Detroit Audience in United States

Detroit has an estimated audience of 25,915,765 people in United States. 42.1% are female, 57.9% are male, average age 41.5. Top regions: Michigan, California, Texas. Top brand affinities: CarGurus, Capital One, Google Maps, Indeed.com, Aaron Rodgers.

The average Detroit fan in United States is 41.5 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include CarGurus, Capital One, Google Maps, with strongest over-indexing on CarGurus (22.24× the country average). Demographically, the Detroit audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Detroit fans

Demographic split for Detroit audience in United States
MetricValue
Female42.1%
Male57.9%
Average age41.5
Estimated audience size25,915,765

Audience persona

The typical Detroit fan in United States is more male, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Detroit in United States
RegionReachAffinity
Michigan5,993,6058.84×
California2,413,6930.85×
Texas1,985,2550.89×
Florida1,684,9540.96×
New York1,529,8011.06×
Ohio1,236,2951.55×
Illinois1,193,3661.38×
Pennsylvania818,8750.94×
Georgia775,2870.97×
North Carolina665,3540.85×
Indiana612,7591.29×
Virginia592,8440.94×
New Jersey586,2030.89×
Arizona492,7830.93×
Massachusetts469,8150.92×
Tennessee467,3710.9×
Washington438,5410.84×
Wisconsin422,7451.08×
Maryland421,2800.95×
Missouri377,5240.9×
Minnesota366,0390.99×
Colorado342,8290.84×
Alabama321,5860.89×
South Carolina309,1990.79×
Kentucky302,8000.93×
Nevada301,7121.2×
Louisiana267,6680.8×
Oregon234,7120.79×
Oklahoma195,1490.68×
Iowa164,2910.77×
Kansas163,7140.8×
Utah159,1960.69×
Mississippi154,0240.72×
Arkansas144,6070.68×
Connecticut121,0610.47×
Washington, District of Columbia94,4061.21×
Nebraska90,7010.7×
New Mexico83,0370.64×
West Virginia78,3150.65×
Idaho75,0780.58×
Hawaii73,2490.66×
Maine67,0980.72×
New Hampshire62,7820.61×
Rhode Island57,5200.7×
Delaware50,5500.71×
Montana43,4500.6×
Alaska42,3930.76×
South Dakota37,3860.62×
North Dakota35,3550.66×
Vermont29,2110.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Detroit audience
BrandAffinityCategory
CarGurus22.24×Cars & Mobility
Capital One12.2×Business & Career
Google Maps9.69×Internet & Social Media
Indeed.com7.53×Business & Career
Aaron Rodgers10.92×Sports
AccuWeather10.63×Home & Garden
Circle K11.16×Shopping
Bruce Willis10.56×Movies & TV
Enterprise Rent-A-Car8.27×Cars & Mobility
DeviantArt9.3×Internet & Social Media
Beetlejuice5.93×Movies & TV
Diane Keaton7.01×Movies & TV
Google News6.56×News
Khan Academy9.19×Business & Career
Billy Bob Thornton9.44×Movies & TV
ICloud9.61×Technology & Electronics
Clint Eastwood9.16×Movies & TV
Blake Lively9.34×Movies & TV
Jason Momoa8.87×Movies & TV
Jeff Bezos10.48×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Detroit audience
TraitClusterScore
ExtroversionTHRILL1.26
Risk AppetiteTHRILL1.18
Early Adopter MentalityPOWER1.18
Need for SecurityCONSERVATISM1.16
PatriotismCONSERVATISM1.13
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Detroit
CountryShare
United States60.1%
Canada4.1%
United Kingdom4.1%

See Detroit audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Detroit have in United States?

Detroit has an estimated audience of 25,915,765 people in United States, concentrated in Michigan and California.

What is the gender split and age of Detroit fans?

42.1% of Detroit fans are female, 57.9% are male, with an average age of 41.5 years.

Which brands do Detroit fans like most?

Detroit fans show strongest brand affinity for CarGurus (22.24×), Capital One (12.2×), and Google Maps (9.69×) over the country average.

Where do Detroit fans live in United States?

Detroit fans in United States are most concentrated in Michigan (reach 5,993,605), California (reach 2,413,693), and Texas (reach 1,985,255). These three regions account for the largest share of the active audience.

What other brands do Detroit fans also like?

Beyond Detroit itself, the audience over-indexes on Capital One (12.2×), Google Maps (9.69×), Indeed.com (7.53×), and Aaron Rodgers (10.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.