Rascasse Audience Intelligence

Lake Superior Audience in United States

A data profile of the people who buy, follow and care about Lake Superior in United States — modelled from more than twelve digital signal sources. Lake Superior has an estimated audience of 1,095,806 people in United States.

#3among Lake in United States#1960among POI in United States#1662in Travel & Leisure

The average Lake Superior fan in United States is 41.4 years old, balanced, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Michigan, California.

Top brand affinities include Detroit Tigers, Detroit Red Wings, Milwaukee Brewers, with strongest over-indexing on Detroit Tigers (4.24× the country average).

Demographically, the Lake Superior audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lake Superior fan in United States is balanced, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Detroit Tigers.

Category: Travel & Leisure · Type: POI · Subtype: Lake

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lake Superior profile in United States.

Audience size
1.1M
in United States
Gender
50.2%♀
49.8% male
Age
41.4
average years
Country rank
#22252
POI in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lake Superior fans

50.2% are female, 49.8% are male, average age 41.4.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Lake Superior audience in United States
MetricValue
Female50.2%
Male49.8%
Average age41.4
Estimated audience size1,095,806
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Lake Superior audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4927%
50+22%
Fig. 04

Worldwide distribution

78.7%

of the worldwide Lake Superior audience comes from United States.

Worldwide audience distribution share by country for Lake Superior
CountryShare
United States78.7%
Canada11.2%
Italy2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lake Superior audience in United States is strongest.

Fig. 05

Top regions by affinity

Lake Superior fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~100K6.83×
02Michigan~90K3.26×
03Wisconsin~50K3.25×
04North Dakota~5K2.06×
05South Dakota~4K1.52×
06Iowa~10K1.49×
07Illinois~40K1.13×
08Montana~3K1.11×
09Ohio~40K1.10×
10Indiana~20K1.05×
11Nebraska~6K1.03×
12Vermont~2K0.97×
13Maine~4K0.91×
14Kansas~8K0.90×
15New Hampshire~4K0.90×
16Alaska~2K0.89×
17Missouri~10K0.85×
18West Virginia~4K0.85×
19Idaho~5K0.82×
20Utah~8K0.81×
21Colorado~10K0.80×
22Kentucky~10K0.80×
23Washington~20K0.75×
24Pennsylvania~30K0.74×
25Oregon~9K0.74×
26Oklahoma~9K0.74×
27Arkansas~6K0.71×
28Massachusetts~10K0.68×
29Connecticut~7K0.68×
30New York~40K0.67×
31New Mexico~4K0.67×
32Arizona~10K0.66×
33Rhode Island~2K0.66×
34North Carolina~20K0.65×
35Washington, District of Columbia~2K0.65×
36Virginia~20K0.63×
37Tennessee~10K0.63×
38South Carolina~10K0.63×
39Delaware~2K0.61×
40Georgia~20K0.59×
41Nevada~6K0.59×
42Mississippi~5K0.59×
43Hawaii~3K0.59×
44Texas~50K0.57×
45Alabama~9K0.57×
46New Jersey~20K0.55×
47Maryland~10K0.55×
48Louisiana~8K0.54×
49Florida~40K0.51×
50California~60K0.50×
Fig. 06

Affinity by region

Affinity by region — Lake Superior, United States
0.50×1.00×6.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lake Superior audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lake Superior audience
#·InterestCategoryAffinity×
01Minnesota United FCSports12.41×
02Detroit Red WingsSports7.03×
03Detroit TigersSports4.24×
04Milwaukee BrewersSports3.81×
05Minnesota WildSports3.68×
06Non-alcoholic beverageFood & Beverages2.75×
07Rail transportTravel & Leisure2.44×
08Minnesota VikingsSports2.34×
09Hardware storeHome & Garden2.30×
10Alpine skiingSports2.29×
11PubFood & Beverages2.12×
12Charitable organizationPolitics & Society2.00×
13Green Bay PackersSports1.94×
14Discount TireShopping1.94×
15Nonprofit organizationPolitics & Society1.81×
16Britney SpearsMusic & Radio1.74×
17Veterinary medicineBusiness & Career1.63×
18GrillingFood & Beverages1.60×
19TraditionPolitics & Society1.56×
20Trader Joe'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lake Superior audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lake Superior audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.00×
DIY MentalityTHRILL1.72×
IndividualismJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lake Superior audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.55×
Luxury OrientationPREMIUM0.59×
Urban LifestyleOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lake Superior have in United States?

Lake Superior has an estimated audience of 1,095,806 people in United States, concentrated in Minnesota and Michigan.

02

What is the gender split and age of Lake Superior fans?

50.2% of Lake Superior fans are female, 49.8% are male, with an average age of 41.4 years.

03

Which brands do Lake Superior fans like most?

Lake Superior fans show strongest brand affinity for Detroit Tigers (4.24×), Detroit Red Wings (7.03×), and Milwaukee Brewers (3.81×) over the country average.

04

Where do Lake Superior fans live in United States?

Lake Superior fans in United States are most concentrated in Minnesota (reach ~100K), Michigan (reach ~90K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lake Superior fans also like?

Beyond Lake Superior itself, the audience over-indexes on Detroit Red Wings (7.03×), Milwaukee Brewers (3.81×), Nonprofit organization (1.81×), and Hardware store (2.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lake audiences in United States

See Lake Superior audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Superior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →