Lake Erie Audience in United States

Lake Erie logo

Lake Erie has an estimated audience of 1,822,284 people in United States. 50.4% are female, 49.6% are male, average age 45.7. Top regions: Ohio, Pennsylvania, New York. Top brand affinities: MSN, Staples (Canada), Cleveland Guardians, Baker Mayfield, Great Clips.

The average Lake Erie fan in United States is 45.7 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, Pennsylvania, New York. Top brand affinities include MSN, Staples (Canada), Cleveland Guardians, with strongest over-indexing on MSN (4.74× the country average). Demographically, the Lake Erie audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Lake

Demographics of Lake Erie fans

Demographic split for Lake Erie audience in United States
MetricValue
Female50.4%
Male49.6%
Average age45.7
Estimated audience size1,822,284

Audience persona

The typical Lake Erie fan in United States is balanced, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Lake Erie in United States
RegionReachAffinity
Ohio438,7667.82×
Pennsylvania183,1042.98×
New York124,7231.22×
Michigan106,4702.23×
California100,5770.5×
Texas84,3470.54×
Florida81,1950.66×
Illinois48,2050.79×
Indiana43,4511.31×
North Carolina42,4710.77×
Virginia36,9630.83×
New Jersey36,4910.79×
Kentucky35,4701.55×
Georgia35,3600.63×
Wisconsin31,8141.16×
Tennessee28,3300.78×
Maryland28,0310.89×
West Virginia27,4593.24×
Massachusetts25,5620.71×
Minnesota25,5160.98×
Washington24,3900.67×
Arizona21,9860.59×
Colorado20,8480.73×
Missouri20,5360.7×
South Carolina19,4320.71×
Alabama14,3040.56×
Connecticut14,0740.77×
Oregon12,8470.62×
Iowa12,5780.84×
Oklahoma11,5650.57×
Louisiana11,1180.47×
Utah10,8390.66×
Kansas9,2510.64×
Nevada8,7300.5×
Arkansas8,5450.57×
Mississippi7,5090.5×
Nebraska6,6750.73×
New Hampshire6,4160.89×
Maine5,6210.86×
Idaho5,2280.57×
New Mexico4,6050.5×
Washington, District of Columbia4,4540.81×
South Dakota3,9150.93×
Hawaii3,7280.48×
Delaware3,7050.74×
Rhode Island3,5260.61×
Montana3,1860.63×
Vermont3,0670.96×
North Dakota2,8910.77×
Alaska2,0450.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lake Erie audience
BrandAffinityCategory
MSN4.74×News
Staples (Canada)5.02×Business & Career
Cleveland Guardians7.93×Sports
Baker Mayfield11.51×Sports
Great Clips5.01×Beauty & Wellness
Dominican Republic6.4×Travel & Leisure
Cleveland Browns4.62×Sports
Hobby Lobby2.19×Home & Garden
Chuck Norris3.47×Movies & TV
Buffalo Sabres7.94×Sports
Deion Sanders5.26×Sports
Aldi2.01×Shopping
Planet Fitness2.02×Sports
Ohio State University5.24×Business & Career
New York Lottery5.98×Games
Sarah Hyland8.05×Movies & TV
Nature1.51×Home & Garden
Cedar Point11.39×Travel & Leisure
Barry Manilow8.57×Music & Radio
Jim Parsons8.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lake Erie audience
TraitClusterScore
PatriotismCONSERVATISM1.55
Community OrientationOPEN1.53
ExtroversionTHRILL1.26
DIY MentalityTHRILL1.24
Family OrientationCONSERVATISM1.16
Risk AppetiteTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Lake Erie
CountryShare
United States80.0%
Canada9.7%
United Kingdom2.6%

See Lake Erie audiences in other countries

More Lake audiences in United States

Frequently asked questions

How many fans does Lake Erie have in United States?

Lake Erie has an estimated audience of 1,822,284 people in United States, concentrated in Ohio and Pennsylvania.

What is the gender split and age of Lake Erie fans?

50.4% of Lake Erie fans are female, 49.6% are male, with an average age of 45.7 years.

Which brands do Lake Erie fans like most?

Lake Erie fans show strongest brand affinity for MSN (4.74×), Staples (Canada) (5.02×), and Cleveland Guardians (7.93×) over the country average.

Where do Lake Erie fans live in United States?

Lake Erie fans in United States are most concentrated in Ohio (reach 438,766), Pennsylvania (reach 183,104), and New York (reach 124,723). These three regions account for the largest share of the active audience.

What other brands do Lake Erie fans also like?

Beyond Lake Erie itself, the audience over-indexes on Staples (Canada) (5.02×), Cleveland Guardians (7.93×), Baker Mayfield (11.51×), and Great Clips (5.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Erie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.