Rascasse Audience Intelligence

Lake Michigan Audience in United States

A data profile of the people who buy, follow and care about Lake Michigan in United States — modelled from more than twelve digital signal sources. Lake Michigan has an estimated audience of 5,970,640 people in United States.

#1among Lake in United States#385among POI in United States#485in Travel & Leisure

The average Lake Michigan fan in United States is 43.5 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Michigan, Wisconsin.

Top brand affinities include Wisconsin, Michigan Lottery, Milwaukee Brewers, with strongest over-indexing on Wisconsin (3.72× the country average).

Demographically, the Lake Michigan audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lake Michigan fan in United States is more female, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Wisconsin.

Category: Travel & Leisure · Type: POI · Subtype: Lake

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lake Michigan profile in United States.

Audience size
6M
in United States
Gender
56.7%♀
43.3% male
Age
43.5
average years
Country rank
#5728
POI in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lake Michigan fans

56.7% are female, 43.3% are male, average age 43.5.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Lake Michigan audience in United States
MetricValue
Female56.7%
Male43.3%
Average age43.5
Estimated audience size5,970,640
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Lake Michigan audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

77.8%

of the worldwide Lake Michigan audience comes from United States.

Worldwide audience distribution share by country for Lake Michigan
CountryShare
United States77.8%
United Kingdom2.4%
Canada2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lake Michigan audience in United States is strongest.

Fig. 05

Top regions by affinity

Lake Michigan fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~1.5M7.80×
02Michigan~1M6.93×
03Wisconsin~500K5.85×
04Indiana~300K2.89×
05Ohio~200K1.03×
06Kentucky~70K1.00×
07Iowa~50K1.00×
08Missouri~90K0.94×
09Nebraska~20K0.79×
10Minnesota~70K0.78×
11Kansas~40K0.77×
12South Dakota~10K0.73×
13North Dakota~9K0.73×
14Alaska~9K0.71×
15Vermont~7K0.70×
16West Virginia~20K0.69×
17Arkansas~30K0.68×
18Oklahoma~40K0.65×
19Montana~10K0.65×
20Delaware~10K0.65×
21Rhode Island~10K0.63×
22New Hampshire~10K0.62×
23Colorado~60K0.61×
24Mississippi~30K0.61×
25Tennessee~70K0.60×
26New Mexico~20K0.60×
27Idaho~20K0.60×
28Hawaii~20K0.60×
29Maine~10K0.60×
30Washington, District of Columbia~10K0.60×
31North Carolina~100K0.59×
32Nevada~30K0.59×
33Louisiana~40K0.58×
34Connecticut~30K0.58×
35Utah~30K0.58×
36Pennsylvania~100K0.57×
37Georgia~100K0.57×
38Texas~300K0.56×
39Virginia~80K0.56×
40Arizona~70K0.55×
41South Carolina~50K0.55×
42Alabama~50K0.55×
43Oregon~40K0.54×
44Massachusetts~60K0.53×
45Maryland~50K0.53×
46New Jersey~80K0.51×
47Washington~60K0.51×
48Florida~200K0.50×
49California~300K0.46×
50New York~100K0.45×
Fig. 06

Affinity by region

Affinity by region — Lake Michigan, United States
0.45×1.00×7.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lake Michigan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lake Michigan audience
#·InterestCategoryAffinity×
01Grand Valley State UniversityBusiness & Career11.30×
02Grand Rapids, MichiganTravel & Leisure6.98×
03Great LakesTravel & Leisure6.27×
04Michigan LotteryGames5.45×
05Milwaukee BrewersSports4.43×
06WisconsinTravel & Leisure3.72×
07MilwaukeeTravel & Leisure3.39×
08IowaTravel & Leisure3.02×
09Detroit TigersSports2.98×
10IndianaTravel & Leisure2.92×
11MichiganTravel & Leisure2.81×
12IllinoisTravel & Leisure2.77×
13Detroit PistonsSports2.66×
14Midwestern United StatesTravel & Leisure2.64×
15MeijerShopping2.42×
16Chicago BearsSports2.08×
17ChicagoTravel & Leisure2.03×
18Dick Van DykeMovies & TV1.85×
19MenardsHome & Garden1.71×
20MSNNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lake Michigan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lake Michigan audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.33×
PatriotismCONSERVATISM1.22×
Family OrientationCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lake Michigan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
MindfulnessBALANCE0.84×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lake Michigan have in United States?

Lake Michigan has an estimated audience of 5,970,640 people in United States, concentrated in Illinois and Michigan.

02

What is the gender split and age of Lake Michigan fans?

56.7% of Lake Michigan fans are female, 43.3% are male, with an average age of 43.5 years.

03

Which brands do Lake Michigan fans like most?

Lake Michigan fans show strongest brand affinity for Wisconsin (3.72×), Michigan Lottery (5.45×), and Milwaukee Brewers (4.43×) over the country average.

04

Where do Lake Michigan fans live in United States?

Lake Michigan fans in United States are most concentrated in Illinois (reach ~1.5M), Michigan (reach ~1M), and Wisconsin (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Lake Michigan fans also like?

Beyond Lake Michigan itself, the audience over-indexes on Michigan Lottery (5.45×), Milwaukee Brewers (4.43×), Midwestern United States (2.64×), and Michigan (2.81×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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