Detroit Audience in United States
Detroit has an estimated audience of 25,915,765 people in United States. 42.1% are female, 57.9% are male, average age 41.5. Top regions: Michigan, California, Texas. Top brand affinities: Goop, Governor of Michigan, Wok, Grinch, Israel.
The average Detroit fan in United States is 41.5 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (8.17× the country average). Demographically, the Detroit audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Detroit fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 41.5 |
| Estimated audience size | 25,915,765 |
Audience persona
The typical Detroit fan in United States is more male, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 5,993,605 | 8.84× |
| California | 2,413,693 | 0.85× |
| Texas | 1,985,255 | 0.89× |
| Florida | 1,684,954 | 0.96× |
| New York | 1,529,801 | 1.06× |
| Ohio | 1,236,295 | 1.55× |
| Illinois | 1,193,366 | 1.38× |
| Pennsylvania | 818,875 | 0.94× |
| Georgia | 775,287 | 0.97× |
| North Carolina | 665,354 | 0.85× |
| Indiana | 612,759 | 1.29× |
| Virginia | 592,844 | 0.94× |
| New Jersey | 586,203 | 0.89× |
| Arizona | 492,783 | 0.93× |
| Massachusetts | 469,815 | 0.92× |
| Tennessee | 467,371 | 0.9× |
| Washington | 438,541 | 0.84× |
| Wisconsin | 422,745 | 1.08× |
| Maryland | 421,280 | 0.95× |
| Missouri | 377,524 | 0.9× |
| Minnesota | 366,039 | 0.99× |
| Colorado | 342,829 | 0.84× |
| Alabama | 321,586 | 0.89× |
| South Carolina | 309,199 | 0.79× |
| Kentucky | 302,800 | 0.93× |
| Nevada | 301,712 | 1.2× |
| Louisiana | 267,668 | 0.8× |
| Oregon | 234,712 | 0.79× |
| Oklahoma | 195,149 | 0.68× |
| Iowa | 164,291 | 0.77× |
| Kansas | 163,714 | 0.8× |
| Utah | 159,196 | 0.69× |
| Mississippi | 154,024 | 0.72× |
| Arkansas | 144,607 | 0.68× |
| Connecticut | 121,061 | 0.47× |
| Washington, District of Columbia | 94,406 | 1.21× |
| Nebraska | 90,701 | 0.7× |
| New Mexico | 83,037 | 0.64× |
| West Virginia | 78,315 | 0.65× |
| Idaho | 75,078 | 0.58× |
| Hawaii | 73,249 | 0.66× |
| Maine | 67,098 | 0.72× |
| New Hampshire | 62,782 | 0.61× |
| Rhode Island | 57,520 | 0.7× |
| Delaware | 50,550 | 0.71× |
| Montana | 43,450 | 0.6× |
| Alaska | 42,393 | 0.76× |
| South Dakota | 37,386 | 0.62× |
| North Dakota | 35,355 | 0.66× |
| Vermont | 29,211 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 8.17× | Internet & Social Media |
| Governor of Michigan | 10.5× | Politics & Society |
| Wok | 8.12× | Food & Beverages |
| Grinch | 4.62× | Movies & TV |
| Israel | 2.37× | Travel & Leisure |
| Vocal harmony | 4.97× | Music & Radio |
| Hipster | 10.17× | Politics & Society |
| Google Home | 6.25× | Technology & Electronics |
| Hibachi | 7.22× | Food & Beverages |
| Grace Slick | 7.97× | Music & Radio |
| headspace | 8.31× | Health |
| Cherish (group) | 9.58× | Music & Radio |
| El Paso County, Colorado | 11.23× | Travel & Leisure |
| No Escape (1994 film) | 8.51× | Movies & TV |
| N1 road (South Africa) | 3.1× | Travel & Leisure |
| TV Fanatic | 7.5× | Movies & TV |
| Guitarist (magazine) | 7.81× | Music & Radio |
| Kikar HaShabbat | 10.43× | News |
| Gift registry | 7.88× | Kids & Family |
| Fairy godmother | 4.44× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.26 |
| Risk Appetite | THRILL | 1.18 |
| Early Adopter Mentality | POWER | 1.18 |
| Need for Security | CONSERVATISM | 1.16 |
| Patriotism | CONSERVATISM | 1.13 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.1% |
| Canada | 4.1% |
| United Kingdom | 4.1% |
See Detroit audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Detroit have in United States?
Detroit has an estimated audience of 25,915,765 people in United States, concentrated in Michigan and California.
What is the gender split and age of Detroit fans?
42.1% of Detroit fans are female, 57.9% are male, with an average age of 41.5 years.
Which brands do Detroit fans like most?
Detroit fans show strongest brand affinity for Goop (8.17×), Governor of Michigan (10.5×), and Wok (8.12×) over the country average.
Where do Detroit fans live in United States?
Detroit fans in United States are most concentrated in Michigan (reach 5,993,605), California (reach 2,413,693), and Texas (reach 1,985,255). These three regions account for the largest share of the active audience.
What other brands do Detroit fans also like?
Beyond Detroit itself, the audience over-indexes on Governor of Michigan (10.5×), Wok (8.12×), Grinch (4.62×), and Israel (2.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Detroit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.