, Planet Fitness, Back to the Future.

The average Powerboating fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Motorboat, Boat show, Jet ski, with strongest over-indexing on Motorboat (25.05× the country average). Demographically, the Powerboating audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Sport

Demographics of Powerboating fans

Demographic split for Powerboating audience in United States
MetricValue
Female25.5%
Male74.5%
Average age42.8
Estimated audience size2,969,794

Audience persona

The typical Powerboating fan in United States is more male, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Motorboat.

Top regions in United States

Top regions ranked by reach for Powerboating in United States
RegionReachAffinity
California393,4511.2×
Florida221,2201.1×
Texas124,3770.49×
New York103,6360.62×
Michigan60,6320.78×
Illinois59,8860.61×
North Carolina58,6070.66×
Ohio55,8310.61×
Washington49,8910.84×
Massachusetts47,7760.82×
Georgia46,7580.51×
Pennsylvania44,5730.45×
New Jersey42,4840.56×
Virginia41,6450.58×
Maryland40,2840.79×
Missouri30,5200.64×
Wisconsin28,8980.65×
South Carolina28,1260.63×
Indiana27,4040.51×
Tennessee26,9120.45×
Louisiana25,5560.67×
Arizona25,4100.42×
Alabama23,7880.57×
Minnesota23,5740.55×
Kentucky23,0400.62×
Mississippi21,5570.88×
Arkansas20,7470.85×
Connecticut20,3110.68×
Colorado19,4680.42×
Oregon18,7410.55×
Oklahoma18,7290.57×
Utah18,6290.7×
West Virginia17,7961.29×
Alaska17,7592.8×
Hawaii17,0071.33×
Iowa16,9060.69×
Nevada16,6100.58×
Kansas16,4380.7×
Idaho16,4341.1×
Montana15,4811.88×
Rhode Island15,3391.62×
Maine15,3301.44×
South Dakota15,2812.23×
North Dakota14,8782.44×
New Hampshire14,6631.25×
Wyoming14,3963.27×
Nebraska14,3590.96×
New Mexico14,2840.96×
Vermont13,9262.67×
Delaware12,6801.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Powerboating audience
BrandAffinityCategory
Motorboat25.05×Cars & Mobility
Boat show25.93×Travel & Leisure
Jet ski18.92×Sports
Planet Fitness3.47×Sports
Back to the Future12.25×Movies & TV
PSV Eindhoven31.26×Sports
Personal water craft10.03×Cars & Mobility
Feyenoord31.78×Sports
Bill Gates9.59×Business & Career
AutoZone2.67×Cars & Mobility
Cross-country skiing10.12×Sports
Golf Channel3.84×Sports
Diaper bag4.22×Kids & Family
Indianapolis Motor Speedway8.77×Sports
Toyota Supra9.07×Cars & Mobility
Carcare6.09×Cars & Mobility
Day trading7.24×Business & Career
Bass guitar3.04×Music & Radio
Motorcycle accessories4.84×Cars & Mobility
Extreme sport3.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Powerboating audience
TraitClusterScore
Risk AppetiteTHRILL3.15
Luxury OrientationPREMIUM2.39
PatriotismCONSERVATISM2.14
Design AffinityPREMIUM1.51
Sports ActivityPOWER1.4
DIY MentalityTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Powerboating
CountryShare
United States38.4%
United Kingdom5.4%
Australia5.3%

See Powerboating audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Powerboating have in United States?

Powerboating has an estimated audience of 2,969,794 people in United States, concentrated in California and Florida.

What is the gender split and age of Powerboating fans?

25.5% of Powerboating fans are female, 74.5% are male, with an average age of 42.8 years.

Which brands do Powerboating fans like most?

Powerboating fans show strongest brand affinity for Motorboat (25.05×), Boat show (25.93×), and Jet ski (18.92×) over the country average.

Where do Powerboating fans live in United States?

Powerboating fans in United States are most concentrated in California (reach 393,451), Florida (reach 221,220), and Texas (reach 124,377). These three regions account for the largest share of the active audience.

What other brands do Powerboating fans also like?

Beyond Powerboating itself, the audience over-indexes on Boat show (25.93×), Jet ski (18.92×), Planet Fitness (3.47×), and Back to the Future (12.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Powerboating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.