Michigan Audience in Germany
Michigan has an estimated audience of 486,023 people in Germany. 39.2% are female, 60.8% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Totally Spies!, Elgato Gaming, Medieval fantasy, Unique Gifts, Este, Veneto.
The average Michigan fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Totally Spies!, Elgato Gaming, Medieval fantasy, with strongest over-indexing on Totally Spies! (20× the country average). Demographically, the Michigan audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Michigan fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 40.7 |
| Estimated audience size | 486,023 |
Audience persona
The typical Michigan fan in Germany is more male, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Totally Spies!.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,509 | 1.1× |
| Bayern | 90,921 | 1.16× |
| Baden-Württemberg | 79,672 | 1.2× |
| Niedersachsen | 47,058 | 1× |
| Hessen | 44,995 | 1.21× |
| Rheinland-Pfalz | 25,896 | 1.06× |
| Berlin | 24,395 | 1.12× |
| Sachsen | 23,209 | 0.97× |
| Schleswig-Holstein | 17,255 | 0.99× |
| Brandenburg | 14,049 | 0.93× |
| Thüringen | 11,194 | 0.9× |
| Hamburg | 11,004 | 1× |
| Sachsen-Anhalt | 10,818 | 0.86× |
| Mecklenburg-Vorpommern | 7,864 | 0.85× |
| Bremen | 4,482 | 1.08× |
| Saarland | 3,321 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Totally Spies! | 20× | Movies & TV |
| Elgato Gaming | 13.57× | Games |
| Medieval fantasy | 14.61× | Literature |
| Unique Gifts | 1.76× | Shopping |
| Este, Veneto | 2.95× | Travel & Leisure |
| Birthday Gifts | 1.68× | Kids & Family |
| Urban horticulture | 1.58× | Home & Garden |
| JDSU | 2.81× | Business & Career |
| Commercial mortgage | 1.64× | Business & Career |
| Hypertext | 2.35× | Technology & Electronics |
| Buying a House | 4.77× | Home & Garden |
| Slipper lobster | 15.03× | Pets & Animals |
| Graham Greene | 3.25× | Literature |
| Jaguar F-Pace | 4.5× | Cars & Mobility |
| Captain Fantastic (film) | 6.28× | Movies & TV |
| Esra Erol | 3.7× | Movies & TV |
| Kamado | 20× | Home & Garden |
| Business English | 1.72× | Business & Career |
| Nationality | 1.82× | Politics & Society |
| Buying and Selling Real Estate | 4.29× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.89 |
| Risk Appetite | THRILL | 1.63 |
| Pet Ownership | JOY | 1.61 |
| Early Adopter Mentality | POWER | 1.59 |
| Quality Awareness | PREMIUM | 1.56 |
| Community Orientation | OPEN | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.6% |
| Canada | 4.6% |
| United Kingdom | 2.6% |
See Michigan audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Michigan have in Germany?
Michigan has an estimated audience of 486,023 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Michigan fans?
39.2% of Michigan fans are female, 60.8% are male, with an average age of 40.7 years.
Which brands do Michigan fans like most?
Michigan fans show strongest brand affinity for Totally Spies! (20×), Elgato Gaming (13.57×), and Medieval fantasy (14.61×) over the country average.
Where do Michigan fans live in Germany?
Michigan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,509), Bayern (reach 90,921), and Baden-Württemberg (reach 79,672). These three regions account for the largest share of the active audience.
What other brands do Michigan fans also like?
Beyond Michigan itself, the audience over-indexes on Elgato Gaming (13.57×), Medieval fantasy (14.61×), Unique Gifts (1.76×), and Este, Veneto (2.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.