Lake Superior Audience in United States

Lake Superior logo

Lake Superior has an estimated audience of 1,095,806 people in United States. 50.2% are female, 49.8% are male, average age 41.4. Top regions: Minnesota, Michigan, California. Top brand affinities: Minnesota, Laguna (province), JTV (Indonesia), Nasal cavity, James Butler (American football).

The average Lake Superior fan in United States is 41.4 years old, balanced, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Michigan, California. Top brand affinities include Minnesota, Laguna (province), JTV (Indonesia), with strongest over-indexing on Minnesota (1.59× the country average). Demographically, the Lake Superior audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Sports Activity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Lake

Demographics of Lake Superior fans

Demographic split for Lake Superior audience in United States
MetricValue
Female50.2%
Male49.8%
Average age41.4
Estimated audience size1,095,806

Audience persona

The typical Lake Superior fan in United States is balanced, around 41.4 years old, with strong Sports Activity tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Lake Superior in United States
RegionReachAffinity
Minnesota92,3985.88×
Michigan87,6953.06×
California67,1030.56×
Texas55,9430.59×
Wisconsin50,3103.05×
Illinois46,7101.28×
New York44,8280.73×
Florida41,9860.57×
Ohio40,2241.19×
Pennsylvania27,5800.75×
North Carolina22,6740.69×
Indiana22,2001.11×
Georgia20,2410.6×
Washington18,0950.82×
Virginia17,3700.65×
New Jersey15,8360.57×
Massachusetts15,6330.72×
Missouri15,5220.88×
Arizona15,4770.69×
Iowa14,6811.63×
Colorado14,6160.85×
Tennessee14,2840.65×
Kentucky10,9630.8×
Maryland10,6580.57×
South Carolina10,2710.62×
Oregon9,9560.79×
Oklahoma9,0850.75×
Utah8,1370.83×
Kansas8,0500.93×
Alabama8,0480.53×
Connecticut7,3640.67×
Louisiana7,2990.52×
Nevada6,2570.59×
Arkansas6,1090.68×
Nebraska5,7451.05×
North Dakota4,7812.12×
Mississippi4,7290.52×
Idaho4,2140.77×
West Virginia3,9450.77×
New Hampshire3,8620.89×
South Dakota3,8241.51×
Maine3,6180.92×
Montana3,5521.17×
New Mexico3,4420.63×
Hawaii2,3040.49×
Washington, District of Columbia2,1780.66×
Rhode Island2,0230.58×
Alaska1,8930.81×
Vermont1,8180.94×
Delaware1,5770.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lake Superior audience
BrandAffinityCategory
Minnesota1.59×Travel & Leisure
Laguna (province)6.59×
JTV (Indonesia)3.18×
Nasal cavity4.14×Health
James Butler (American football)11.01×Sports
Mad About You3.32×Movies & TV
Tuscany1.7×Travel & Leisure
Bruklinas2.84×Travel & Leisure
Academy Award for Best Production Design2.03×Movies & TV
John Key2.64×Politics & Society
Bulacan1.6×Travel & Leisure
Brian Grazer2.23×Movies & TV
Cagayan1.95×Travel & Leisure
Canino1.68×Travel & Leisure
Jbc2.08×Kids & Family
Davao Region1.96×Travel & Leisure
Apostrophe1.56×Literature
Chicago Stock Exchange1.64×Business & Career
cake decorating shop1.93×Food & Beverages
Carlos Gracie, Jr.2.39×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lake Superior audience
TraitClusterScore
Sports ActivityPOWER1.79
Community OrientationOPEN1.31
DIY MentalityTHRILL1.3
TraditionCONSERVATISM1.14
IndividualismJOY1.12
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Lake Superior
CountryShare
United States78.9%
Canada11.2%
Italy2.1%

See Lake Superior audiences in other countries

More Lake audiences in United States

Frequently asked questions

How many fans does Lake Superior have in United States?

Lake Superior has an estimated audience of 1,095,806 people in United States, concentrated in Minnesota and Michigan.

What is the gender split and age of Lake Superior fans?

50.2% of Lake Superior fans are female, 49.8% are male, with an average age of 41.4 years.

Which brands do Lake Superior fans like most?

Lake Superior fans show strongest brand affinity for Minnesota (1.59×), Laguna (province) (6.59×), and JTV (Indonesia) (3.18×) over the country average.

Where do Lake Superior fans live in United States?

Lake Superior fans in United States are most concentrated in Minnesota (reach 92,398), Michigan (reach 87,695), and California (reach 67,103). These three regions account for the largest share of the active audience.

What other brands do Lake Superior fans also like?

Beyond Lake Superior itself, the audience over-indexes on Laguna (province) (6.59×), JTV (Indonesia) (3.18×), Nasal cavity (4.14×), and James Butler (American football) (11.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Superior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.