Rascasse Audience Intelligence

Midwestern United States Audience in United States

A data profile of the people who buy, follow and care about Midwestern United States in United States — modelled from more than twelve digital signal sources. Midwestern United States has an estimated audience of 44,285,187 people in United States.

#7among Region in United States#15among POI in United States#33in Travel & Leisure

The average Midwestern United States fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Subway, Renewable energy, with strongest over-indexing on Pizza Hut (2.07× the country average).

Demographically, the Midwestern United States audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Midwestern United States fan in United States is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Midwestern United States profile in United States.

Audience size
44.3M
in United States
Gender
52.8%♀
47.2% male
Age
42.6
average years
Country rank
#494
POI in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Midwestern United States fans

52.8% are female, 47.2% are male, average age 42.6.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Midwestern United States audience in United States
MetricValue
Female52.8%
Male47.2%
Average age42.6
Estimated audience size44,285,187
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Midwestern United States audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4923%
50+29%
Fig. 04

Worldwide distribution

82.3%

of the worldwide Midwestern United States audience comes from United States.

Worldwide audience distribution share by country for Midwestern United States
CountryShare
United States82.3%
Canada2.5%
United Kingdom2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Midwestern United States audience in United States is strongest.

Fig. 05

Top regions by affinity

Midwestern United States fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~200K1.69×
02Indiana~1.5M1.67×
03North Dakota~100K1.52×
04Iowa~500K1.44×
05Nebraska~300K1.42×
06Illinois~2M1.38×
07Michigan~1.5M1.35×
08Kansas~500K1.35×
09Ohio~2M1.34×
10Missouri~900K1.33×
11Wisconsin~900K1.31×
12Minnesota~800K1.31×
13Oklahoma~600K1.15×
14Wyoming~70K1.13×
15Kentucky~600K1.05×
16Colorado~700K1.04×
17Arkansas~400K1.01×
18Mississippi~400K1.01×
19Utah~400K0.99×
20Montana~100K0.97×
21West Virginia~200K0.96×
22Washington, District of Columbia~100K0.96×
23Virginia~1M0.95×
24Nevada~400K0.92×
25Alaska~90K0.92×
26Arizona~800K0.91×
27Tennessee~800K0.89×
28Idaho~200K0.89×
29Pennsylvania~1.5M0.86×
30Hawaii~200K0.86×
31California~4M0.83×
32Texas~3M0.83×
33North Carolina~1M0.83×
34Georgia~1M0.82×
35Maryland~600K0.82×
36Massachusetts~700K0.81×
37Alabama~500K0.81×
38New Mexico~200K0.81×
39Washington~700K0.80×
40Louisiana~500K0.80×
41Connecticut~400K0.80×
42Rhode Island~100K0.80×
43Florida~2.5M0.78×
44South Carolina~500K0.78×
45Maine~100K0.78×
46Delaware~100K0.78×
47New Jersey~900K0.77×
48Oregon~400K0.77×
49New Hampshire~100K0.76×
50New York~1.5M0.71×
Fig. 06

Affinity by region

Affinity by region — Midwestern United States, United States
0.71×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Midwestern United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Midwestern United States audience
#·InterestCategoryAffinity×
01Renewable energyBusiness & Career3.02×
02Weather forecastingHome & Garden3.02×
03Sustainable energyHome & Garden2.76×
04FedExBusiness & Career2.59×
05Real propertyHome & Garden2.29×
06Solar energyHome & Garden2.14×
07SubwayFood & Beverages2.13×
08Pizza HutFood & Beverages2.07×
09Mortgage loansBusiness & Career1.95×
10Made in USABusiness & Career1.93×
11Discount storesShopping1.86×
12McDonald'sFood & Beverages1.80×
13RedditInternet & Social Media1.66×
14Domino's PizzaFood & Beverages1.61×
15PinterestInternet & Social Media1.60×
16GeneticsKids & Family1.56×
17MSNNews1.55×
18Burger KingFood & Beverages1.55×
19Shopping mallsShopping1.55×
20LivestockPets & Animals1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Midwestern United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Midwestern United States audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.77×
Community OrientationOPEN1.49×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Midwestern United States audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Luxury OrientationPREMIUM0.80×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Midwestern United States have in United States?

Midwestern United States has an estimated audience of 44,285,187 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Midwestern United States fans?

52.8% of Midwestern United States fans are female, 47.2% are male, with an average age of 42.6 years.

03

Which brands do Midwestern United States fans like most?

Midwestern United States fans show strongest brand affinity for Pizza Hut (2.07×), Subway (2.13×), and Renewable energy (3.02×) over the country average.

04

Where do Midwestern United States fans live in United States?

Midwestern United States fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Midwestern United States fans also like?

Beyond Midwestern United States itself, the audience over-indexes on Subway (2.13×), Renewable energy (3.02×), FedEx (2.59×), and Pinterest (1.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Midwestern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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