Midwestern United States Audience in United States

Midwestern United States logo

Midwestern United States has an estimated audience of 44,285,187 people in United States. 52.8% are female, 47.2% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Israel, Jeep Wagoneer, Jesse Plemons, Nebraska Cornhuskers football, Noodle (Gorillaz).

The average Midwestern United States fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Jeep Wagoneer, Jesse Plemons, with strongest over-indexing on Israel (2.88× the country average). Demographically, the Midwestern United States audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Midwestern United States fans

Demographic split for Midwestern United States audience in United States
MetricValue
Female52.8%
Male47.2%
Average age42.6
Estimated audience size44,285,187

Audience persona

The typical Midwestern United States fan in United States is balanced, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Midwestern United States in United States
RegionReachAffinity
California4,358,1880.89×
Texas3,244,6810.85×
Florida2,531,9540.84×
Illinois2,132,4031.45×
Ohio1,920,2601.41×
New York1,908,6140.77×
Michigan1,659,7191.43×
Indiana1,380,7411.71×
Pennsylvania1,235,4110.83×
Georgia1,183,4680.87×
North Carolina1,147,7770.86×
Virginia996,8260.92×
Missouri963,9191.35×
Wisconsin899,2601.35×
Minnesota851,4201.34×
Tennessee847,3210.95×
New Jersey842,2350.75×
Arizona827,2370.91×
Colorado774,0941.11×
Washington741,5020.83×
Massachusetts735,8660.84×
Maryland627,0590.82×
Kentucky595,0681.07×
Oklahoma553,5211.13×
Iowa514,9181.41×
South Carolina502,7510.75×
Alabama477,5290.77×
Kansas476,0561.36×
Louisiana447,0320.78×
Utah424,5411.07×
Oregon407,0720.8×
Nevada385,2970.9×
Arkansas371,0801.02×
Connecticut352,2500.79×
Mississippi340,9420.93×
Nebraska326,7961.47×
Idaho187,7450.85×
West Virginia185,3540.9×
New Mexico172,5050.78×
South Dakota169,5841.66×
Hawaii156,9880.82×
North Dakota136,4211.5×
Washington, District of Columbia135,8361.02×
New Hampshire118,7860.68×
Montana117,6030.96×
Maine101,6160.64×
Rhode Island95,3750.68×
Delaware80,8960.66×
Alaska77,4660.82×
Wyoming69,6311.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Midwestern United States audience
BrandAffinityCategory
Israel2.88×Travel & Leisure
Jeep Wagoneer4.06×Cars & Mobility
Jesse Plemons1.65×Movies & TV
Nebraska Cornhuskers football1.59×Sports
Noodle (Gorillaz)1.53×Music & Radio
Jeep Grand Cherokee (WJ)2.59×Cars & Mobility
Steampunk1.81×Fashion & Accessoires
Home staging1.93×Home & Garden
Kodiak, Alaska2.98×Travel & Leisure
Glossier1.82×Beauty & Wellness
Nipsey Hussle1.98×Music & Radio
Notre Dame Fighting Irish women's basketball3.34×Sports
Hocus Pocus1.54×Movies & TV
Charlamagne Tha God3.01×Movies & TV
JamBase3.48×Music & Radio
JibJab1.58×Internet & Social Media
Keeper (password manager)1.73×Technology & Electronics
Strategic human resource planning2.44×Business & Career
Insomnia1.55×Health
Hayward, California2.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Midwestern United States audience
TraitClusterScore
Community OrientationOPEN1.22
ExtroversionTHRILL1.21
Convenience OrientationPREMIUM1.04
Social Media UsageJOY1.03
Family OrientationCONSERVATISM1.01
Price SensitivityPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Midwestern United States
CountryShare
United States82.3%
Canada2.5%
United Kingdom2.1%

See Midwestern United States audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Midwestern United States have in United States?

Midwestern United States has an estimated audience of 44,285,187 people in United States, concentrated in California and Texas.

What is the gender split and age of Midwestern United States fans?

52.8% of Midwestern United States fans are female, 47.2% are male, with an average age of 42.6 years.

Which brands do Midwestern United States fans like most?

Midwestern United States fans show strongest brand affinity for Israel (2.88×), Jeep Wagoneer (4.06×), and Jesse Plemons (1.65×) over the country average.

Where do Midwestern United States fans live in United States?

Midwestern United States fans in United States are most concentrated in California (reach 4,358,188), Texas (reach 3,244,681), and Florida (reach 2,531,954). These three regions account for the largest share of the active audience.

What other brands do Midwestern United States fans also like?

Beyond Midwestern United States itself, the audience over-indexes on Jeep Wagoneer (4.06×), Jesse Plemons (1.65×), Nebraska Cornhuskers football (1.59×), and Noodle (Gorillaz) (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Midwestern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.