Michigan Audience in United States

Michigan has an estimated audience of 34,468,712 people in United States. 48.1% are female, 51.9% are male, average age 43.2. Top regions: Michigan, California, Texas. Top brand affinities: MSN, Hobby Lobby, Staples (Canada), Nature, Houston Astros.

The average Michigan fan in United States is 43.2 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include MSN, Hobby Lobby, Staples (Canada), with strongest over-indexing on MSN (2.56× the country average). Demographically, the Michigan audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Michigan fans

Demographic split for Michigan audience in United States
MetricValue
Female48.1%
Male51.9%
Average age43.2
Estimated audience size34,468,712

Audience persona

The typical Michigan fan in United States is balanced, around 43.2 years old, with strong Extroversion tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Michigan in United States
RegionReachAffinity
Michigan6,570,0008.32×
California2,882,0790.76×
Texas2,448,0410.83×
Florida2,231,5140.96×
Ohio1,874,9071.77×
New York1,746,9770.91×
Illinois1,649,6741.44×
Indiana1,090,3781.73×
Pennsylvania994,0100.86×
Georgia917,2230.86×
North Carolina870,7980.84×
Virginia740,2340.88×
Arizona677,4250.96×
New Jersey676,9970.77×
Tennessee619,0840.9×
Wisconsin570,2221.1×
Washington549,4950.79×
Massachusetts537,7670.79×
Missouri483,7890.87×
Maryland475,0940.8×
Colorado472,7250.87×
Alabama455,4460.95×
Kentucky451,8571.05×
Minnesota445,9630.9×
South Carolina408,9830.79×
Louisiana302,5390.68×
Oregon294,0180.74×
Iowa278,4710.98×
Oklahoma274,6950.72×
Connecticut269,3580.78×
Nevada249,0950.75×
Utah231,7610.75×
Arkansas210,6650.74×
Kansas207,2250.76×
Mississippi189,7060.67×
Nebraska143,9100.83×
West Virginia123,6730.77×
New Mexico116,7210.68×
Idaho116,5010.67×
Washington, District of Columbia102,9500.99×
Hawaii101,9710.69×
New Hampshire90,6360.67×
Maine87,4670.71×
Rhode Island72,0930.66×
Montana71,6880.75×
Alaska60,5300.82×
Delaware59,5130.63×
North Dakota57,3610.81×
South Dakota57,0980.72×
Vermont43,0410.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michigan audience
BrandAffinityCategory
MSN2.56×News
Hobby Lobby2.03×Home & Garden
Staples (Canada)2.67×Business & Career
Nature1.52×Home & Garden
Houston Astros3.88×Sports
Aldi1.8×Shopping
Best Buy1.78×Shopping
Aubrey Plaza5.27×Movies & TV
Jack Black5.08×Movies & TV
Taco Bell1.72×Food & Beverages
Great Clips2.53×Beauty & Wellness
Bars1.54×Travel & Leisure
Dentistry2.13×Business & Career
Livestock1.6×Pets & Animals
AutoZone1.56×Cars & Mobility
Weather1.75×Home & Garden
Made in USA2.26×Business & Career
southwest airlines2.05×Travel & Leisure
Tractor Supply Company2.41×Shopping
Customer service1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michigan audience
TraitClusterScore
ExtroversionTHRILL1.28
Early Adopter MentalityPOWER1.26
Quality AwarenessPREMIUM1.09
Community OrientationOPEN1.08
Family OrientationCONSERVATISM1.08
Convenience OrientationPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Michigan
CountryShare
United States68.6%
Canada4.6%
United Kingdom2.6%

See Michigan audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Michigan have in United States?

Michigan has an estimated audience of 34,468,712 people in United States, concentrated in Michigan and California.

What is the gender split and age of Michigan fans?

48.1% of Michigan fans are female, 51.9% are male, with an average age of 43.2 years.

Which brands do Michigan fans like most?

Michigan fans show strongest brand affinity for MSN (2.56×), Hobby Lobby (2.03×), and Staples (Canada) (2.67×) over the country average.

Where do Michigan fans live in United States?

Michigan fans in United States are most concentrated in Michigan (reach 6,570,000), California (reach 2,882,079), and Texas (reach 2,448,041). These three regions account for the largest share of the active audience.

What other brands do Michigan fans also like?

Beyond Michigan itself, the audience over-indexes on Hobby Lobby (2.03×), Staples (Canada) (2.67×), Nature (1.52×), and Houston Astros (3.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.