Rascasse Audience Intelligence

Detroit Audience in Germany

A data profile of the people who buy, follow and care about Detroit in Germany — modelled from more than twelve digital signal sources. Detroit has an estimated audience of 505,807 people in Germany.

#211among City in Germany#978among POI in Germany#907in Travel & Leisure

The average Detroit fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kat Dennings, Sam Elliott, Jessica Biel, with strongest over-indexing on Kat Dennings (36.47× the country average).

Demographically, the Detroit audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Detroit fan in Germany is more male, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Kat Dennings.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Detroit profile in Germany.

Audience size
506K
in Germany
Gender
29.1%♀
70.9% male
Age
39.9
average years
Country rank
#11625
POI in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Detroit fans

29.1% are female, 70.9% are male, average age 39.9.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Detroit audience in Germany
MetricValue
Female29.1%
Male70.9%
Average age39.9
Estimated audience size505,807
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Detroit audience in Germany
Age bracketShare%
16-1919%
20-2917%
30-3920%
40-4923%
50+21%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Detroit audience comes from Germany.

Worldwide audience distribution share by country for Detroit
CountryShare
United States60.1%
Canada4.1%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Detroit audience in Germany is strongest.

Fig. 05

Top regions by affinity

Detroit fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~90K1.35×
02Hessen~50K1.29×
03Bayern~100K1.20×
04Bremen~5K1.10×
05Nordrhein-Westfalen~100K1.09×
06Berlin~20K1.09×
07Niedersachsen~50K1.00×
08Hamburg~10K0.99×
09Rheinland-Pfalz~20K0.97×
10Thüringen~10K0.94×
11Sachsen~20K0.91×
12Saarland~6K0.90×
13Schleswig-Holstein~20K0.87×
14Brandenburg~10K0.82×
15Sachsen-Anhalt~10K0.80×
16Mecklenburg-Vorpommern~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Detroit, Germany
0.75×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Detroit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Detroit audience
#·InterestCategoryAffinity×
01Kat DenningsMovies & TV36.47×
02IndyCarSports34.06×
03Sam ElliottMovies & TV32.70×
04Jessica BielMovies & TV20.00×
05North KoreaTravel & Leisure12.74×
06Stefan ZweigLiterature10.71×
07Nick CaveMusic & Radio7.99×
08Subcompact carCars & Mobility5.87×
09HovercraftCars & Mobility4.73×
10Office suppliesBusiness & Career3.90×
11ReggaetonMusic & Radio3.55×
12MSNNews2.41×
13TransfermarktSports2.37×
14HugendubelShopping2.16×
15NatureHome & Garden1.95×
16FRITZ!BoxTechnology & Electronics1.85×
17Müller (company)Food & Beverages1.75×
18TagesschauMovies & TV1.74×
19HornbachShopping1.58×
20Netto Marken-DiscountShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Detroit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Detroit audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.34×
Risk AppetiteTHRILL1.80×
ExtroversionTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Detroit audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
CreativityOPEN0.71×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Detroit have in Germany?

Detroit has an estimated audience of 505,807 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Detroit fans?

29.1% of Detroit fans are female, 70.9% are male, with an average age of 39.9 years.

03

Which brands do Detroit fans like most?

Detroit fans show strongest brand affinity for Kat Dennings (36.47×), Sam Elliott (32.7×), and Jessica Biel (20×) over the country average.

04

Where do Detroit fans live in Germany?

Detroit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Detroit fans also like?

Beyond Detroit itself, the audience over-indexes on Sam Elliott (32.7×), Jessica Biel (20×), IndyCar (34.06×), and North Korea (12.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Detroit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Detroit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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