Rascasse Audience Intelligence

Michigan Audience in United States

A data profile of the people who buy, follow and care about Michigan in United States — modelled from more than twelve digital signal sources. Michigan has an estimated audience of 34,468,712 people in United States.

#13among Region in United States#29among POI in United States#56in Travel & Leisure

The average Michigan fan in United States is 43.2 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include Real property, Solar energy, Sustainable energy, with strongest over-indexing on Real property (2.39× the country average).

Demographically, the Michigan audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michigan fan in United States is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michigan profile in United States.

Audience size
34.5M
in United States
Gender
48.1%♀
51.9% male
Age
43.2
average years
Country rank
#738
POI in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michigan fans

48.1% are female, 51.9% are male, average age 43.2.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Michigan audience in United States
MetricValue
Female48.1%
Male51.9%
Average age43.2
Estimated audience size34,468,712
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Michigan audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

68.5%

of the worldwide Michigan audience comes from United States.

Worldwide audience distribution share by country for Michigan
CountryShare
United States68.5%
Canada4.6%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michigan audience in United States is strongest.

Fig. 05

Top regions by affinity

Michigan fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~6.5M7.96×
02Indiana~1M1.70×
03Ohio~2M1.66×
04Illinois~1.5M1.38×
05Wisconsin~600K1.12×
06Iowa~300K1.06×
07Kentucky~500K1.05×
08Washington, District of Columbia~100K0.97×
09Nebraska~200K0.96×
10North Dakota~70K0.94×
11Missouri~500K0.90×
12Minnesota~400K0.90×
13Florida~2M0.89×
14Arizona~600K0.89×
15Tennessee~600K0.89×
16Alabama~400K0.89×
17Virginia~700K0.86×
18Kansas~200K0.86×
19Alaska~60K0.86×
20New York~1.5M0.84×
21Pennsylvania~1M0.84×
22Georgia~900K0.84×
23North Carolina~900K0.84×
24Colorado~500K0.84×
25South Dakota~70K0.83×
26Utah~300K0.82×
27West Virginia~100K0.81×
28Texas~2.5M0.79×
29Massachusetts~500K0.79×
30Maryland~500K0.79×
31South Carolina~400K0.79×
32Connecticut~300K0.79×
33New Jersey~700K0.78×
34Montana~70K0.78×
35Oklahoma~300K0.77×
36Arkansas~200K0.77×
37Maine~90K0.77×
38Washington~500K0.76×
39Vermont~50K0.76×
40Nevada~200K0.74×
41California~2.5M0.72×
42Idaho~100K0.72×
43Oregon~300K0.71×
44Mississippi~200K0.71×
45New Hampshire~100K0.71×
46New Mexico~100K0.70×
47Hawaii~100K0.70×
48Louisiana~300K0.69×
49Rhode Island~70K0.68×
50Delaware~60K0.66×
Fig. 06

Affinity by region

Affinity by region — Michigan, United States
0.66×1.00×7.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michigan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michigan audience
#·InterestCategoryAffinity×
01Compact carCars & Mobility3.14×
02Sustainable energyHome & Garden2.69×
03Solar energyHome & Garden2.46×
04Real propertyHome & Garden2.39×
05Renewable energyBusiness & Career2.19×
06CarGurusCars & Mobility2.12×
07Dump truckCars & Mobility2.12×
08FedExBusiness & Career2.05×
09NASDAQBusiness & Career1.95×
10Made in USABusiness & Career1.94×
11FundraisingBusiness & Career1.88×
12InnovationBusiness & Career1.83×
13CBS SportsMovies & TV1.73×
14Ace HardwareHome & Garden1.63×
15LodgingTravel & Leisure1.63×
16GeneticsKids & Family1.59×
17WeatherHome & Garden1.56×
18Mortgage loansBusiness & Career1.53×
19LivestockPets & Animals1.51×
20Fox News ChannelMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michigan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michigan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Convenience OrientationPREMIUM1.45×
Community OrientationOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michigan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Healthy LifestyleBALANCE0.86×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michigan have in United States?

Michigan has an estimated audience of 34,468,712 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of Michigan fans?

48.1% of Michigan fans are female, 51.9% are male, with an average age of 43.2 years.

03

Which brands do Michigan fans like most?

Michigan fans show strongest brand affinity for Real property (2.39×), Solar energy (2.46×), and Sustainable energy (2.69×) over the country average.

04

Where do Michigan fans live in United States?

Michigan fans in United States are most concentrated in Michigan (reach ~6.5M), California (reach ~2.5M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Michigan fans also like?

Beyond Michigan itself, the audience over-indexes on Solar energy (2.46×), Sustainable energy (2.69×), FedEx (2.05×), and Livestock (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Michigan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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