Rascasse Audience Intelligence

Powerboating Audience in United States

A data profile of the people who buy, follow and care about Powerboating in United States — modelled from more than twelve digital signal sources. Powerboating has an estimated audience of 2,969,794 people in United States.

#5143among Topic in United States#352in Cars & Mobility

The average Powerboating fan in United States is 42.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Motorboat, Boat show, Jet ski, with strongest over-indexing on Motorboat (31.05× the country average).

Demographically, the Powerboating audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Powerboating fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Motorboat.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Powerboating profile in United States.

Audience size
3M
in United States
Gender
25.5%♀
74.5% male
Age
42.8
average years
Country rank
#10402
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Powerboating fans

25.5% are female, 74.5% are male, average age 42.8.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Powerboating audience in United States
MetricValue
Female25.5%
Male74.5%
Average age42.8
Estimated audience size2,969,794
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Powerboating audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3917%
40-4921%
50+31%
Fig. 04

Worldwide distribution

38.4%

of the worldwide Powerboating audience comes from United States.

Worldwide audience distribution share by country for Powerboating
CountryShare
United States38.4%
United Kingdom5.4%
Australia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Powerboating audience in United States is strongest.

Fig. 05

Top regions by affinity

Powerboating fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~8K1.33×
02Vermont~7K1.30×
03North Dakota~7K1.21×
04South Dakota~8K1.18×
05Rhode Island~10K1.15×
06Montana~9K1.12×
07Delaware~9K1.11×
08Florida~200K1.10×
09Maine~10K1.09×
10New Hampshire~10K1.06×
11West Virginia~10K1.05×
12Hawaii~10K1.05×
13Washington, District of Columbia~9K1.05×
14Idaho~20K1.03×
15California~300K1.02×
16New Mexico~10K1.00×
17Nebraska~10K1.00×
18Mississippi~20K0.98×
19Louisiana~40K0.97×
20Arkansas~20K0.97×
21Washington~60K0.96×
22Connecticut~30K0.96×
23Kansas~20K0.96×
24Maryland~50K0.95×
25Iowa~20K0.94×
26Oklahoma~30K0.93×
27Nevada~30K0.93×
28Utah~20K0.93×
29Massachusetts~50K0.91×
30Alabama~40K0.91×
31Kentucky~30K0.91×
32South Carolina~40K0.90×
33Oregon~30K0.90×
34Wisconsin~40K0.89×
35Minnesota~40K0.89×
36Michigan~70K0.88×
37Missouri~40K0.88×
38Virginia~60K0.87×
39Arizona~50K0.87×
40Indiana~50K0.86×
41Tennessee~50K0.85×
42Colorado~40K0.85×
43Ohio~80K0.83×
44North Carolina~70K0.83×
45New Jersey~60K0.83×
46Illinois~80K0.82×
47Georgia~70K0.80×
48New York~100K0.78×
49Pennsylvania~80K0.77×
50Texas~200K0.67×
Fig. 06

Affinity by region

Affinity by region — Powerboating, United States
0.67×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Powerboating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Powerboating audience
#·InterestCategoryAffinity×
01MotorboatCars & Mobility31.05×
02Boat showTravel & Leisure25.33×
03Jet skiSports14.14×
04Bill GatesBusiness & Career10.11×
05Personal water craftCars & Mobility8.17×
06BuickCars & Mobility6.11×
07Weather forecastingHome & Garden5.87×
08CarcareCars & Mobility5.75×
09Solar energyHome & Garden5.52×
10Renewable energyBusiness & Career5.41×
11Sustainable energyHome & Garden4.92×
12Extreme sportSports4.61×
13FedExBusiness & Career4.46×
14Lawn mowerHome & Garden4.19×
15Racing gamesGames4.19×
16First class travelTravel & Leisure3.89×
17NASCARSports3.46×
18Mortgage loansBusiness & Career3.18×
19AutoZoneCars & Mobility2.33×
20Planet FitnessSports2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Powerboating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Powerboating audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.11×
Risk AppetiteTHRILL3.07×
Convenience OrientationPREMIUM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Powerboating audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Healthy LifestyleBALANCE0.64×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Powerboating have in United States?

Powerboating has an estimated audience of 2,969,794 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Powerboating fans?

25.5% of Powerboating fans are female, 74.5% are male, with an average age of 42.8 years.

03

Which brands do Powerboating fans like most?

Powerboating fans show strongest brand affinity for Motorboat (31.05×), Boat show (25.33×), and Jet ski (14.14×) over the country average.

04

Where do Powerboating fans live in United States?

Powerboating fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Powerboating fans also like?

Beyond Powerboating itself, the audience over-indexes on Boat show (25.33×), Jet ski (14.14×), Solar energy (5.52×), and Renewable energy (5.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Powerboating audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Powerboating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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