Lake Union Audience in United States

Lake Union has an estimated audience of 868,238 people in United States. 56.7% are female, 43.3% are male, average age 40.3. Top regions: Washington, California, Texas. Top brand affinities: Seattle Seahawks, Golf, Harry Potter, Do it yourself (DIY), New Balance.

The average Lake Union fan in United States is 40.3 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Seattle Seahawks, Golf, Harry Potter, with strongest over-indexing on Seattle Seahawks (7.1× the country average). Demographically, the Lake Union audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Lake

Demographics of Lake Union fans

Demographic split for Lake Union audience in United States
MetricValue
Female56.7%
Male43.3%
Average age40.3
Estimated audience size868,238

Audience persona

The typical Lake Union fan in United States is more female, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for Seattle Seahawks.

Top regions in United States

Top regions ranked by reach for Lake Union in United States
RegionReachAffinity
Washington432,86724.85×
California79,5620.83×
Texas31,0730.42×
Oregon22,8132.29×
New York21,4070.44×
Florida18,0790.31×
Illinois13,8290.48×
Colorado12,0290.88×
Arizona11,6540.66×
Georgia10,3560.39×
Virginia10,0960.48×
North Carolina9,5600.37×
Massachusetts9,4010.55×
Pennsylvania9,3600.32×
Ohio8,7100.33×
Michigan8,6040.38×
Minnesota7,8850.63×
New Jersey7,6380.35×
Missouri6,5670.47×
Maryland5,7570.39×
Indiana5,6140.35×
Utah5,3280.69×
Wisconsin5,2820.4×
Tennessee5,2010.3×
Nevada4,6720.56×
Idaho4,2270.97×
South Carolina3,7420.29×
Connecticut3,3060.38×
Hawaii3,2720.88×
Louisiana2,8050.25×
Oklahoma2,6580.28×
Kansas2,6240.38×
Iowa2,5600.36×
Kentucky2,5340.23×
Alabama2,5320.21×
Alaska2,4411.31×
Montana2,2660.94×
Washington, District of Columbia2,0710.79×
New Mexico1,9000.44×
Arkansas1,8680.26×
Nebraska1,7190.39×
New Hampshire1,5610.46×
Maine1,4430.46×
Mississippi1,4340.2×
North Dakota1,2540.7×
Rhode Island1,1930.43×
West Virginia1,1050.27×
Vermont9880.65×
South Dakota8810.44×
Delaware7870.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lake Union audience
BrandAffinityCategory
Seattle Seahawks7.1×Sports
Golf2.2×Sports
Harry Potter1.82×Movies & TV
Do it yourself (DIY)1.61×Home & Garden
New Balance2.73×Fashion & Accessoires
Seattle Sounders FC12.74×Sports
Natural skin care2.6×Beauty & Wellness
Buffalo Bills2.19×Sports
Hair conditioner2.4×Beauty & Wellness
Drake3.17×Music & Radio
PGA Tour1.86×Sports
Luxury real estate2.18×Business & Career
Makeup Tutorials2.25×Beauty & Wellness
Local food1.65×Food & Beverages
Dating1.61×Kids & Family
Gangsta rap2.17×Music & Radio
Air travel1.6×Travel & Leisure
Super Bowl1.61×Sports
BMW2×Cars & Mobility
Hair iron2.1×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lake Union audience
TraitClusterScore
Design AffinityPREMIUM1.79
Healthy LifestyleBALANCE1.64
Sports ActivityPOWER1.63
Risk AppetiteTHRILL1.61
Family OrientationCONSERVATISM1.57
Quality AwarenessPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for Lake Union
CountryShare
United States99.0%
Canada0.7%
Germany0.2%

See Lake Union audiences in other countries

More Lake audiences in United States

Frequently asked questions

How many fans does Lake Union have in United States?

Lake Union has an estimated audience of 868,238 people in United States, concentrated in Washington and California.

What is the gender split and age of Lake Union fans?

56.7% of Lake Union fans are female, 43.3% are male, with an average age of 40.3 years.

Which brands do Lake Union fans like most?

Lake Union fans show strongest brand affinity for Seattle Seahawks (7.1×), Golf (2.2×), and Harry Potter (1.82×) over the country average.

Where do Lake Union fans live in United States?

Lake Union fans in United States are most concentrated in Washington (reach 432,867), California (reach 79,562), and Texas (reach 31,073). These three regions account for the largest share of the active audience.

What other brands do Lake Union fans also like?

Beyond Lake Union itself, the audience over-indexes on Golf (2.2×), Harry Potter (1.82×), Do it yourself (DIY) (1.61×), and New Balance (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.