Michigan Audience in United States

Michigan logo

Michigan has an estimated audience of 34,468,712 people in United States. 48.1% are female, 51.9% are male, average age 43.2. Top regions: Michigan, California, Texas. Top brand affinities: Israel, N1 road (South Africa), MK, Jeep Wagoneer, Acoustic music.

The average Michigan fan in United States is 43.2 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include Israel, N1 road (South Africa), MK, with strongest over-indexing on Israel (2.3× the country average). Demographically, the Michigan audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Michigan fans

Demographic split for Michigan audience in United States
MetricValue
Female48.1%
Male51.9%
Average age43.2
Estimated audience size34,468,712

Audience persona

The typical Michigan fan in United States is balanced, around 43.2 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Michigan in United States
RegionReachAffinity
Michigan6,570,0008.32×
California2,882,0790.76×
Texas2,448,0410.83×
Florida2,231,5140.96×
Ohio1,874,9071.77×
New York1,746,9770.91×
Illinois1,649,6741.44×
Indiana1,090,3781.73×
Pennsylvania994,0100.86×
Georgia917,2230.86×
North Carolina870,7980.84×
Virginia740,2340.88×
Arizona677,4250.96×
New Jersey676,9970.77×
Tennessee619,0840.9×
Wisconsin570,2221.1×
Washington549,4950.79×
Massachusetts537,7670.79×
Missouri483,7890.87×
Maryland475,0940.8×
Colorado472,7250.87×
Alabama455,4460.95×
Kentucky451,8571.05×
Minnesota445,9630.9×
South Carolina408,9830.79×
Louisiana302,5390.68×
Oregon294,0180.74×
Iowa278,4710.98×
Oklahoma274,6950.72×
Connecticut269,3580.78×
Nevada249,0950.75×
Utah231,7610.75×
Arkansas210,6650.74×
Kansas207,2250.76×
Mississippi189,7060.67×
Nebraska143,9100.83×
West Virginia123,6730.77×
New Mexico116,7210.68×
Idaho116,5010.67×
Washington, District of Columbia102,9500.99×
Hawaii101,9710.69×
New Hampshire90,6360.67×
Maine87,4670.71×
Rhode Island72,0930.66×
Montana71,6880.75×
Alaska60,5300.82×
Delaware59,5130.63×
North Dakota57,3610.81×
South Dakota57,0980.72×
Vermont43,0410.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michigan audience
BrandAffinityCategory
Israel2.3×Travel & Leisure
N1 road (South Africa)3.08×Travel & Leisure
MK2.17×Music & Radio
Jeep Wagoneer2.86×Cars & Mobility
Acoustic music2.01×Music & Radio
Noodle (Gorillaz)1.52×Music & Radio
Urban horticulture1.52×Home & Garden
Notre Dame Fighting Irish football2.06×Sports
Northrop Grumman2.41×Business & Career
Home staging1.96×Home & Garden
Atkins diet1.7×Health
Naomi Scott1.81×Movies & TV
Naperville, Illinois2.44×Travel & Leisure
Keeper (password manager)1.93×Technology & Electronics
Keith Stanfield1.93×Movies & TV
Jeep Grand Cherokee (WJ)1.79×Cars & Mobility
County council1.55×Politics & Society
Jack Skellington1.97×Movies & TV
Notre Dame Fighting Irish women's basketball2.68×Sports
Primos Hunting5.72×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michigan audience
TraitClusterScore
ExtroversionTHRILL1.28
Early Adopter MentalityPOWER1.26
Quality AwarenessPREMIUM1.09
Community OrientationOPEN1.08
Family OrientationCONSERVATISM1.08
Convenience OrientationPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Michigan
CountryShare
United States68.6%
Canada4.6%
United Kingdom2.6%

See Michigan audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Michigan have in United States?

Michigan has an estimated audience of 34,468,712 people in United States, concentrated in Michigan and California.

What is the gender split and age of Michigan fans?

48.1% of Michigan fans are female, 51.9% are male, with an average age of 43.2 years.

Which brands do Michigan fans like most?

Michigan fans show strongest brand affinity for Israel (2.3×), N1 road (South Africa) (3.08×), and MK (2.17×) over the country average.

Where do Michigan fans live in United States?

Michigan fans in United States are most concentrated in Michigan (reach 6,570,000), California (reach 2,882,079), and Texas (reach 2,448,041). These three regions account for the largest share of the active audience.

What other brands do Michigan fans also like?

Beyond Michigan itself, the audience over-indexes on N1 road (South Africa) (3.08×), MK (2.17×), Jeep Wagoneer (2.86×), and Acoustic music (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.