Detroit Audience in Germany
Detroit has an estimated audience of 505,807 people in Germany. 29.1% are female, 70.9% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Haberler, Stradivarius, Birthday Gifts, Progressive rock.
The average Detroit fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Haberler, Stradivarius, with strongest over-indexing on Unique Gifts (1.95× the country average). Demographically, the Detroit audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Detroit fans
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 39.9 |
| Estimated audience size | 505,807 |
Audience persona
The typical Detroit fan in Germany is more male, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,423 | 1.12× |
| Bayern | 100,326 | 1.23× |
| Baden-Württemberg | 87,432 | 1.27× |
| Hessen | 50,850 | 1.32× |
| Niedersachsen | 50,056 | 1.02× |
| Berlin | 25,938 | 1.15× |
| Rheinland-Pfalz | 24,756 | 0.98× |
| Sachsen | 22,716 | 0.92× |
| Schleswig-Holstein | 15,873 | 0.87× |
| Brandenburg | 12,624 | 0.8× |
| Thüringen | 11,699 | 0.91× |
| Hamburg | 11,606 | 1.02× |
| Sachsen-Anhalt | 10,074 | 0.77× |
| Mecklenburg-Vorpommern | 6,760 | 0.7× |
| Saarland | 5,173 | 0.83× |
| Bremen | 4,733 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.95× | Shopping |
| Haberler | 1.76× | News |
| Stradivarius | 1.97× | Shopping |
| Birthday Gifts | 1.86× | Kids & Family |
| Progressive rock | 1.67× | Music & Radio |
| Urban horticulture | 1.79× | Home & Garden |
| Christmas Gift | 1.6× | Kids & Family |
| Graham Greene | 3.83× | Literature |
| JDSU | 2.77× | Business & Career |
| Este, Veneto | 2.07× | Travel & Leisure |
| KLIX (AM) | 2.07× | Music & Radio |
| Commercial mortgage | 1.58× | Business & Career |
| Kippah | 3.34× | Fashion & Accessoires |
| Ilford | 12.2× | Technology & Electronics |
| Keeper (password manager) | 2.74× | Technology & Electronics |
| Esra Erol | 3.54× | Movies & TV |
| Home Delivery | 1.73× | Food & Beverages |
| Icon (magazine) | 1.5× | Arts & Culture |
| Israeli cuisine | 3.46× | Food & Beverages |
| Medieval fantasy | 6.43× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.77 |
| Early Adopter Mentality | POWER | 1.67 |
| Quality Awareness | PREMIUM | 1.63 |
| Risk Appetite | THRILL | 1.59 |
| Travelling | THRILL | 1.45 |
| Sustainability | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.1% |
| Canada | 4.1% |
| United Kingdom | 4.1% |
See Detroit audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Detroit have in Germany?
Detroit has an estimated audience of 505,807 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Detroit fans?
29.1% of Detroit fans are female, 70.9% are male, with an average age of 39.9 years.
Which brands do Detroit fans like most?
Detroit fans show strongest brand affinity for Unique Gifts (1.95×), Haberler (1.76×), and Stradivarius (1.97×) over the country average.
Where do Detroit fans live in Germany?
Detroit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,423), Bayern (reach 100,326), and Baden-Württemberg (reach 87,432). These three regions account for the largest share of the active audience.
What other brands do Detroit fans also like?
Beyond Detroit itself, the audience over-indexes on Haberler (1.76×), Stradivarius (1.97×), Birthday Gifts (1.86×), and Progressive rock (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Detroit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.