Lake Superior Audience in United States

Lake Superior has an estimated audience of 1,095,806 people in United States. 50.2% are female, 49.8% are male, average age 41.4. Top regions: Minnesota, Michigan, California. Top brand affinities: Detroit Red Wings, Detroit Tigers, Minnesota Vikings, Green Bay Packers, Milwaukee Brewers.

The average Lake Superior fan in United States is 41.4 years old, balanced, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Michigan, California. Top brand affinities include Detroit Red Wings, Detroit Tigers, Minnesota Vikings, with strongest over-indexing on Detroit Red Wings (6.59× the country average). Demographically, the Lake Superior audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Sports Activity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Lake

Demographics of Lake Superior fans

Demographic split for Lake Superior audience in United States
MetricValue
Female50.2%
Male49.8%
Average age41.4
Estimated audience size1,095,806

Audience persona

The typical Lake Superior fan in United States is balanced, around 41.4 years old, with strong Sports Activity tendencies and a notable affinity for Detroit Red Wings.

Top regions in United States

Top regions ranked by reach for Lake Superior in United States
RegionReachAffinity
Minnesota92,3985.88×
Michigan87,6953.06×
California67,1030.56×
Texas55,9430.59×
Wisconsin50,3103.05×
Illinois46,7101.28×
New York44,8280.73×
Florida41,9860.57×
Ohio40,2241.19×
Pennsylvania27,5800.75×
North Carolina22,6740.69×
Indiana22,2001.11×
Georgia20,2410.6×
Washington18,0950.82×
Virginia17,3700.65×
New Jersey15,8360.57×
Massachusetts15,6330.72×
Missouri15,5220.88×
Arizona15,4770.69×
Iowa14,6811.63×
Colorado14,6160.85×
Tennessee14,2840.65×
Kentucky10,9630.8×
Maryland10,6580.57×
South Carolina10,2710.62×
Oregon9,9560.79×
Oklahoma9,0850.75×
Utah8,1370.83×
Kansas8,0500.93×
Alabama8,0480.53×
Connecticut7,3640.67×
Louisiana7,2990.52×
Nevada6,2570.59×
Arkansas6,1090.68×
Nebraska5,7451.05×
North Dakota4,7812.12×
Mississippi4,7290.52×
Idaho4,2140.77×
West Virginia3,9450.77×
New Hampshire3,8620.89×
South Dakota3,8241.51×
Maine3,6180.92×
Montana3,5521.17×
New Mexico3,4420.63×
Hawaii2,3040.49×
Washington, District of Columbia2,1780.66×
Rhode Island2,0230.58×
Alaska1,8930.81×
Vermont1,8180.94×
Delaware1,5770.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lake Superior audience
BrandAffinityCategory
Detroit Red Wings6.59×Sports
Detroit Tigers3.18×Sports
Minnesota Vikings3.59×Sports
Green Bay Packers2.68×Sports
Milwaukee Brewers3.32×Sports
Alpine skiing2.84×Sports
Minnesota Wild4.14×Sports
Detroit Lions2.23×Sports
Minnesota United FC11.01×Sports
Minnesota Timberwolves2.39×Sports
Hardware store1.51×Home & Garden
Pub1.61×Food & Beverages
Detroit Pistons1.72×Sports
Minnesota Twins1.99×Sports
Garden centre2.19×Home & Garden
Bob Dylan2.03×Music & Radio
Standup paddleboarding1.6×Sports
Butcher1.96×Food & Beverages
Kayaking2.69×Sports
Ice skating1.66×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lake Superior audience
TraitClusterScore
Sports ActivityPOWER1.79
Community OrientationOPEN1.31
DIY MentalityTHRILL1.3
TraditionCONSERVATISM1.14
IndividualismJOY1.12
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Lake Superior
CountryShare
United States78.9%
Canada11.2%
Italy2.1%

See Lake Superior audiences in other countries

More Lake audiences in United States

Frequently asked questions

How many fans does Lake Superior have in United States?

Lake Superior has an estimated audience of 1,095,806 people in United States, concentrated in Minnesota and Michigan.

What is the gender split and age of Lake Superior fans?

50.2% of Lake Superior fans are female, 49.8% are male, with an average age of 41.4 years.

Which brands do Lake Superior fans like most?

Lake Superior fans show strongest brand affinity for Detroit Red Wings (6.59×), Detroit Tigers (3.18×), and Minnesota Vikings (3.59×) over the country average.

Where do Lake Superior fans live in United States?

Lake Superior fans in United States are most concentrated in Minnesota (reach 92,398), Michigan (reach 87,695), and California (reach 67,103). These three regions account for the largest share of the active audience.

What other brands do Lake Superior fans also like?

Beyond Lake Superior itself, the audience over-indexes on Detroit Tigers (3.18×), Minnesota Vikings (3.59×), Green Bay Packers (2.68×), and Milwaukee Brewers (3.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Superior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.