Rascasse Audience Intelligence

Michigan Audience in Germany

A data profile of the people who buy, follow and care about Michigan in Germany — modelled from more than twelve digital signal sources. Michigan has an estimated audience of 486,023 people in Germany.

#115among Region in Germany#1016among POI in Germany#938in Travel & Leisure

The average Michigan fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include North Korea, Dominican Republic, Tagesschau, with strongest over-indexing on North Korea (13.46× the country average).

Demographically, the Michigan audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Michigan fan in Germany is more male, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for North Korea.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michigan profile in Germany.

Audience size
486K
in Germany
Gender
39.2%♀
60.8% male
Age
40.7
average years
Country rank
#12024
POI in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michigan fans

39.2% are female, 60.8% are male, average age 40.7.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Michigan audience in Germany
MetricValue
Female39.2%
Male60.8%
Average age40.7
Estimated audience size486,023
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Michigan audience in Germany
Age bracketShare%
16-1918%
20-2916%
30-3920%
40-4925%
50+22%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Michigan audience comes from Germany.

Worldwide audience distribution share by country for Michigan
CountryShare
United States68.5%
Canada4.6%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michigan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Michigan fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.15×
02Baden-Württemberg~80K1.14×
03Bayern~90K1.10×
04Rheinland-Pfalz~30K1.07×
05Bremen~4K1.07×
06Nordrhein-Westfalen~100K1.05×
07Berlin~20K1.03×
08Niedersachsen~50K0.99×
09Sachsen~20K0.99×
10Schleswig-Holstein~20K0.98×
11Hamburg~10K0.98×
12Thüringen~10K0.97×
13Brandenburg~10K0.95×
14Sachsen-Anhalt~10K0.94×
15Mecklenburg-Vorpommern~8K0.90×
16Saarland~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Michigan, Germany
0.79×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michigan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michigan audience
#·InterestCategoryAffinity×
01Zachary QuintoMovies & TV20.00×
02SmuleMusic & Radio20.00×
03Alfa Romeo SpiderCars & Mobility20.00×
04The Place Beyond the PinesMovies & TV19.64×
05ColetteLiterature18.06×
06Roman WeidenfellerSports17.70×
07North KoreaTravel & Leisure13.46×
08UniFiTechnology & Electronics9.91×
09Dominican RepublicTravel & Leisure9.89×
10HertzCars & Mobility7.55×
11Google PhotosTechnology & Electronics5.22×
12Adventure parkKids & Family4.78×
13Jason MomoaMovies & TV3.32×
14SatireLiterature2.73×
15TransfermarktSports2.16×
16SupermanMovies & TV1.98×
17TagesschauMovies & TV1.85×
18TattoosFashion & Accessoires1.80×
19RedditInternet & Social Media1.76×
20Netto Marken-DiscountShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michigan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michigan audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.09×
Risk AppetiteTHRILL1.71×
ExtroversionTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michigan audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
Sports ActivityPOWER0.86×
Family OrientationCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michigan have in Germany?

Michigan has an estimated audience of 486,023 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Michigan fans?

39.2% of Michigan fans are female, 60.8% are male, with an average age of 40.7 years.

03

Which brands do Michigan fans like most?

Michigan fans show strongest brand affinity for North Korea (13.46×), Dominican Republic (9.89×), and Tagesschau (1.85×) over the country average.

04

Where do Michigan fans live in Germany?

Michigan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Michigan fans also like?

Beyond Michigan itself, the audience over-indexes on Dominican Republic (9.89×), Tagesschau (1.85×), Zachary Quinto (20×), and Hertz (7.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Michigan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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