A data profile of the people who buy, follow and care about Lake Erie in United States — modelled from more than twelve digital signal sources. Lake Erie has an estimated audience of 1,822,284 people in United States.
The average Lake Erie fan in United States is 45.7 years old, balanced, and lives primarily in Ohio.
The audience is concentrated in Ohio, Pennsylvania, New York.
Top brand affinities include Cleveland Guardians, Dominican Republic, Buffalo Sabres, with strongest over-indexing on Cleveland Guardians (9.9× the country average).
Demographically, the Lake Erie audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Lake Erie fan in United States is balanced, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Cleveland Guardians.
The key figures that characterise the Lake Erie profile in United States.
50.4% are female, 49.6% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 45.7 |
| Estimated audience size | 1,822,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Lake Erie audience comes from United States.
| Country | Share |
|---|---|
| United States | 80.0% |
| Canada | 9.7% |
| United Kingdom | 2.6% |
Where the Lake Erie audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ohio | ~500K | 9.10× | |
| 02 | West Virginia | ~30K | 3.04× | |
| 03 | Pennsylvania | ~200K | 2.98× | |
| 04 | Michigan | ~100K | 2.16× | |
| 05 | Kentucky | ~30K | 1.43× | |
| 06 | New York | ~100K | 1.27× | |
| 07 | Indiana | ~40K | 1.24× | |
| 08 | Wisconsin | ~30K | 1.13× | |
| 09 | South Dakota | ~4K | 1.06× | |
| 10 | Vermont | ~3K | 0.96× | |
| 11 | Minnesota | ~20K | 0.94× | |
| 12 | North Dakota | ~3K | 0.88× | |
| 13 | New Hampshire | ~6K | 0.86× | |
| 14 | Iowa | ~10K | 0.85× | |
| 15 | Maine | ~5K | 0.84× | |
| 16 | Maryland | ~30K | 0.82× | |
| 17 | Virginia | ~40K | 0.80× | |
| 18 | Nebraska | ~7K | 0.78× | |
| 19 | Delaware | ~4K | 0.78× | |
| 20 | Washington, District of Columbia | ~4K | 0.77× | |
| 21 | North Carolina | ~40K | 0.75× | |
| 22 | Connecticut | ~10K | 0.75× | |
| 23 | Tennessee | ~30K | 0.74× | |
| 24 | Montana | ~4K | 0.74× | |
| 25 | Illinois | ~40K | 0.73× | |
| 26 | New Jersey | ~30K | 0.72× | |
| 27 | Alaska | ~3K | 0.72× | |
| 28 | Missouri | ~20K | 0.71× | |
| 29 | South Carolina | ~20K | 0.70× | |
| 30 | Kansas | ~10K | 0.69× | |
| 31 | Rhode Island | ~4K | 0.69× | |
| 32 | Massachusetts | ~20K | 0.67× | |
| 33 | Colorado | ~20K | 0.67× | |
| 34 | Utah | ~10K | 0.66× | |
| 35 | Idaho | ~6K | 0.65× | |
| 36 | Washington | ~20K | 0.64× | |
| 37 | Oklahoma | ~10K | 0.63× | |
| 38 | Arkansas | ~10K | 0.63× | |
| 39 | Georgia | ~30K | 0.61× | |
| 40 | Oregon | ~10K | 0.60× | |
| 41 | Mississippi | ~9K | 0.60× | |
| 42 | New Mexico | ~5K | 0.60× | |
| 43 | Florida | ~70K | 0.59× | |
| 44 | Alabama | ~10K | 0.59× | |
| 45 | Hawaii | ~5K | 0.59× | |
| 46 | Arizona | ~20K | 0.55× | |
| 47 | Texas | ~80K | 0.53× | |
| 48 | Louisiana | ~10K | 0.52× | |
| 49 | Nevada | ~9K | 0.52× | |
| 50 | California | ~90K | 0.47× |
The strongest cross-interests of the Lake Erie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Columbus Blue Jackets | Sports | 10.33× | ||
| 02 | Cleveland Guardians | Sports | 9.90× | ||
| 03 | Buffalo Sabres | Sports | 8.16× | ||
| 04 | Dominican Republic | Travel & Leisure | 5.96× | ||
| 05 | Ohio State University | Business & Career | 4.38× | ||
| 06 | Cleveland Browns | Sports | 3.38× | ||
| 07 | Weather forecasting | Home & Garden | 3.19× | ||
| 08 | FedEx | Business & Career | 2.94× | ||
| 09 | Detroit Tigers | Sports | 2.88× | ||
| 10 | CBS Sports | Movies & TV | 2.41× | ||
| 11 | Hardware store | Home & Garden | 2.33× | ||
| 12 | Mortgage loans | Business & Career | 2.18× | ||
| 13 | Subway | Food & Beverages | 1.86× | ||
| 14 | Pizza Hut | Food & Beverages | 1.79× | ||
| 15 | Golf | Sports | 1.70× | ||
| 16 | Nonprofit organization | Politics & Society | 1.65× | ||
| 17 | McDonald's | Food & Beverages | 1.64× | ||
| 18 | MSN | News | 1.64× | ||
| 19 | Recreation | Travel & Leisure | 1.56× | ||
| 20 | Nature | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.12× | |
| Community Orientation | OPEN | 1.86× | |
| Convenience Orientation | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Lake Erie has an estimated audience of 1,822,284 people in United States, concentrated in Ohio and Pennsylvania.
50.4% of Lake Erie fans are female, 49.6% are male, with an average age of 45.7 years.
Lake Erie fans show strongest brand affinity for Cleveland Guardians (9.9×), Dominican Republic (5.96×), and Buffalo Sabres (8.16×) over the country average.
Lake Erie fans in United States are most concentrated in Ohio (reach ~500K), Pennsylvania (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Lake Erie itself, the audience over-indexes on Dominican Republic (5.96×), Buffalo Sabres (8.16×), FedEx (2.94×), and Mortgage loans (2.18×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Lake Erie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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