Lake Michigan Audience in United States

Lake Michigan logo

Lake Michigan has an estimated audience of 5,970,640 people in United States. 56.7% are female, 43.3% are male, average age 43.5. Top regions: Illinois, Michigan, Wisconsin. Top brand affinities: Wisconsin, Michigan Lottery, Midwestern United States, Milwaukee Brewers, Michigan.

The average Lake Michigan fan in United States is 43.5 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Michigan, Wisconsin. Top brand affinities include Wisconsin, Michigan Lottery, Midwestern United States, with strongest over-indexing on Wisconsin (3.72× the country average). Demographically, the Lake Michigan audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Lake

Demographics of Lake Michigan fans

Demographic split for Lake Michigan audience in United States
MetricValue
Female56.7%
Male43.3%
Average age43.5
Estimated audience size5,970,640

Audience persona

The typical Lake Michigan fan in United States is more female, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Wisconsin.

Top regions in United States

Top regions ranked by reach for Lake Michigan in United States
RegionReachAffinity
Illinois2,162,71810.87×
Michigan1,117,9017.16×
Wisconsin632,6837.04×
Indiana336,0743.08×
California256,6910.39×
Texas249,9790.49×
Florida175,0980.43×
Ohio158,4540.86×
New York130,1330.39×
Pennsylvania96,0120.48×
Georgia91,8310.5×
North Carolina90,1380.5×
Missouri74,3700.77×
Virginia67,5440.46×
New Jersey63,8620.42×
Tennessee61,5750.51×
Kentucky60,8810.81×
Minnesota55,4990.65×
Arizona54,4060.45×
Washington52,2340.44×
Massachusetts50,4310.43×
Colorado46,5570.49×
Maryland43,1680.42×
Iowa41,7340.85×
South Carolina40,2770.45×
Alabama34,8200.42×
Louisiana34,7860.45×
Oklahoma33,2260.5×
Oregon29,3540.43×
Kansas28,5480.61×
Nevada27,1540.47×
Connecticut26,9620.45×
Arkansas25,9830.53×
Utah24,0920.45×
Mississippi21,2080.43×
Nebraska18,1550.61×
West Virginia13,4310.48×
New Mexico12,4800.42×
Idaho12,1110.4×
Hawaii10,4540.41×
New Hampshire10,0250.43×
Maine8,1420.38×
Washington, District of Columbia7,8850.44×
Rhode Island7,6940.4×
Delaware6,7330.41×
Montana6,7080.4×
South Dakota6,6480.48×
North Dakota5,6810.46×
Alaska4,8250.38×
Vermont4,5010.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lake Michigan audience
BrandAffinityCategory
Wisconsin3.72×Travel & Leisure
Michigan Lottery5.45×Games
Midwestern United States2.64×Travel & Leisure
Milwaukee Brewers4.43×Sports
Michigan2.81×Travel & Leisure
Illinois2.77×Travel & Leisure
Detroit Tigers2.98×Sports
Grand Rapids, Michigan6.98×Travel & Leisure
Indiana2.92×Travel & Leisure
Great Lakes6.27×Travel & Leisure
Grand Valley State University11.3×Business & Career
Milwaukee3.39×Travel & Leisure
Chicago2.03×Travel & Leisure
MSN1.51×News
Meijer2.42×Shopping
Iowa3.02×Travel & Leisure
Chicago Bears2.08×Sports
Menards1.71×Home & Garden
Detroit2.02×Travel & Leisure
Sibling1.56×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lake Michigan audience
TraitClusterScore
Community OrientationOPEN1.34
PatriotismCONSERVATISM1.27
ExtroversionTHRILL1.18
TravellingTHRILL1.07
Career OrientationPOWER1.07
Sports ActivityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Lake Michigan
CountryShare
United States77.8%
United Kingdom2.4%
Canada2.0%

See Lake Michigan audiences in other countries

More Lake audiences in United States

Frequently asked questions

How many fans does Lake Michigan have in United States?

Lake Michigan has an estimated audience of 5,970,640 people in United States, concentrated in Illinois and Michigan.

What is the gender split and age of Lake Michigan fans?

56.7% of Lake Michigan fans are female, 43.3% are male, with an average age of 43.5 years.

Which brands do Lake Michigan fans like most?

Lake Michigan fans show strongest brand affinity for Wisconsin (3.72×), Michigan Lottery (5.45×), and Midwestern United States (2.64×) over the country average.

Where do Lake Michigan fans live in United States?

Lake Michigan fans in United States are most concentrated in Illinois (reach 2,162,718), Michigan (reach 1,117,901), and Wisconsin (reach 632,683). These three regions account for the largest share of the active audience.

What other brands do Lake Michigan fans also like?

Beyond Lake Michigan itself, the audience over-indexes on Michigan Lottery (5.45×), Midwestern United States (2.64×), Milwaukee Brewers (4.43×), and Michigan (2.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.