Rascasse Audience Intelligence

Detroit Audience in United States

A data profile of the people who buy, follow and care about Detroit in United States — modelled from more than twelve digital signal sources. Detroit has an estimated audience of 25,915,765 people in United States.

#15among City in United States#61among POI in United States#104in Travel & Leisure

The average Detroit fan in United States is 41.5 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include Solar energy, FedEx, Vehicle insurance, with strongest over-indexing on Solar energy (3.14× the country average).

Demographically, the Detroit audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Detroit fan in United States is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Detroit profile in United States.

Audience size
25.9M
in United States
Gender
42.1%♀
57.9% male
Age
41.5
average years
Country rank
#1165
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Detroit fans

42.1% are female, 57.9% are male, average age 41.5.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Detroit audience in United States
MetricValue
Female42.1%
Male57.9%
Average age41.5
Estimated audience size25,915,765
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Detroit audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

60.1%

of the worldwide Detroit audience comes from United States.

Worldwide audience distribution share by country for Detroit
CountryShare
United States60.1%
Canada4.1%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Detroit audience in United States is strongest.

Fig. 05

Top regions by affinity

Detroit fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~6.5M10.19×
02Nevada~400K1.64×
03Ohio~1M1.48×
04Illinois~1M1.31×
05Indiana~600K1.26×
06Washington, District of Columbia~90K1.16×
07Wisconsin~400K1.04×
08New York~1.5M0.97×
09Florida~1.5M0.91×
10Georgia~700K0.91×
11Minnesota~300K0.91×
12Maryland~400K0.89×
13Kentucky~300K0.89×
14Pennsylvania~800K0.88×
15Virginia~600K0.88×
16Massachusetts~400K0.88×
17Arizona~400K0.85×
18Tennessee~400K0.85×
19Missouri~400K0.84×
20Texas~2M0.83×
21New Jersey~500K0.83×
22Alabama~300K0.83×
23Maine~80K0.83×
24Washington~400K0.81×
25Oregon~200K0.81×
26North Carolina~600K0.79×
27California~2M0.78×
28Alaska~40K0.78×
29Colorado~300K0.77×
30Kansas~200K0.77×
31South Carolina~300K0.76×
32Louisiana~300K0.76×
33Iowa~200K0.76×
34Mississippi~200K0.73×
35Nebraska~90K0.71×
36Rhode Island~60K0.71×
37Delaware~50K0.71×
38North Dakota~40K0.71×
39Vermont~30K0.70×
40Arkansas~100K0.69×
41West Virginia~80K0.68×
42Utah~200K0.66×
43Hawaii~70K0.66×
44South Dakota~40K0.66×
45Oklahoma~200K0.65×
46New Mexico~80K0.64×
47Montana~50K0.64×
48New Hampshire~60K0.63×
49Connecticut~200K0.60×
50Idaho~80K0.59×
Fig. 06

Affinity by region

Affinity by region — Detroit, United States
0.59×1.00×10.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Detroit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Detroit audience
#·InterestCategoryAffinity×
01Compact carCars & Mobility3.40×
02Solar energyHome & Garden3.14×
03Kia MotorsCars & Mobility3.14×
04MazdaCars & Mobility3.10×
05Lawn mowerHome & Garden2.78×
06Dump truckCars & Mobility2.77×
07Electric vehicleCars & Mobility2.76×
08TramCars & Mobility2.69×
09Renewable energyBusiness & Career2.54×
10CarGurusCars & Mobility2.47×
11Vehicle insuranceCars & Mobility2.44×
12FedExBusiness & Career2.42×
13InnovationBusiness & Career2.21×
14HondaCars & Mobility2.21×
15Real propertyHome & Garden2.14×
16LogisticsBusiness & Career2.00×
17NASDAQBusiness & Career1.96×
18United Parcel ServiceBusiness & Career1.80×
19Mortgage loansBusiness & Career1.70×
20Financial servicesBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Detroit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Detroit audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
Convenience OrientationPREMIUM1.42×
Family OrientationCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Detroit audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.83×
Pet OwnershipJOY0.85×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Detroit have in United States?

Detroit has an estimated audience of 25,915,765 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of Detroit fans?

42.1% of Detroit fans are female, 57.9% are male, with an average age of 41.5 years.

03

Which brands do Detroit fans like most?

Detroit fans show strongest brand affinity for Solar energy (3.14×), FedEx (2.42×), and Vehicle insurance (2.44×) over the country average.

04

Where do Detroit fans live in United States?

Detroit fans in United States are most concentrated in Michigan (reach ~6.5M), California (reach ~2M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Detroit fans also like?

Beyond Detroit itself, the audience over-indexes on FedEx (2.42×), Vehicle insurance (2.44×), CarGurus (2.47×), and Dump truck (2.77×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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